HTO

HTO is a brand dedicated to pushing lure fishing boundaries in the UK and Europe. Designed and tested in the UK, we are passionate about supplying the right tools for techniques employed across the lure fishing spectrum. With quality in mind, we strive to supply our goods at the right price points to meet every lure anglers level of experience.

Committed to bringing the lure fishing revolution to the masses, HTO has developed a range of lure fishing tackle to target all of our British species of fish. Whether freshwater or saltwater – we offer the tackle to catch them!

HTO’S lure fishing gear is developed and chosen by some of the Country’s most successful lure anglers – our ProStaff team regularly use, recommend and contribute to the innovation of our product range.

With a collection of high performance LRF, HRF and lure rods, as well as reasonably priced Technical end tackle such as jig heads, clips, weights and hooks, HTO is a key player in the Country’s lure fishing revolution.

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HTO Lure Game 8’8″ - 6-32g Tubular Tip

HRLG88M
A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.
£89.99

HTO Lure Game - 6′7" 1-7g 0.2 – 0.4 PE Solid Tip

HRLG67UL
A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.
£67.99

HTO Lure Game - 7′2" 2-12g 0.2 – 0.6 PE Solid Tip

HRLG72L
A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.
£69.99

HTO Lure Game - 9′ 7-35g 0.8 – 1.5 PE Tubular Tip

HRLG90M
A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.
£99.99

HTO Lure Game - 9′4" 8-38g 0.8 – 1.5 PE Tubular Tip

HRLG94M
A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.
£104.99

HTO Lure Tray Deep - 21 x 14.7 x 4cm White

HTBDTW
A deep lure box that is highly customisable to fit your needs. The box is a blank canvas, with one large compartment. It comes with several dividers allowing you to divide the box up how you wish. Whether you want two or three equal sized horizontal compartments, or if you want a horizontal compartment and two vertical ones. You have plenty of options to set this box up to your exact needs. A good box for storing metals, hard lures and soft plastics, as well as jig heads and other larger terminal accessories you might have with you.
£4.99

HTO Lure Tray - 20.5 x 14.5 x 2.7cm Black

HTBLTK
A shallow lure box with four lengthways compartments with removable dividers so you can organise them to suit your needs. A good box for storing smaller metals, soft plastics and jig heads. It can also be used as an LRF box, allowing you to store jigs, weights and other accessories alongside soft plastic lure bodies. The box is secured with a strong, latch.
£3.99

HTO Clip & Lock Case – Small compartment - 17.5 x 10.5 x 2cm Orange

HTBCLO
Three lure boxes designed for storing smaller metals, soft plastics, hard lures and lure fishing accessories. The small compartment box features three horizontal compartments which can be divided up with the included removable dividers. The large compartment box is one large compartment which you can customise and divide up how you wish with the included dividers.
£2.99

HTO Clip & Lock Case – Large compartment - 17.5 x 10.5 x 2cm | Yellow

HTBCLY
Three lure boxes designed for storing smaller metals, soft plastics, hard lures and lure fishing accessories. The small compartment box features three horizontal compartments which can be divided up with the included removable dividers. The large compartment box is one large compartment which you can customise and divide up how you wish with the included dividers. The third box is a slit foam box, useful for storing items like jig heads, pre-rigged hooks and HTO Cones. A long, secure latch makes sure the boxes can’t open in transit and while you’re moving around fishing.
£2.99

HTO Clip & Lock Case – Slit Foam - 17.5 x 10.5 x 2cm | Blue

HTBCLB
Three lure boxes designed for storing smaller metals, soft plastics, hard lures and lure fishing accessories. The small compartment box features three horizontal compartments which can be divided up with the included removable dividers. The large compartment box is one large compartment which you can customise and divide up how you wish with the included dividers.
£2.99

HTO Light Game Box - 17.5 10.5×3.8cm | A

HLGBA
A range of handy, innovative boxes aimed at light game anglers. They provide storage for all manner of kit including jig heads, smaller weights, jigs, lures and terminal tackle. Four boxes in the range cover a variety of different configurations to match your storage needs. They’re a handy size to fit in a large cargo pocket or in a small bag such as our HTO Light Game Bag. All boxes in the range are the same size and are double sided so you can pack in as much stuff as needed and come with clear lids so you can see what is in each box.
£6.99

HTO Light Game Box - 17.5 10.5×3.8cm | D

HLGBD
A range of handy, innovative boxes aimed at light game anglers. They provide storage for all manner of kit including jig heads, smaller weights, jigs, lures and terminal tackle. Four boxes in the range cover a variety of different configurations to match your storage needs. They’re a handy size to fit in a large cargo pocket or in a small bag such as our HTO Light Game Bag.
£6.99

HTO Tempast 7+1bb - 1000s

HRTE1000
With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.
£84.99

HTO Tempast 7+1bb - 2000s

HRTE2000
With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.
£84.99

HTO Tempast Reel 7+1bb - 3000s

HRTE3000
With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.
£89.99

HTO Tempast Reel 7+1bb - 4000s

HRTE4000
With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.
£89.99

HTO Lure Game Rod Holder - 28.2 x 5.2 x 6.9cm | Black

HTBLGR
A separate attachment for the HTO Lure Game Box. This rod holder attaches to the side of the box. The side rod holder is a great addition that allows you to place your rod butt into the holder when you’re tackling up. It means you don’t have to put your lure rod on the floor where it could get damaged. You can also put made up rods in these holders when you’re on the move, keeping your other hand free.
£5.99