Lure fishing Rods

A range of bass lure fishing rods that have been designed for the angler who will be fishing with surface lures predominantly. The fast action blank has been developed to cast surface lures to distance, with a high degree of accuracy. This fast blank allows the angler to transmit as much action as possible to the lure with less movements on the rod, especially when fishing with braided lines. Ideal for fishing with all types of surface action from walking the dog to more extreme popping motions. Each rod is finished with a dark grey, black and silver colour scheme, special attention to detail around the reel seat gives this rod a modern look usually found on much more expensive rods. Each tip ring has an orange accent, ideal when fishing in low visibility conditions. A VSS reel seat securely holds the reel in place while K Style Spinning Guides ensure trouble free, efficient casting of surface lures.

Description A well-priced, value range of lure fishing rods that have modern, fast actions designed to get the most out of all types of lures. This all-round range features four rods to cover the use of lures from 5 to 42g. The fast action blanks lend themselves to casting good distances, accurately and bringing life to lures, with minimal effort. A fantastic range of rods that is perfect for lure fishing for bass, pollack, wrasse, pike, zander and perch. All rods are finished in a black, grey and silver colour scheme with an orange accent on the tip ring, ideal when fishing in low visibility conditions. All models come with K style guides and a VSS reel seat. The perfect range of rods for beginners looking to get into lure fishing and for anglers on a budget, who want a modern style, lightweight lure rod at a low price.

Okuma Altera rods feature 24T carbon construction, slim blanks with fast action, Japanese split EVA handles.

Okuma Alaris rods feature 24T carbon construction, slim blanks with fast action, SCT Solid Carbon Tip on Light Jig versions.

Introducing the new affordable Major Craft Ceana Range which has been specifically designed for the European market.

This series of rods is part of Major Craft's range of "X" custom rods. The blanks incorporate three kinds of super high quality carbon, including 4-axis carbon. These materials are expertly bonded using the latest manufacturing technology available to give an improved level of feel and responsiveness. The rods also resist twist for improved casting distance and accuracy. The blank is finished to a very high standard and the rods are a joy to fish with trip after trip!

Classed as one of the toughest and sensitive rod ranges on the market. The Shakespeare Ugly Stik has built its reputation on their unique rod construction that provides them with their extreme durability and robustness. Constructed from a unique blend of graphite and fibreglass that is unlike any other rod on the market. The Ugly Stik is renowned for its virtually unbreakable construction, making it an ideal choice for novice anglers or anglers looking for an affordable and reliable spinning rod. The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range. To reinforce the Ugly Stik GX2 spinning rods reliability, Shakespeare offers a staggering 7-year manufacturer warranty, ensuring you have total peace of mind. Coming in various lengths and casting weights, there is a rod in the range to target most UK species. From Ultra light and light lure rods for targeting perch and trout to medium-heavy to heavy spinning rods for targeting salmon and pike.

Designed to get you casting further, and more accurately than ever before. This range has seen thousands of hours of testing and development to get this far. Ideal for working hard and soft plastics from the shore. The main blank is manufactured from top grade Toray carbon fibre fitted with one of the brands own competition reel seats and features Seaguide CCS guides throughout. Available in three lengths and casting weight options perfect for bass, pollack in fact any inner shore species you want to target.

The MAX X BLACK OPS combos are light, modern, strong and reliable spinning combos for predator fishing. The rods are made of strong and light weight 24T carbon material and are equipped with high quality LTS guides. The MAX X BLACK OPS reel has 3+1 bearings and operates very smooth. These combos are the ideal choice for the starting angler who is looking for decent quality! Special BLACK OPS version with grey camo EVA patterns and understated matte black design.

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.

SGS6 ALL-AROUND, designed by Savage Gear to be the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity

Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.

The PENN® Battalion Solid Jigging is designed to give perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.

The PENN® Battalion Solid Jigging is designed to give perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.

We started by selecting the appropriate blends of high modulus carbon from Japanese manufacturer Mitsubishi. By adding 4 axis cloth to the butt section and using the 45° Bias method throughout, we were able to achieve a blank with excellent torsional rigidity and strength whilst remaining extremely light.

Our Iconic RS spinning ICRSS 902 MH lure rod has been designed for coastal anglers who track bass and any other marine predator from the rocky points of our coasts. Of course, it will acclimatize perfectly to fresh water if you need the length, the edge to track Zander and Pike. Its 2.74 m allow you to handle comfortably for several hours and in difficult conditions, especially in strong currents and when the swell creates annoying waves at the edge. It is also very suitable for practicing from overhanging positions, whether steep rocks in Brittany or artificial spots in port areas. In fresh water, this rod is very pleasant for all predator fishing

The Sakura Shukan Spinning 2-0 902M rod is perfect for light shore fishing, it has a marked tip action which gives incredible casting performance and long distance accuracy that is simply astonishing!

The Shakespeare x Angling Trust 9ft Float Combo is ideal for small lakes and farm ponds when you want to fish a little further out or catch some bigger fish. This combo set up will happily catch Roach, Rudd, Perch and even small Carp. Pair this combo with the Shakespeare x Angling Trust Freshwater Tacklebox and you'll have everything you need.

An entry-level range of lure fishing rods, that have modern, fast actions designed to get the most out of all types of lures. The four rods in the range cover the use of lures from 6 to 38g. These rods will cast to good distances, accurately.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity.

Penn have conceived the Conflict Elite series of rods to cover the growing demand for High-end Inshore lures rods. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity. The blanks are finished with Carbon X-Wrap technology to make the blanks even stronger and provide better casting accuracy.

The PENN Conflict Offshore Tuna rods are especially designed for those anglers who are targeting big tuna or other pelagic species with stick-baits, poppers and other lures. PENN Conflict Offshore Tuna rods use of only the best carbon materials combined with carbon X-wrap technology and only the highest quality Fuji-components, these rods are simply unparalleled in their price class.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties.

The Penn Conflict X Inshore Spinning Rod is meticulously crafted for anglers targeting inshore species like seabass and bluefish, delivering unmatched performance at an exceptional value. Designed with the latest in Japanese rod-building trends, the Conflict X series combines precision engineering with advanced materials to create a rod that excels in power, sensitivity, and casting performance.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class.