Lure fishing Rods
Lure fishing covers a vast range of fishing within angling. Sea,game and coarse all have target species that can be fished for using lures.
Generally shorter than most rods lure rods are designed to be cast with a fast action but also give you the control to impart life into the lure your using.
Wether its sea ,coarse or game lure fishing lure rods have the added bonus of one rod will cover various situations.
HTO Lure Game - 9′4" 8-38g 0.8 – 1.5 PE Tubular Tip
HRLG94M
A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.
£104.99
HTO Lure Game 8’8″ - 6-32g Tubular Tip
HRLG88M
A tight range of lure rods that covers bass and LRF fishing. There are three bass rods and three LRF models. All the blanks in this range are lightweight and made from hi-grade carbon and come with a stylish, minimalist matt finish. We’ve tried to pack as much performance into these rods as we can while maintaining a sensible price.
£89.99
Sakura Stingray Egi Spinning Rod- STS 822 M 8ft 2Inch 7-30g
SASRM802382-2M
This Stingray Egi rod is ideal for jigging cuttlefish and squid. Its features have been specially designed for cephalopod fishing.
Recommended for jigs ranging from 2.5 to 4.0, the Stingray Egi rod is ideal for the vast majority of situations encountered, regardless of the season. Its progressive action is perfectly designed for both casting and casting these lures. Its flexibility is well-balanced to avoid unhooking too many cephalopods during the fight. Its 8'2" length provides good leverage for reaching distant spots and expanding your search area. We recommend the Stingray Dart Sakura jigs.
£69.99
£59.99
Ugly Stik Bigwater Spin 242 - 8ft 15-40g
1580517
UGLY STIK BIGWATER rods are the perfect entry range for anglers looking to start their UGLY STIK journey. From light spinning to heavy boat work these rods will suit most Freshwater and Saltwater fishing oppourtunities. Unbreakable blanks and tough EVA handles mean these rods will last season after season.
£49.99
Ugly Stik Bigwater Spin 302 - 10ft 20-80g
1580519
UGLY STIK BIGWATER rods are the perfect entry range for anglers looking to start their UGLY STIK journey. From light spinning to heavy boat work these rods will suit most Freshwater and Saltwater fishing oppourtunities. Unbreakable blanks and tough EVA handles mean these rods will last season after season.
£49.99
Daiwa Sensor Tele Spin 8′ 10-40g
SEN8TM-AU
Daiwa Sensor Tele Spin Rods offer you value for money versatile telescopic lure rods ideal for targeting a wide range of predators in both fresh and saltwater. Featuring decent quality carbon blanks outfitted with stainless steel guides with Aluminium Oxide ceramic inners. Finished with an EVA grip handle, hook holder and screw down reel seat. With three versions available, an 8ft medium rated model with a 10-40g casting weight, a 9ft 15-50g version that enables for extra distance and heavier lures. Plus a 10ft 20-60g for targeting larger predators.
£41.00
Nomura Never Crack 9ft - 40-80gr
NM21007527
Nomura Never Crack Lure Rod
Whether hunting Bass, using a light soft lure, or strong pelagic, using a pencil of up to 85 grams, this series of rods will always live up to your expectations. Almost indestructible, during testing in sea combat the rod lasted for almost two hours without yielding to the force of the fish.
£99.99
£89.99
Penn Wrath II Spinning Combo 9ft | 20–60g Saltwater Rod & Reel
1581608
Penn Wrath II Spinning Combo 9ft rated 20–60g delivers strength, smooth performance, and corrosion resistance. Ideal for shore, surf, and saltwater fishing.
£149.99
£119.99
HTO Carnivore C1 Cast Heavy | 2.10m 6’11” - 10-40g
HRCC1CH
Carnivore offers amazing value for money rods across a wide range of models suited to all types of predator fishing. Designed to be lightweight and feature packed whether you’re after perch, pike, or zander.
£49.99
HTO Carnivore C-1 Finesse 6’6″ - 2-10g
HRCC1FI
The HTO Carnivore C-1 Finesse 6’6″ is built for anglers who demand accuracy and control when fishing with ultralight to light lures. With a 2-10g casting range, it’s perfect for micro to small-sized hard baits, soft plastics, dropshot rigs, and finesse jigs – making it a top choice for perch, trout, small zander, and other light-tackle predators.
£49.99
Penn Conflict X Inshore 1192 XXH Max - 60-180g
1620705
The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties. They are finished with high quality SW proof Fuji K-type guides with Fazlite rings and VSS type reel seats to make fishing as comfortable as possible. The range consists of many different models, making sure that there is a model available for any type of inshore fishing; whether you need a shorter rod for targeting seabass or bluefish from the boat, or a long-distance casting for fishing from the shore, the Conflict X range covers it at a great value for money!
£149.99
PENN Squadron IV Labrax Spin - 8ft 10Inch 20-50g 2pc
1636298
The PENN Squadron IV Labrax Spin 2.7m is the longest model in the Labrax Spin range, developed for anglers who prioritise maximum casting distance and extended shoreline coverage. Ideal for open beaches and exposed coastal marks, this rod pairs reach with a fast action blank for accurate lure presentation.
Built for saltwater spinning, it combines lightweight carbon construction with dependable components suited to demanding inshore conditions.
£84.99
£69.99
Penn Wrath II Spin 902 - 20-60gm
1581630
The Penn Wrath II Spin 902 20-60gm is a very sensitive and responsive spinning rod that has been designed for Saltwater lure fishing.
The 2 piece Graphite composite blank has a fast action and can be used to fish a range of metal, hard and soft lures.
The EVA grips and screw winch reel seat offer comfort and control and the rod is fitted with stainless steel guides with titanium oxide inserts for extra durability.
£59.99
£52.49
Savage Gear Defiance SG2 Medium Game 2.74m - 7-35g 2p
1620602
Versatility is the name of the game with the Defiance SG2 Medium Game series. These medium power rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£74.99
Shakespeare Ugly Stik Elite Spin - 8ft 20-50g
1589252
Introducing the Shakespeare Ugly Stik Elite Spinning rod, the perfect range of rods for both the fresh and saltwater lure fishing enthusiast. These rods are incredibly tough yet lightweight and are available in a range of models to suit your target species. Thanks to the advanced incorporation of graphite into the rod, the Shakespeare Ugly Stik Elite Spinning Rod achieves a significantly reduced weight. This innovation allows for a comfortable, fatigue-free experience during long hours of casting.
£49.99
Savage Gear DEFIANCE SG2 Medium Game - 9ft 10-40g 2p
1620604
Versatility is the name of the game with the Defiance SG2 Medium Game series. These medium power rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£84.99
£79.99
Abu Garcia Diplomat V2 Travel 804M - 10-35G Combo
1561302
The famous DIPLOMAT range stands for mobility and travelling. These spinning combos are very short in transport length due to their 4 or 5 section blank design, but they fish and feel like a conventional 2 section rod! Ideal combos to bring on holiday or to keep in the back of your car - always ready to fish! The range contains a number of different lengths and casting weights, so plenty of opportunities for different techniques, species and situations. The combos come with a strong travel tube case with reel space, so you can keep your combo rigged up while travelling.
£94.99
£91.99