Lure fishing Rods

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

Produced with extra fast action blanks that have rapid recovery for long-range casting and high accuracy. These rods put lures exactly where they are intended to go, time after time. The extra-fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

The PENN Conflict XR Inshore series is specially designed for targeting inshore species like Seabass and Bluefish.

The PENN Conflict XR Inshore series is especially designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with high modulus carbon and carbon X-wrap technology, theses are simply unparalleled in it’s price class. Next to that, alls are equipped with the best SW Proof Fuji Alconite K-type guides and Fuji VSS reel seats to make them as durable as possible.

The PENN Regiment III Bass spinning's are available in two different models; a 9ft and 10ft. These are constructed from a 30 ton carbon blank in combination with SLS3 technology, resulting in low weight and thin diameter blanks with incredible strength. Boths are designed to be handle both braided and mono lines and are fitted with the best SeaGuide guides.

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater. Finished with ergonomically shaped high-density EVA handles and SW proof guides, these rods are built to last.

Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target. Depending on the lure weight class you choose, this range can cover fishing for sea bass, bluefish, barracudas, bonitos and pretty much any other saltwater predator you can think of.

The new Abu SÖLV AG3 range is part of the brand new concept that has been especially designed for the specialized seatrout anglers. With 6 different models in lengths ranging from 255cm to 330cm and different casting weights, there is a model for any type of seatrout fishing; whether it is fishing in the rivers or long distance shore fishing.

The PENN® Wrath® II EGING 8ft rod is a perfectly balanced rod that is especially designed for inshore EGI fishing with max 4.0 EGI Lures. The sensitive and responsive blank from graphite composite material, combined with K-frame stainless steel guides with titanium oxide inserts result in great durability and perfect casting properties. This rod is simply perfect for the angler who does not want to spend a large amount of money but does want a good quality rod.

Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

An entry-level range of lure fishing rods, that have modern, fast actions designed to get the most out of all types of lures. The four rods in the range cover the use of lures from 6 to 38g. These rods will cast to good distances, accurately.

We started by selecting the appropriate blends of high modulus carbon from Japanese manufacturer Mitsubishi. By adding 4 axis cloth to the butt section and using the 45° Bias method throughout, we were able to achieve a blank with excellent torsional rigidity and strength whilst remaining extremely light.

The Shakespeare x Angling Trust 9ft Sea Combo is a great way to try basic sea fishing. Fishing from harbour walls, jetties and piers, this combo is the perfect set up to catch all manner of species in the summer months, especially mackerel, which can be plentiful all around the UK. Pair this combo with the Shakespeare x Angling Trust Saltwater Tacklebox and you'll have everything you need.

This Shakespeare x Angling Trust 7ft Spin Combo is the perfect way to start lure fishing for the predatory fish species that swim in our rivers and lakes – Pike, Perch, Zander and Trout. 7ft is the perfect length for beginners and with a 3000 size reel that is already pre-loaded with 8lb line, you just need to tie a lure on and cast.

An entry-level range of lure fishing rods, that have modern, fast actions designed to get the most out of all types of lures. The four rods in the range cover the use of lures from 6 to 38g. These rods will cast to good distances, accurately. Their fast action also helps to work lures with little effort.

An entry-level range of lure fishing rods, that have modern, fast actions designed to get the most out of all types of lures. The four rods in the range cover the use of lures from 6 to 38g. These rods will cast to good distances, accurately.

The SERT FISH INSTINCT FW20 TELESPIN rods have a telescopic blank in "FGC Concept" fiberglass, a screwable ABS end cap, a black EVA foam handle, a silver tubular reel seat, OAL glued rings, a hollow tip and an ABS case. The FISH INSTINCT FW20 TELESPIN rods are perfect for getting started with casting / lure fishing and offer excellent value for money!

Sunset Sunsquid SW20 2102 is designed for casting and working jigs for squid.

Sunset Sunsquid SW20 2402 is designed for casting and working jigs for squid.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity. The blanks are finished with Carbon X-Wrap technology to make the blanks even stronger and providing better casting accuracy.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties.

The PENN® OVERSEAS II INSHORE is a rod made to have perfect sensitivity while being extremely packable and easy to transport. Even though this rod is a travel rod, the incredibly slim blank delivers the perfect combination between feel and durability. The SeaGuide guides ensure excellent corrosion resistance, even in high salinity environments. The ergonomic reel seat is comfortable to hold during countless hours of fishing. This exceptional rod is almost too good to be a travel rod.

The PENN® OVERSEAS II INSHORE is a rod made to have perfect sensitivity while being extremely packable and easy to transport. Even though this rod is a travel rod, the incredibly slim blank delivers the perfect combination between feel and durability. The SeaGuide guides ensure excellent corrosion resistance, even in high salinity environments. The ergonomic reel seat is comfortable to hold during countless hours of fishing. This exceptional rod is almost too good to be a travel rod.

The PENN Regiment IV Bass spinning rods are constructed from 30-ton carbon in combination with SLS3 technology, resulting in low weight and thin diameter blanks that boast incredible strength. They are designed to handle both braided and mono lines and are fitted with the best SeaGuide guides.

The PENN® Retaliate X Solid Light Jigging spin rods are designed to give you perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.

Offering exceptional value for money, the PENN Squadron III Inner Boat series feature modern blank action designs combined with a stunning look. The 24T powerful but slim blanks have a slightly softer tip to work jigs but have plenty of power in the bottom end to help play the fish. Finished with ergonomically shaped high-density EVA handles and SW proof guides, these rods are built to last.

The PENN® Wrath® II Labrax rods are very sensitive and responsive spinning rods that feature EVA grips for comfort and control. Specifically designed to target seabass with lures these rods excel in their price class. These 2-piece graphite composite rods are equipped with stainless steel guides with titanium oxide inserts for extra durability.

Daiwa Crossfire Bass Lure Rods are a versatile series of inshore bass lure rods in wide range of suitable lengths and casting weights. Featuring high quality HRC+ carbon fibre blanks outfitted with steel framed ceramic guides and secure screw down reel seats. Finished with split EVA grip handles and ideal for use with both mono and braided mainline.

Daiwa Crossfire Bass Lure Rods are a versatile series of inshore bass lure rods in wide range of suitable lengths and casting weights. Featuring high quality HRC+ carbon fibre blanks outfitted with steel framed ceramic guides and secure screw down reel seats. Finished with split EVA grip handles and ideal for use with both mono and braided mainline.

Daiwa Crossfire Bass Lure Rods are a versatile series of inshore bass lure rods in wide range of suitable lengths and casting weights. Featuring high quality HRC+ carbon fibre blanks outfitted with steel framed ceramic guides and secure screw down reel seats. Finished with split EVA grip handles and ideal for use with both mono and braided mainline.

A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.

A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.