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Lure fishing Rods

Lure fishing covers a vast range of fishing within angling. Sea,game and coarse all have target species that can be fished for using lures. 

Generally shorter than most rods lure rods are designed to be cast with a fast action but also give you the control to impart life into the lure your using.

Wether its sea ,coarse or game lure fishing lure rods have the added bonus of one rod will cover various situations.

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HTO Glide Walker Lure Rods

HTOGL
A range of bass lure fishing rods that have been designed for the angler who will be fishing with surface lures predominantly. The fast action blank has been developed to cast surface lures to distance, with a high degree of accuracy. This fast blank allows the angler to transmit as much action as possible to the lure with less movements on the rod, especially when fishing with braided lines. Ideal for fishing with all types of surface action from walking the dog to more extreme popping motions. Each rod is finished with a dark grey, black and silver colour scheme, special attention to detail around the reel seat gives this rod a modern look usually found on much more expensive rods. Each tip ring has an orange accent, ideal when fishing in low visibility conditions. A VSS reel seat securely holds the reel in place while K Style Spinning Guides ensure trouble free, efficient casting of surface lures.
From £44.99

HTO Hooligan Lure Rods

HTOHLR
Description A well-priced, value range of lure fishing rods that have modern, fast actions designed to get the most out of all types of lures. This all-round range features four rods to cover the use of lures from 5 to 42g. The fast action blanks lend themselves to casting good distances, accurately and bringing life to lures, with minimal effort. A fantastic range of rods that is perfect for lure fishing for bass, pollack, wrasse, pike, zander and perch. All rods are finished in a black, grey and silver colour scheme with an orange accent on the tip ring, ideal when fishing in low visibility conditions. All models come with K style guides and a VSS reel seat. The perfect range of rods for beginners looking to get into lure fishing and for anglers on a budget, who want a modern style, lightweight lure rod at a low price.
From £44.99

HTO Nebula 2.7M 12-42G

HNEB27MH
Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.
£159.99 £144.99

Altera Spinning Rods

OKUMAALTLR
Okuma Altera rods feature 24T carbon construction, slim blanks with fast action, Japanese split EVA handles.
From £54.99

Okuma Alaris Spinning Rods 5-15g

OKUMAALR
Okuma Alaris rods feature 24T carbon construction, slim blanks with fast action, SCT Solid Carbon Tip on Light Jig versions.
From £29.99

Abu Garcia Veritas 2.0 Lure Rods

ABUV2LR
The updated Veritas™ series continues the tradition of lightweight design and superior sensitivity with a renewed focus on strength. By developing a Spiral Core Construction process around their 30 Ton graphite blanks, Abu's engineers were able to significantly improve break strength without increasing weight. Overall break strength improved an average of 22% while tip strength increased by over 30%.
From £79.99

Major Craft Ceana Rods

MAJORCLR
Introducing the new affordable Major Craft Ceana Range which has been specifically designed for the European market.
From £69.99

Major Craft Triple Cross EU Custom Rods

MAJORTCR
This series of rods is part of Major Craft's range of "X" custom rods. The blanks incorporate three kinds of super high quality carbon, including 4-axis carbon. These materials are expertly bonded using the latest manufacturing technology available to give an improved level of feel and responsiveness. The rods also resist twist for improved casting distance and accuracy. The blank is finished to a very high standard and the rods are a joy to fish with trip after trip!
From £229.99

Shakespeare Ugly Stik GX2 Spinning Rod 9'0" 4-20lb

1264736
The next generation of the lauded Ugly Stik range, the Ugly Stik GX2 range of spinning rods have a lighter feel with the same toughness that makes Ugly Stik the workhorse of anglers everywhere. The graphite and fibreglass construction create super strong yet sensitive rods with improved balance.
£54.99 £49.95

HTO N70 Labrax Special - N7094ML

N7094ML
A rod with lofty ambitions, it takes its name from the N70 Nebula, a luminous bubble of interstellar gas, a birthplace of powerful new stars. These massive formations of gas profoundly affect their environment, leaving their mark on the future for generations to come. A rod named after such an immense and powerful entity needs to be special, and it is. This is the very best bass blank HTO have ever built, we believe it to be one of the best bass rods ever made for the UK and European bass angler. The price of this rod was the very last thing we had in our minds when we set out on the N70 journey. We wanted to create the very best bass lure rod we could, with zero compromise. The blank itself is built from 40ton Carbon from renowned Japanese manufacturer, Mitsubishi. This carbon base is coated in M4 resin which adds incredible strength while retaining the highest elasticity and sensitivity, creating a blank wall that is 100 times higher in tensile strength compared to steel of the same thickness. Finally a layer of 45 degree helical carbon tape is wrapped around the blank giving it an extra layer of protection and a unique spiral look that doesn’t compromise the blanks performance. This building process makes the rod featherlight, crisp and with an extra fast action that will punch lures to distance with pinpoint accuracy while maintaining the very best action for working lures to their highest levels of efficiency and attraction. Fitted to the blank are Fuji Titanium Framed Torzite 2 K spinning guides. We chose these guides as they are super light to fit in with the featherweight blank, they are also highly efficient. Their design dramatically reduces line twist and gives the line a much more direct motion of travel through the guides for more efficient and accurate casting. They are suitable for both braid, fluorocarbon and monofilament. A Fuji VSS reel seat completes the rod, with a Winn grip handle that is soft to the touch, provides excellent grip and is light.
£444.99 £424.99

Ugly Stik GX2 9' 2 piece 15-60g

1320475
Classed as one of the toughest and sensitive rod ranges on the market. The Shakespeare Ugly Stik has built its reputation on their unique rod construction that provides them with their extreme durability and robustness. Constructed from a unique blend of graphite and fibreglass that is unlike any other rod on the market. The Ugly Stik is renowned for its virtually unbreakable construction, making it an ideal choice for novice anglers or anglers looking for an affordable and reliable spinning rod. The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range. To reinforce the Ugly Stik GX2 spinning rods reliability, Shakespeare offers a staggering 7-year manufacturer warranty, ensuring you have total peace of mind. Coming in various lengths and casting weights, there is a rod in the range to target most UK species. From Ultra light and light lure rods for targeting perch and trout to medium-heavy to heavy spinning rods for targeting salmon and pike.
£64.99 £59.99

SAVAGE GEAR SGS5 PRECISION LURE SPECIALIST LURE RODS

SGS5
Designed to get you casting further, and more accurately than ever before. This range has seen thousands of hours of testing and development to get this far. Ideal for working hard and soft plastics from the shore. The main blank is manufactured from top grade Toray carbon fibre fitted with one of the brands own competition reel seats and features Seaguide CCS guides throughout. Available in three lengths and casting weight options perfect for bass, pollack in fact any inner shore species you want to target.
From £139.99

Savage Gear SGS8 Precision Lure Specialist Lure Rods

SGS8
The Savage Gear SGS8 Precision Lure Specialist is a top end lure rod offering a high level of performance and feel. The rods have been extensively tested during the development stage to ensure that they provide the level of performance needed to work the styles of lures preferred by todays bass lure angler. The blank has a fast action which allows long accurate casts with a range of different lures. The rod has a sensitive feel which gives you plenty of feedback from the lure and allows you to instantly react when a take comes. Once you hook a fish the powerful mid and lower sections allow you to feel every lunge of the fish and helps you guide your catch to the net. The rod is extremely well finished with top quality components. A padded carry case is included.
From £289.99

SAVAGE GEAR SGS2 ALL-AROUND 8'3'' 10-35G M

74881
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£89.99

SAVAGE GEAR SGS2 ALL-AROUND 9' 7-35G ML

74883
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£94.99 £86.95

Savage Gear SGS2 All-Around 9ft 10-40g MH

74884
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£99.99 £90.99

Shakespeare Firebird 9ft Spinning Combo 20-80g

1549717
The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.
£29.99

Major Craft Ceana Seabass CNSS-902ML - 9ft 10-30g

CNSS-902ML
Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!
£94.99

Major Craft Ceana Seabass CNSS-962M - 9ft 6In 12-42g

CNSS-962M
Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!
£94.99

Major Craft Tidrift 5G TD5-862L/ML

TD5-862L/ML
"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme.
£299.99

Major Craft Tidrift 5G TD5-962M

TD5-962M
"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme. By adopting the new carbon manufacturing process "R360 structure" and the new material Toray. T1100G carbon". This range of rods fits this theme precisely
£299.99

Penn Conflict Inshore 962 Max 45g

1543700
The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.
£105.00

Penn Squadron III Labrax - 2.40m 14 - 42g

1558399
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.
£74.99

Penn Squadron III Labrax - 2.70m 20 - 50g

1558400
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.
£84.99

Penn Squadron III Travel SW Spin - 275m 20-50g

1558376
Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.
£99.99 £97.99

Savage Gear SGS6 All Around - 8ft 3Inch Fast 12-42g

74925
SGS6 ALL-AROUND, designed by Savage Gear to be the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.
£265.99 £239.99

HTO Nebula, 2.9m, 7-35g, Lure fishing rod

HNEB29M
Produced with extra fast action blanks that have rapid recovery for long-range casting and high accuracy. These rods put lures exactly where they are intended to go, time after time. The extra-fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.
£169.99

Penn Conflict Elite 1p - 6-32g M

1558337
To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity
£319.99 £271.99

Penn Squadron III Labrax 212 - 10-30g

1558398
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater. Finished with ergonomically shaped high-density EVA handles and SW proof guides, these rods are built to last.
£64.99

Savage Gear SGS6 All Around - 8 ft 3 Inch 7-25g

74924
Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.
£259.99 £154.99

Savage Gear SGS6 All Around - 9ft 7-35g ML

74927
Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target. Depending on the lure weight class you choose, this range can cover fishing for sea bass, bluefish, barracudas, bonitos and pretty much any other saltwater predator you can think of.
£207.83

Penn Battalion Solid Jigging Spinning Rod - 6ft 300g

1600383
The PENN® Battalion Solid Jigging is designed to give perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.
£134.99 £129.99
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