The mission of Daiwa is to spread the joy of fishing all around the world with those 3 directives. Designed with a linear and regular typeface, "VECTOR DAIWA" also represents the Japanese quality, precision technology, and technology advancement that leads the global fishing industry. Our mission is to provide fishing excitement to everyone for generations to come. This logo represents our spirit for a bright future.
Magnetism like you will never have seen before is at the heart of the new 7HT Mag. By creating a magnetic control system that is able to adjust itself during the cast gives you the ultimate form of brake control any angler could wish for. It is called Magnofuge.Allowing the spool to hit maximum speed at the beginning of the cast Magnofuge kicks in almost instantly. As the reel detects the centrifugal force of the spool reducing it activates minute and gradual adjustment to the magnetic resistance, but in perfect synchronicity with the speed of the spool.Straight from the box again the latest 7HT is 'cast ready' and thanks to the wide range of magnetic settings available through easy grip, CNC machined dial you can tailor the range to suit any condition.On the winding front the Mag offers a swift ratio of 5.8:1, six ball bearings of which five are CRBBs and an improved handle size and grip.
The intelligent Magnofuge system has proven itself in the hands of thousands of anglers... literally. But now, it has been refined and improved even further. Working to new tolerances of engineering pushing standards to the extreme, taking individual microns into account! The designers have even challenged the direction in which the spool is machined in order to improve its balance. Within the magnetic control selection we have dared to make the lower end more free; somewhere that only the bravest will go! Key parts of the Magnofuge system have also been changed too refining the magnetic effect on the spools deceleration. And smoothness of all the reels operation hits a new level thanks to 9BB (8CRBB). What we have achieved may only be a few split seconds of improved efficiency and smoothness but it results in a dramatic difference of the conversion of casting power into distance. Quite simply it has been Super Tuned!
The first open frame multiplier designed to meet the exacting criteria of the demanding touament casting circuit and the disceing UK beach angler. The all round match anglers choice, 'a dream to cast' it's the genuine article; the 7HT verged on design perfection hence it has remained at the top, unsurpassed.
A large capacity long cast fixed spool reel .Perfect for all aspect of beach casting this reel is a no nonsense reel that is designed to do a job. Comes pre filled with 20lb mono and features a lifetime bail spring. If you’re limited budget wise but want a reel big on features look no further.
Our design team have excelled themselves in the creation of this amazing mix of rods for commercial fishery work but at an astonishing price. All created around two piece assembly, the three float rods will perfectly serve the pellet waggler, whereas the two feeder rods, with carbon quivers offer a pick up feel and seamless action that will make them a joy to play fish on.
Daiwa's D Wave range offer great value for money and give Daiwa quality and performance at a very sensible price The Surf is a really nice general beach fishing rod which is best teamed up with a fixed spool reel. It is easy to cast and is well suited to most fishing situations on clean to mixed beaches. Great value fixed spool surf/beach rod Length 12' and 13' Casting 4 - 8oz 3 Sections Lined guides Duplon handle grips Screw winch fitting Supplied in cloth bag
The elegant and lean Emcast BR is bursting with features and offers remarkable value. Leading with our tried and tested Bite ‘n’ Run function with the added benefit of front drag gives the big fish angler the ideal tools to aim even bigger.
The elegant and lean Emcast BR is bursting with features and offers remarkable value. Leading with our tried and tested Bite ‘n’ Run function with the added benefit of front drag gives the big fish angler the ideal tools to aim even bigger. No less than 8BB serve to smooth the retrieve and fish playing performance whilst AirBail, Twistbuster and Castlock deliver functions that belong on higher priced designs. The front drag reacts quickly to sudden lunges, protecting valuable hook holds. All models also come supplied with a single and double handle as well as a full spec spare spool. Daiwa BR function AirBail Infinite Anti-Reverse Twistbuster 8BB Castlock Single and double handle supplied Aluminium Spool plus spare
This quartet of float rods offers the pleasure and match angler access to rods for virtually any float method. The 10’, 11’ and 12ft feature a two section assembly making them perfect for ‘pre-set ups’ for commercial waters. The 13’ 3pc waggler is well suited to rivers or stillwaters. Light balanced Carbon Blanks Cork handle with EVA rear grip DPS down locking reel seat with EVA grip Stainless steel frame guides with Titanium Oxide rings Hook keeper
Daiwa Saltist Level Wind Rugged, all metal construction with a rigid one-piece aluminium frame Four CRBB ball bearings Powerful high brass drive gear and phosphor bronze pinion gear Up to 30% greater winding power Machined aluminium spool Combined steel and grease impregnated fibre disc drag with up to 22% more limit Dual anti-reverse system Dual position power handle Aluminium rod clamp
Daiwa Sand Storm Rig Tube Designed exclusively for the sea angler the Sand Storm range is full of well thought features and considerations. Clear view hard rig tube (25cm long) EVA foam rig holder with pins, removable end caps and inteal storage
Designed exclusively for the sea angler the Sand Storm range is full of well thought features and considerations. Rip pull Velcro closure Two inteal mesh pockets Five large and ten small sealable sleeves Exteal pocket with Velcro closure
The Seahunter X range is designed to bring fantastic value and choice under one family of rods. The range offers nine models, each offering the lure, bass, beach and long beach rod fan a choice of rod to suit each specific type of angling. Length 12' and 13' Casting 4 - 8oz 3 Sections Lined guides Duplon handle grips Screw winch fitting Supplied in cloth bag
Touament Surf rods have been built using Daiwa’s unique carbon technology. HVF High Volume Fibre for a lighter stiffer blank. Bias carbon V-Joint has been applied for a more progressive curve and X45 in key loading areas to control torque during casting. This ultimately converts more energy for longer distance and improved accuracy. Fuished with premium Fuji K Alconite guides with and Fuji reel seat. All multiplier models are fitted with sliding reel seats with a fixed DPS on fixed spool and bass models.
As the name suggests these rods are for ‘bagging up’ when the occasion is called for. High catch rate waters such as commercial fisheries often feature the pellet waggler or feeder and bomb work. The Yank n Banks will deliver. All are designed around a two section assembly and the feeder models feature slim, light quivers enhancing their action and feel.
With a reputation for exceptional reliability, a rugged performance, Sensor has delivered amazing durability, suppleness, consistent diameter and superb knotting. Available on 4oz bulk spools or 300m spools.
We are one of the largest Angling Centres in the south west of England, With the start of famous Chesil beach 50 yards from our door. We have some of the best beach fishing in the country. We also have some great boat fishing from the harbour, famously known for the hit tv series Broadchurch. We also cover all disaplines of fishing with over 350 different rods and over 250 different reels covering Sea, Boat, Carp, Coarse, Game, Predator and LRF. We pride ourselves on helpful and friendly advice to make sure you get the correct item for you. If help is ever needed please don't hessitate to contact a member of our team.