Lure fishing Rods

A range of bass lure fishing rods that have been designed for the angler who will be fishing with surface lures predominantly. The fast action blank has been developed to cast surface lures to distance, with a high degree of accuracy. This fast blank allows the angler to transmit as much action as possible to the lure with less movements on the rod, especially when fishing with braided lines. Ideal for fishing with all types of surface action from walking the dog to more extreme popping motions. Each rod is finished with a dark grey, black and silver colour scheme, special attention to detail around the reel seat gives this rod a modern look usually found on much more expensive rods. Each tip ring has an orange accent, ideal when fishing in low visibility conditions. A VSS reel seat securely holds the reel in place while K Style Spinning Guides ensure trouble free, efficient casting of surface lures.

Description A well-priced, value range of lure fishing rods that have modern, fast actions designed to get the most out of all types of lures. This all-round range features four rods to cover the use of lures from 5 to 42g. The fast action blanks lend themselves to casting good distances, accurately and bringing life to lures, with minimal effort. A fantastic range of rods that is perfect for lure fishing for bass, pollack, wrasse, pike, zander and perch. All rods are finished in a black, grey and silver colour scheme with an orange accent on the tip ring, ideal when fishing in low visibility conditions. All models come with K style guides and a VSS reel seat. The perfect range of rods for beginners looking to get into lure fishing and for anglers on a budget, who want a modern style, lightweight lure rod at a low price.

Okuma Altera rods feature 24T carbon construction, slim blanks with fast action, Japanese split EVA handles.

Okuma Alaris rods feature 24T carbon construction, slim blanks with fast action, SCT Solid Carbon Tip on Light Jig versions.

The updated Veritas™ series continues the tradition of lightweight design and superior sensitivity with a renewed focus on strength. By developing a Spiral Core Construction process around their 30 Ton graphite blanks, Abu's engineers were able to significantly improve break strength without increasing weight. Overall break strength improved an average of 22% while tip strength increased by over 30%.

Introducing the new affordable Major Craft Ceana Range which has been specifically designed for the European market.

This series of rods is part of Major Craft's range of "X" custom rods. The blanks incorporate three kinds of super high quality carbon, including 4-axis carbon. These materials are expertly bonded using the latest manufacturing technology available to give an improved level of feel and responsiveness. The rods also resist twist for improved casting distance and accuracy. The blank is finished to a very high standard and the rods are a joy to fish with trip after trip!

Designed to get you casting further, and more accurately than ever before. This range has seen thousands of hours of testing and development to get this far. Ideal for working hard and soft plastics from the shore. The main blank is manufactured from top grade Toray carbon fibre fitted with one of the brands own competition reel seats and features Seaguide CCS guides throughout. Available in three lengths and casting weight options perfect for bass, pollack in fact any inner shore species you want to target.

This ICON range of rods uses an ultra-slim, high-modulus, carbon blank to allow the angler to feel every bite and have control over the bait/lure whilst fishing. Ultra-slim, high-modulus, carbon blanks High gloss finish Shaped, EVA handle for comfort, High quality Fuji reel seat Lined sic guides

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.

SGS6 ALL-AROUND, designed by Savage Gear to be the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity

Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.

Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target. Depending on the lure weight class you choose, this range can cover fishing for sea bass, bluefish, barracudas, bonitos and pretty much any other saltwater predator you can think of.

We started by selecting the appropriate blends of high modulus carbon from Japanese manufacturer Mitsubishi. By adding 4 axis cloth to the butt section and using the 45° Bias method throughout, we were able to achieve a blank with excellent torsional rigidity and strength whilst remaining extremely light.

Our Iconic RS spinning ICRSS 902 MH lure rod has been designed for coastal anglers who track bass and any other marine predator from the rocky points of our coasts. Of course, it will acclimatize perfectly to fresh water if you need the length, the edge to track Zander and Pike. Its 2.74 m allow you to handle comfortably for several hours and in difficult conditions, especially in strong currents and when the swell creates annoying waves at the edge. It is also very suitable for practicing from overhanging positions, whether steep rocks in Brittany or artificial spots in port areas. In fresh water, this rod is very pleasant for all predator fishing

The Sakura Shukan Spinning 2-0 902M rod is perfect for light shore fishing, it has a marked tip action which gives incredible casting performance and long distance accuracy that is simply astonishing!

The Shakespeare x Angling Trust 9ft Float Combo is ideal for small lakes and farm ponds when you want to fish a little further out or catch some bigger fish. This combo set up will happily catch Roach, Rudd, Perch and even small Carp. Pair this combo with the Shakespeare x Angling Trust Freshwater Tacklebox and you'll have everything you need.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity.

Penn have conceived the Conflict Elite series of rods to cover the growing demand for High-end Inshore lures rods. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity. The blanks are finished with Carbon X-Wrap technology to make the blanks even stronger and providing better casting accuracy.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity. The blanks are finished with Carbon X-Wrap technology to make the blanks even stronger and provide better casting accuracy.

The PENN Conflict Offshore Tuna rods are especially designed for those anglers who are targeting big tuna or other pelagic species with stick-baits, poppers and other lures. PENN Conflict Offshore Tuna rods use of only the best carbon materials combined with carbon X-wrap technology and only the highest quality Fuji-components, these rods are simply unparalleled in their price class.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties.

The Penn Conflict X Inshore Spinning Rod is meticulously crafted for anglers targeting inshore species like seabass and bluefish, delivering unmatched performance at an exceptional value. Designed with the latest in Japanese rod-building trends, the Conflict X series combines precision engineering with advanced materials to create a rod that excels in power, sensitivity, and casting performance.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class.

The OVERSEAS II OFFSHORE CASTING rod is made for those trips where you need to pack light, but still have reliable gear you can count on. The OFFSHORE models are made for casting jigs, shads, poppers, lures, or stick baits. The strong backbone makes it easy to launch heavy lures towards the horizon and secure a strong hookset – even at long distances. The stainless steel Fuji guides are super-reliable in even the harshest saltwater environments.

The PENN® Retaliate X Slow Pitch Jigging cast rods are made in a one-piece design to ensure perfect feel with no interruptions. These rods are made give you complete control of your jig – even at several hundred meters of depth. The butt section is almost completely stripped from EVA to enable you to be able to feel every bump on the jig when down deep. Due to the use of carbon components, the rod is very low in weight but extra sensitive, enabling you to fish all day long with no fatigue.

The PENN® Retaliate X Solid Jigging Cast rods are designed to offer perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight.