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Lure fishing Rods

Lure fishing covers a vast range of fishing within angling. Sea,game and coarse all have target species that can be fished for using lures. 

Generally shorter than most rods lure rods are designed to be cast with a fast action but also give you the control to impart life into the lure your using.

Wether its sea ,coarse or game lure fishing lure rods have the added bonus of one rod will cover various situations.

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HTO Glide Walker Lure Rods

HTOGL
A range of bass lure fishing rods that have been designed for the angler who will be fishing with surface lures predominantly. The fast action blank has been developed to cast surface lures to distance, with a high degree of accuracy. This fast blank allows the angler to transmit as much action as possible to the lure with less movements on the rod, especially when fishing with braided lines. Ideal for fishing with all types of surface action from walking the dog to more extreme popping motions. Each rod is finished with a dark grey, black and silver colour scheme, special attention to detail around the reel seat gives this rod a modern look usually found on much more expensive rods. Each tip ring has an orange accent, ideal when fishing in low visibility conditions. A VSS reel seat securely holds the reel in place while K Style Spinning Guides ensure trouble free, efficient casting of surface lures.
From £44.99

HTO Hooligan Lure Rods

HTOHLR
Description A well-priced, value range of lure fishing rods that have modern, fast actions designed to get the most out of all types of lures. This all-round range features four rods to cover the use of lures from 5 to 42g. The fast action blanks lend themselves to casting good distances, accurately and bringing life to lures, with minimal effort. A fantastic range of rods that is perfect for lure fishing for bass, pollack, wrasse, pike, zander and perch. All rods are finished in a black, grey and silver colour scheme with an orange accent on the tip ring, ideal when fishing in low visibility conditions. All models come with K style guides and a VSS reel seat. The perfect range of rods for beginners looking to get into lure fishing and for anglers on a budget, who want a modern style, lightweight lure rod at a low price.
From £44.99

Altera Spinning Rods

OKUMAALTLR
Okuma Altera rods feature 24T carbon construction, slim blanks with fast action, Japanese split EVA handles.
From £54.99

Okuma Alaris Spinning Rods 5-15g

OKUMAALR
Okuma Alaris rods feature 24T carbon construction, slim blanks with fast action, SCT Solid Carbon Tip on Light Jig versions.
From £29.99

Abu Garcia Veritas 2.0 Lure Rods

ABUV2LR
The updated Veritas™ series continues the tradition of lightweight design and superior sensitivity with a renewed focus on strength. By developing a Spiral Core Construction process around their 30 Ton graphite blanks, Abu's engineers were able to significantly improve break strength without increasing weight. Overall break strength improved an average of 22% while tip strength increased by over 30%.
From £79.99

Major Craft Ceana Rods

MAJORCLR
Introducing the new affordable Major Craft Ceana Range which has been specifically designed for the European market.
From £69.99

Major Craft Triple Cross EU Custom Rods

MAJORTCR
This series of rods is part of Major Craft's range of "X" custom rods. The blanks incorporate three kinds of super high quality carbon, including 4-axis carbon. These materials are expertly bonded using the latest manufacturing technology available to give an improved level of feel and responsiveness. The rods also resist twist for improved casting distance and accuracy. The blank is finished to a very high standard and the rods are a joy to fish with trip after trip!
From £229.99

SAVAGE GEAR SGS5 PRECISION LURE SPECIALIST LURE RODS

SGS5
Designed to get you casting further, and more accurately than ever before. This range has seen thousands of hours of testing and development to get this far. Ideal for working hard and soft plastics from the shore. The main blank is manufactured from top grade Toray carbon fibre fitted with one of the brands own competition reel seats and features Seaguide CCS guides throughout. Available in three lengths and casting weight options perfect for bass, pollack in fact any inner shore species you want to target.
From £149.99

Savage Gear SGS8 Precision Lure Specialist Lure Rods

SGS8
The Savage Gear SGS8 Precision Lure Specialist is a top end lure rod offering a high level of performance and feel. The rods have been extensively tested during the development stage to ensure that they provide the level of performance needed to work the styles of lures preferred by todays bass lure angler. The blank has a fast action which allows long accurate casts with a range of different lures. The rod has a sensitive feel which gives you plenty of feedback from the lure and allows you to instantly react when a take comes. Once you hook a fish the powerful mid and lower sections allow you to feel every lunge of the fish and helps you guide your catch to the net. The rod is extremely well finished with top quality components. A padded carry case is included.
From £289.99

SAVAGE GEAR SGS2 ALL-AROUND 8'3'' 10-35G M

74881
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£89.99

SAVAGE GEAR SGS2 ALL-AROUND 9' 7-35G ML

74883
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£94.99 £86.95

Savage Gear SGS2 All-Around 9ft 10-40g MH

74884
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£99.99 £90.99

Shakespeare Firebird 9ft Spinning Combo 20-80g

1549717
The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.
£29.99

Major Craft Ceana Seabass CNSS-962M - 9ft 6In 12-42g

CNSS-962M
Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!
£94.99

Savage Gear SGS2 Long Casting 9ft6 F - 15-50G MH 1.0-1.5 2SEC

74889
SGS2 LONG CASTING Set your sights on the horizon with this long-length rod range that has been created with one thing in mind: superior casting ability. The increased length of these rods makes them ideal for when long range casting is your friend – from casting lures above the swell on beaches or river mouths, to surf fishing for sea bass or bluefish. These rods are particularly useful when fishing minnows, metal lures or spoons and sinking pencils. You’ll wonder how you fished without them.
£99.99 £98.99

Major Craft Tidrift 5G TD5-862L/ML

TD5-862L/ML
"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme.
£299.99

Major Craft Tidrift 5G TD5-962M

TD5-962M
"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme. By adopting the new carbon manufacturing process "R360 structure" and the new material Toray. T1100G carbon". This range of rods fits this theme precisely
£299.99

Penn Conflict Inshore 902 Max 30g

1543704
The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.
£99.99

Penn Conflict Inshore 962 Max 45g

1543700
The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.
£105.00

Penn Squadron III Labrax - 2.40m 14 - 42g

1558399
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.
£74.99

Penn Squadron III Travel SW Spin - 2.4m 15-40g

1558375
Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.
£84.99 £78.50

Penn Squadron III Travel SW Spin - 274m 20-80g

1558373
Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.
£99.99 £97.99

Penn Squadron III Travel SW Spin - 275m 20-50g

1558376
Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.
£99.99 £97.99

Penn Conflict XR Inshore Lure Rod - 7ft 5In 50g

1544296
The PENN Conflict XR Inshore series is specially designed for targeting inshore species like Seabass and Bluefish.
£159.99 £134.99

Penn Conflict Elite 1p - 6-32g M

1558337
To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity
£319.99 £271.99

Penn Conflict XR Inshore - 8ft 30g

1544297
The PENN Conflict XR Inshore series is especially designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with high modulus carbon and carbon X-wrap technology, theses are simply unparalleled in it’s price class. Next to that, alls are equipped with the best SW Proof Fuji Alconite K-type guides and Fuji VSS reel seats to make them as durable as possible.
£183.99 £119.99

Penn Squadron III Labrax 212 - 10-30g

1558398
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater. Finished with ergonomically shaped high-density EVA handles and SW proof guides, these rods are built to last.
£64.99

Savage Gear SGS6 All Around - 8 ft 3 Inch 7-25g

74924
Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.
£259.99 £154.99

Savage Gear SGS6 All Around - 9ft 7-35g ML

74927
Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target. Depending on the lure weight class you choose, this range can cover fishing for sea bass, bluefish, barracudas, bonitos and pretty much any other saltwater predator you can think of.
£207.83

Penn Battalion Solid Jigging Spinning Rod - 6ft 200g

1600391
The PENN® Battalion Solid Jigging is designed to give perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.
£134.99 £129.99

Penn Battalion Solid Jigging Spinning Rod - 6ft 300g

1600383
The PENN® Battalion Solid Jigging is designed to give perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.
£134.99 £129.99

Abu Garcia SÖLV AG3 Spinning Rod - 330cm 10-40g

1539122
The new Abu SÖLV AG3 range is part of the brand new concept that has been especially designed for the specialized seatrout anglers. With 6 different models in lengths ranging from 255cm to 330cm and different casting weights, there is a model for any type of seatrout fishing; whether it is fishing in the rivers or long distance shore fishing.
£199.99 £189.99
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