Lure fishing Rods

A range of bass lure fishing rods that have been designed for the angler who will be fishing with surface lures predominantly. The fast action blank has been developed to cast surface lures to distance, with a high degree of accuracy. This fast blank allows the angler to transmit as much action as possible to the lure with less movements on the rod, especially when fishing with braided lines. Ideal for fishing with all types of surface action from walking the dog to more extreme popping motions. Each rod is finished with a dark grey, black and silver colour scheme, special attention to detail around the reel seat gives this rod a modern look usually found on much more expensive rods. Each tip ring has an orange accent, ideal when fishing in low visibility conditions. A VSS reel seat securely holds the reel in place while K Style Spinning Guides ensure trouble free, efficient casting of surface lures.

Description A well-priced, value range of lure fishing rods that have modern, fast actions designed to get the most out of all types of lures. This all-round range features four rods to cover the use of lures from 5 to 42g. The fast action blanks lend themselves to casting good distances, accurately and bringing life to lures, with minimal effort. A fantastic range of rods that is perfect for lure fishing for bass, pollack, wrasse, pike, zander and perch. All rods are finished in a black, grey and silver colour scheme with an orange accent on the tip ring, ideal when fishing in low visibility conditions. All models come with K style guides and a VSS reel seat. The perfect range of rods for beginners looking to get into lure fishing and for anglers on a budget, who want a modern style, lightweight lure rod at a low price.

Okuma Altera rods feature 24T carbon construction, slim blanks with fast action, Japanese split EVA handles.

Okuma Alaris rods feature 24T carbon construction, slim blanks with fast action, SCT Solid Carbon Tip on Light Jig versions.

The updated Veritas™ series continues the tradition of lightweight design and superior sensitivity with a renewed focus on strength. By developing a Spiral Core Construction process around their 30 Ton graphite blanks, Abu's engineers were able to significantly improve break strength without increasing weight. Overall break strength improved an average of 22% while tip strength increased by over 30%.

Introducing the new affordable Major Craft Ceana Range which has been specifically designed for the European market.

This series of rods is part of Major Craft's range of "X" custom rods. The blanks incorporate three kinds of super high quality carbon, including 4-axis carbon. These materials are expertly bonded using the latest manufacturing technology available to give an improved level of feel and responsiveness. The rods also resist twist for improved casting distance and accuracy. The blank is finished to a very high standard and the rods are a joy to fish with trip after trip!

The next generation of the lauded Ugly Stik range, the Ugly Stik GX2 range of spinning rods have a lighter feel with the same toughness that makes Ugly Stik the workhorse of anglers everywhere. The graphite and fibreglass construction create super strong yet sensitive rods with improved balance.

The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range.

Classed as one of the toughest and sensitive rod ranges on the market. The Shakespeare Ugly Stik has built its reputation on their unique rod construction that provides them with their extreme durability and robustness. Constructed from a unique blend of graphite and fibreglass that is unlike any other rod on the market. The Ugly Stik is renowned for its virtually unbreakable construction, making it an ideal choice for novice anglers or anglers looking for an affordable and reliable spinning rod. The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range. To reinforce the Ugly Stik GX2 spinning rods reliability, Shakespeare offers a staggering 7-year manufacturer warranty, ensuring you have total peace of mind. Coming in various lengths and casting weights, there is a rod in the range to target most UK species. From Ultra light and light lure rods for targeting perch and trout to medium-heavy to heavy spinning rods for targeting salmon and pike.

Designed to get you casting further, and more accurately than ever before. This range has seen thousands of hours of testing and development to get this far. Ideal for working hard and soft plastics from the shore. The main blank is manufactured from top grade Toray carbon fibre fitted with one of the brands own competition reel seats and features Seaguide CCS guides throughout. Available in three lengths and casting weight options perfect for bass, pollack in fact any inner shore species you want to target.

The Savage Gear SGS8 Precision Lure Specialist is a top end lure rod offering a high level of performance and feel. The rods have been extensively tested during the development stage to ensure that they provide the level of performance needed to work the styles of lures preferred by todays bass lure angler. The blank has a fast action which allows long accurate casts with a range of different lures. The rod has a sensitive feel which gives you plenty of feedback from the lure and allows you to instantly react when a take comes. Once you hook a fish the powerful mid and lower sections allow you to feel every lunge of the fish and helps you guide your catch to the net. The rod is extremely well finished with top quality components. A padded carry case is included.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

This ICON range of rods uses an ultra-slim, high-modulus, carbon blank to allow the angler to feel every bite and have control over the bait/lure whilst fishing. Ultra-slim, high-modulus, carbon blanks High gloss finish Shaped, EVA handle for comfort, High quality Fuji reel seat Lined sic guides

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

SGS2 LONG CASTING Set your sights on the horizon with this long-length rod range that has been created with one thing in mind: superior casting ability. The increased length of these rods makes them ideal for when long range casting is your friend – from casting lures above the swell on beaches or river mouths, to surf fishing for sea bass or bluefish. These rods are particularly useful when fishing minnows, metal lures or spoons and sinking pencils. You’ll wonder how you fished without them.

"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme.

"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme. By adopting the new carbon manufacturing process "R360 structure" and the new material Toray. T1100G carbon". This range of rods fits this theme precisely

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.

Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.

SGS6 ALL-AROUND, designed by Savage Gear to be the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

Produced with extra fast action blanks that have rapid recovery for long-range casting and high accuracy. These rods put lures exactly where they are intended to go, time after time. The extra-fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

The PENN Conflict XR Inshore series is specially designed for targeting inshore species like Seabass and Bluefish.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity

The PENN Conflict XR Inshore series is especially designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with high modulus carbon and carbon X-wrap technology, theses are simply unparalleled in it’s price class. Next to that, alls are equipped with the best SW Proof Fuji Alconite K-type guides and Fuji VSS reel seats to make them as durable as possible.

The PENN Regiment III Bass spinning's are available in two different models; a 9ft and 10ft. These are constructed from a 30 ton carbon blank in combination with SLS3 technology, resulting in low weight and thin diameter blanks with incredible strength. Boths are designed to be handle both braided and mono lines and are fitted with the best SeaGuide guides.

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater. Finished with ergonomically shaped high-density EVA handles and SW proof guides, these rods are built to last.