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HTO

HTO is a brand dedicated to pushing lure fishing boundaries in the UK and Europe. Designed and tested in the UK, we are passionate about supplying the right tools for techniques employed across the lure fishing spectrum. With quality in mind, we strive to supply our goods at the right price points to meet every lure anglers level of experience.

Committed to bringing the lure fishing revolution to the masses, HTO has developed a range of lure fishing tackle to target all of our British species of fish. Whether freshwater or saltwater – we offer the tackle to catch them!

HTO’S lure fishing gear is developed and chosen by some of the Country’s most successful lure anglers – our ProStaff team regularly use, recommend and contribute to the innovation of our product range.

With a collection of high performance LRF, HRF and lure rods, as well as reasonably priced Technical end tackle such as jig heads, clips, weights and hooks, HTO is a key player in the Country’s lure fishing revolution.

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HTO Hooligan

HTO Hooligan Lure Rods

HTOHLR
From £44.99
Description A well-priced, value range of lure fishing rods that have modern, fast actions designed to get the most out of all types of lures. This all-round range features four rods to cover the use of lures from 5 to 42g. The fast action blanks lend themselves to casting good distances, accurately and bringing life to lures, with minimal effort. A fantastic range of rods that is perfect for lure fishing for bass, pollack, wrasse, pike, zander and perch. All rods are finished in a black, grey and silver colour scheme with an orange accent on the tip ring, ideal when fishing in low visibility conditions. All models come with K style guides and a VSS reel seat. The perfect range of rods for beginners looking to get into lure fishing and for anglers on a budget, who want a modern style, lightweight lure rod at a low price.
HTO Hooligan 3000 Reel

HTO Hooligan 3000 Reel

HH003
£27.99
A low cost, entry level bass and lure fishing reel that is lightweight and smooth. Designed to complement our lower cost range of lure fishing rods. Featuring 5+1 stainless steel bearings, the reel is smooth when working lures and when playing fish. A precision drag ensures that the angler retains complete control over the pressure they are applying to a running fish. A perforated spool and graphite body help to reduce the weight of the reel, so it balances well with lighter lure rods. A strong, CNC machined handle is finished with an ergonomic, rubberised handle grip, that is comfortable and grippy with wet hands. A good quality, low cost lure fishing reel that is ideal for newcomers to lure fishing, kids and occasional lure anglers.
HTO Hooligan 3000 Reel

HTO Hooligan 4000 Reel

HH004
£29.99
A low cost, entry level bass and lure fishing reel that is lightweight and smooth. Designed to complement our lower cost range of lure fishing rods. Featuring 5+1 stainless steel bearings, the reel is smooth when working lures and when playing fish. A precision drag ensures that the angler retains complete control over the pressure they are applying to a running fish. A perforated spool and graphite body help to reduce the weight of the reel, so it balances well with lighter lure rods. A strong, CNC machined handle is finished with an ergonomic, rubberised handle grip, that is comfortable and grippy with wet hands. A good quality, low cost lure fishing reel that is ideal for newcomers to lure fishing, kids and occasional lure anglers.
HTO Glide Walker

HTO Glide Walker Lure Rods

HTOGL
From £39.99
A range of bass lure fishing rods that have been designed for the angler who will be fishing with surface lures predominantly. The fast action blank has been developed to cast surface lures to distance, with a high degree of accuracy. This fast blank allows the angler to transmit as much action as possible to the lure with less movements on the rod, especially when fishing with braided lines. Ideal for fishing with all types of surface action from walking the dog to more extreme popping motions. Each rod is finished with a dark grey, black and silver colour scheme, special attention to detail around the reel seat gives this rod a modern look usually found on much more expensive rods. Each tip ring has an orange accent, ideal when fishing in low visibility conditions. A VSS reel seat securely holds the reel in place while K Style Spinning Guides ensure trouble free, efficient casting of surface lures.
Picture of HTO Nebula 2.7M 12-42G

HTO Nebula 2.7M 12-42G

HNEB27MH
£148.49 £135.00
Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.
Picture of HTO Nebula 2.7M 7-35G

HTO Nebula 2.7M 7-35G

HNEB27M
£148.49 £129.99
Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.
Picture of HTO Urban Finesse LRF Rods

HTO Urban Finesse LRF Rods

HTOUFR
From £39.99
A trio of head turning, modern ultralight rods for the street and LRF angler. These stunning rods feature a cool, urban camo colour scheme designed to appeal to the fashion-conscious light game angler. Under the hood, these rods are serious fishing tools designed with the specific actions required for fishing with light lures from plugs to metals to soft plastics. The tubular tips on each rod are super sensitive, so the angler can work lures effectively, knowing exactly what it is going on at the business end. The tip blends into a more powerful butt section to help with casting and when playing fish. All rods feature quality fittings including K spinning guides. The two lighter models are fitted with an appealing skeleton reel seat for a minimalist look and to blend in well with smaller, lighter reels, they also feature an urban camo EVA rear butt grip. The heavier model is fitted with a VSS style real seat, for comfort when fishing with larger reels. The rods feature an orange accent on the tip ring for low visibility fishing situations. Stunning, modern blanks designed for ultralight fishing with super sensitive tubular tips and powerful butt sections for playing fish.
Picture of HTO Rockfish Rover 2-7g 6'11"

HTO Rockfish Rover 2-7g 6'11"

HRROV
£98.99 £74.99
Designed for the travelling, ultra-light angler that can cast weights between 2 and 7g. It breaks down into 4 sections measuring 60cm and comes with both a solid and a tubular tip. It is small enough to fit in hand luggage, ideal for taking on holiday or to keep in the car. The ideal rod for the roving angler who is walking miles to their chosen water, it packs down neat enough to fit in a drink’s holder on a rucksack. It measures 6ft 11in when assembled. Coming with two tip styles, this eliminates the need for the angler to take two different rods on holiday with them, the one rod can do it all. The Solid Tip has been designed to be used with jig heads on the drop and for reducing the resistance felt by species that inhale a bait. The soft tip provides very little resistance to the fish but will twitch and curve as a fish is playing with the bait. Ideal for shy biting fish. The Tubular Tip has been designed for working smaller crankbaits and heavier metal lures. It offers you more feel and is great for bouncing jig heads along the bottom. Our HTO Rock Rover has become a firm favourite with travelling and mobile anglers, it has caught some stunning fish from across the globe well into double figures, from hard fighting pike and zander in the UK to small tuna in warmer climes.
Picture of HTO Worm Weights

HTO Worm Weights

HTOWW
From £2.99
The HTO Worm Weights are drilled cone shapped sinkers which are designed to give extra weight to soft lures. This can be used to increase casting distance and also alter the depth and manner in which the lure works. A few options are to either slide the weight on the line directly above the lure so that it rests on the eye of the hook. You can then either lock it in place with a sliding stop or allow it to slide freely on the line. Another possibility is to stop the Worm Weigth a foot or two above the lure. NOW LEAD FREE so you can safely use them in both fresh and salt water.
Picture of HTO Worm Weights Mixed

HTO Worm Weights Mixed

HWWM
£9.50
A handy dispenser pack containing a mix of HTO Non Toxic Worm Weights in sizes 2gm, 3gm, 5gm 7gm and 10gm These worm weights no long contain lead meaning that they can be legally used in freshwater as well as in the sea. The HTO Worm Weights are drilled cone shaped sinkers which are designed to give extra weight to soft lures. This can be used to increase casting distance and also alter the depth and manner in which the lure works. A few options are to either slide the weight on the line directly above the lure so that it rests on the eye of the hook. You can then either lock it in place with a sliding stop or allow it to slide freely on the line. Another possibility is to stop the Worm Weight a foot or two above the lure Pack contains a total of 29 weights
Picture of HTO Dropshot Column Leads

HTO Dropshot Column Leads

HTODCL
From £3.29
A range of weights designed for the light lure angler made from lead free material, so they are safe to use in freshwater lure fishing. Each lead is finely coated with a dark, matt, gravel dust to ensure each lead is dull, allowing the angler to create subtle rigs that focus on the movements of the lure first and foremost. Available in four different patterns for various lure fishing patterns.
HTO Micro Glide Baitfish 2g 50mm

HTO Micro Glide Baitfish 2g 50mm

HHAMG502
£5.49
A micro version which weighs just 2g and is 50mm in length is available for light lure anglers, designed for provoking a response from rising trout on rivers and other surface taking, small species across freshwater and saltwater.
HTO Micro Glide Pearl White 2g 50mm

HTO Micro Glide Pearl White 2g 50mm

HHAMG503
£5.49
A micro version which weighs just 2g and is 50mm in length is available for light lure anglers, designed for provoking a response from rising trout on rivers and other surface taking, small species across freshwater and saltwater.
HTO Micro Glide Sardine 2g 50mm

HTO Micro Glide Sardine 2g 50mm

HHAMG501
£5.49
A micro version which weighs just 2g and is 50mm in length is available for light lure anglers, designed for provoking a response from rising trout on rivers and other surface taking, small species across freshwater and saltwater.
HTO Tungsten Cheburashka Sinker

HTO Tungsten Cheburashka Sinker

HTCS
From £5.49
An extensive range of weights designed for lure fishing that are made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when setups need to be scaled back and refined. Tungsten is 1.7 times heavier than lead, which means each tungsten weight is approximately 50% smaller than its lead equivalent, having smaller leads allows the angler to reduce the scale of their rigs, allowing them to conceal them better and reducing losses in snaggy areas. This harder material also won’t damage when bounced against rocks and transmits more feedback to the angler about the type of terrain they are fishing over when combined with braided lines. Tungsten is also eco-friendly; our weights don’t contain any lead which is better for the environment and fisheries.
Picture of HTO Paddle Bug 4cm

HTO Paddle Bug 4cm

HTOPADBUG
From £1.99
A great bug lure that can be fished over snags and obstacles without losing the ability to attract fish.
Picture of HTO Mace Lure 7.5cm

HTO Mace Lure 7.5cm

HTOMACE
From £1.99
The Mace is a more experimental design of LRF lure from HTO that has worked well in the testing stages. Featuring a more angular body to traditional light game lures, the idea was to displace water in an attractive way to predators. The long thin tail is designed to respond to subtle movements either imparted by the angler or as a response to changes in current. The tail is also designed to fold as a fish inhales the lure, resulting in a clean, strong hook up. Maces are available in a range of colours, 7.5cm long, 8 lures per pack.
Picture of HTO Knight Worm 2"

HTO Knight Worm 2"

HTOKNIGHT
A killer dropshot/lrf fishing lure with a twin tail for maximum attraction. Each Knight Worm is impregnated with a shrimp scent to enhance the curiosity of any species.
Picture of HTO Excaliber Red Chilli Pepper

HTO Excaliber Red Chilli Pepper

HULEX10
£1.99
The Excalibur is a lure HTO were very keen to get out there. Its design is very influenced by more traditional “Ajing” lures from Japan. Its long slender profile lends itself to “on the drop” style fishing as well as Caro rigs, and the lure will respond to the slightest fluctuations in current giving it a lifelike appearance and entice the wariest of predators. Ideally suited to a #6-#4 hook. Excaliber's are available in a range of colours, 7cm long, 8 per pack.
Picture of HTO Leethal Smoke Black Flake 6.5cm

HTO Leethal Smoke Black Flake 6.5cm

HULET13
£1.99
These craccking little versatile worm baits are great for everything from conventional soft plastic tactics to modern LRF and Dropshotting techniques. The body material provides tons of movement in the water, while remaining durable enough to handle big strikes form predators. Available in a range of colours, 6.5cm long, 8 lures per pack.
HTO N70 Labrax Special - N7094ML

HTO N70 Labrax Special - N7094ML

N7094ML
£434.49 £384.99
A rod with lofty ambitions, it takes its name from the N70 Nebula, a luminous bubble of interstellar gas, a birthplace of powerful new stars. These massive formations of gas profoundly affect their environment, leaving their mark on the future for generations to come. A rod named after such an immense and powerful entity needs to be special, and it is. This is the very best bass blank HTO have ever built, we believe it to be one of the best bass rods ever made for the UK and European bass angler. The price of this rod was the very last thing we had in our minds when we set out on the N70 journey. We wanted to create the very best bass lure rod we could, with zero compromise. The blank itself is built from 40ton Carbon from renowned Japanese manufacturer, Mitsubishi. This carbon base is coated in M4 resin which adds incredible strength while retaining the highest elasticity and sensitivity, creating a blank wall that is 100 times higher in tensile strength compared to steel of the same thickness. Finally a layer of 45 degree helical carbon tape is wrapped around the blank giving it an extra layer of protection and a unique spiral look that doesn’t compromise the blanks performance. This building process makes the rod featherlight, crisp and with an extra fast action that will punch lures to distance with pinpoint accuracy while maintaining the very best action for working lures to their highest levels of efficiency and attraction. Fitted to the blank are Fuji Titanium Framed Torzite 2 K spinning guides. We chose these guides as they are super light to fit in with the featherweight blank, they are also highly efficient. Their design dramatically reduces line twist and gives the line a much more direct motion of travel through the guides for more efficient and accurate casting. They are suitable for both braid, fluorocarbon and monofilament. A Fuji VSS reel seat completes the rod, with a Winn grip handle that is soft to the touch, provides excellent grip and is light.
HTO Light Game Shoulder Bag

HTO Light Game Shoulder Bag

HLLGB
£19.99
If you’re an LRF angler, this bag is for you. A small, neat bag for storing smaller tackle items and compact lure boxes on a session. Made from a tough, water-resistant, wipe clean 420D Oxford Nylon material. It features a strap that can be used either over the shoulder like a sling bag or around the waist for easy access. The main compartment is large enough to hold lure boxes, and a mesh pocket at the rear of the compartment is good for storing packets of small, soft lures. The front pocket features a further mesh pocket for lure packs and another compartment for lure boxes, accessory boxes, tools and other bits of kit. To the front is a small zipped pocket for securing smaller items and another open pocket to the front. The main central flap that covers all of these compartments is secured with a buckle. To one side is a tool loop with velcro fastening for scissors, pliers and other tools. To the other side is a material flap that is secured with velcro and clips to hold a landing net, drink and other round items.
HTO Lure Bag

HTO Hip Lure Bag

HLHB
£29.99
Small bag design for mobile lure anglers. If you’re an angler who doesn’t need to take much kit with them on a lure session, this bag is perfect. It gives you just enough room to store all of the lure boxes and accessories you may need for a short session. A real grab and go bag! Made from tough, water-resistant, wipe clean 420D Oxford Nylon material. Designed to go over your shoulder, it features a padded back and shoulder strap for comfort. D rings at either side of the shoulder strap are handy for attaching tools and accessories. Just above the main compartment is a zipped pouch, ideal for storing personal items such as phones, wallets, keys etc. Although it is secure, it is not waterproof so only store valuable items in here when its sensible to do so. To one side of the bag is a purposefully designed fabric ring with secure velcro close for storing pliers and scissors for quick access. The other side is a material flap which can be fastened with velcro and clips to store items such as a landing net or water bottle. The main compartment is hidden behind a flap which contains a small zipped pocket. Lifting the flap reveals a further gusseted zipped pouch which is perfect for small accessory boxes. It also has a clear envelope at the back for kit separation. The main compartment is big enough to carry bigger lure boxes and has two drainage holes in the bottom to allow any excess water to escape when wading or putting wet boxes into the bag. A hard-wearing base keeps the bag in top condition and the tackle protected.
HTO Hot Coat, Blue Diamond, 3.5 Squid Jig

HTO Hot Coat, Blue Diamond, 3.5 Squid Jig

HHC35BD
£3.99 £3.50
A cleverly designed jig for squid fishing that is a highly effective lure that will catch squid when all else fails. The secret to this incredible, consistent catch rate is the use of a hot coat, this outer layer around the jig keeps it at up to 1c warmer than the surrounding water. Squid and cuttlefish use heat as one of their main hunting instincts to differentiate prey and home in on them, the hot coat mimics this, leading to increased catches. The jig is well balanced providing just the right amount of action to induce a squid or cuttlefish to attack. It has a fish skin texture and deep red eyes and brown wings. The weight under the chin of the lure is chrome, to further enhance the visual attraction of the lure. A luminous band at the base of the jig adds luminosity just above the two rows of stainless steel points, acting as a target point for the squid.
HTO Hot Coat, Pink & White, 2.5 Squid Jig

HTO Hot Coat, Pink & White, 2.5 Squid Jig

HHC25PW
£3.99 £3.50
A cleverly designed jig for squid fishing that is a highly effective lure that will catch squid when all else fails. The secret to this incredible, consistent catch rate is the use of a hot coat, this outer layer around the jig keeps it at up to 1c warmer than the surrounding water. Squid and cuttlefish use heat as one of their main hunting instincts to differentiate prey and home in on them, the hot coat mimics this, leading to increased catches. The jig is well balanced providing just the right amount of action to induce a squid or cuttlefish to attack. It has a fish skin texture and deep red eyes and brown wings. The weight under the chin of the lure is chrome, to further enhance the visual attraction of the lure. A luminous band at the base of the jig adds luminosity just above the two rows of stainless steel points, acting as a target point for the squid.
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