Lure fishing Rods

The PENN® Retaliate X Solid Jigging Cast rods are designed to offer perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight.

The PENN® Retaliate X Solid Light Jigging spin rods are designed to give you perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.

The PENN® Retaliate X Solid Light Jigging spin rods are designed to give you perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.

The all new Sakura Ryokan Seabass Game lure fishing rod. Perfectly designed for targetting Bass on the Lure.

The all new Sakura Ryokan Seabass Game lure fishing rod. Perfectly designed for targetting Bass on the Lure.

The collection of Ryokan SW spinning rods from Sakura represents a revolution in the range of rods for lure fishing, specifically designed to meet the demands of sea fishing. These rods stand out not only for their lightweight construction but also for their cutting-edge equipment, thus surpassing previous models.

Defiance SG4 bass rods are designed for anglers who pursue bass with precision and power. From light tackle enthusiasts to seasoned pros, these rods provide unmatched performance for all varieties of techniques with soft, hard and metal baits. Combining cutting-edge technology, premium materials like the latest Fuji- O guides, and expert craftsmanship, the SG4 Defiance series delivers unparalleled sensitivity, strength, and responsiveness for targeting bass.

SGS6 ALL-AROUND Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All-Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target.

Sunset Lunker SW, made from 24T ‘Technifibre’ carbon, they are reinforced with an ‘X’ carbon frame in the butt, which gives them exceptional robustness. Ideal for targeting sea bass, they are also perfectly suited to catching pelagic fish such as horse mackerel, mackerel and pollack.

This Ryokan SW slow jigging rod is very comfortable and has the perfect action for this type of technique. The Ryokan SW SJ1 spinning model is ideal for practicing on the shores and abroad with jigs up to 150g. Specially designed for slow jigging and vertical fishing with madai or inchiku, this very specific Ryokan SW rod features a semi-parabolic blank that is incredibly sensitive and has a remarkable power reserve. Ideal with the spinning reels, it will introduce you to the slow pitch jigging technique, which is very popular because it is easy to use and incredibly effective.

Built on a lightweight Full Carbon blank, the Sienna AR TE GT is a versatile telescopic range that offers remarkable value, making it perfect for inexperienced anglers or those with budget constraints. Suitable for a wide variety of fresh and saltwater situations using floats, bottom fishing or even lure fishing techniques, the Sienna AR is responsive with a moderate fast action that provides great versatillity. The Sienna AR TEGT seamlessly blends exceptional value with adaptable performance, making it a superb telescopic rod for those seeking versatility across various fishing techniques. If you're an angler who enjoys employing a diverse array of methods, the Sienna AR is tailor-made for you. Suited for float fishing, bottom fishing, and even lure fishing in shorter lengths, this range showcases an impressive fusion of lightweight design, robustness and responsiveness, providing a wide range of options. Moreover, its compatibility with the Sienna reel creates a formidable, visually attractive and cost-effective combination.

The TORMENTOR rod series are designed to be affordable, reliable and widely applicable. These spinning rods can be used in many different circumstances for all sorts of lures and techniques, but will perform best with standard spinning technique. Finished with classy dark red blank colour and cork handle grips.

The Cherrywood rod series is one of the best known and most popular in the world. The reason: already for many years, this rod sets the benchmark for affordable spinning / casting rods as the quality is unbelievable for the price. The rods are light, strong, have a beautiful action and are finished beautifully with the typical deep red Cherrywood colour. Simply the best!

The Savage Gear Defiance SG8 Inshore 9ft 6in 8-35g is a perfectly balanced rod made specifically for targeting seabass, designed for maximum distance and precision casting. Every model is carefully evaluated with a team of seabass/inshore experts to ensure the perfect action and rod specs.

Daiwa Sensor Tele Spin Rods offer you value for money versatile telescopic  lure rods ideal for targeting a wide range of predators in both fresh and saltwater. Featuring decent quality carbon blanks  outfitted with stainless steel guides with Aluminium Oxide ceramic inners. Finished with an EVA grip handle, hook holder and screw down reel seat. With three versions available, an 8ft medium rated model with a 10-40g casting weight, a 9ft 15-50g version that enables for extra distance and heavier lures. Plus a 10ft 20-60g for targeting larger predators.

The Sakura Dark Player spinning rod range is designed for experienced anglers seeking maximum control, sensitivity and power. Built to demanding specifications, these rods deliver top-level performance for modern lure fishing techniques in freshwater and saltwater.

Conquer the Depths with the SUNSET Helyon SW Egging Rod Experience the pinnacle of squid and cuttlefish angling with the SUNSET Helyon SW Egging Rod, meticulously crafted for passionate anglers seeking unparalleled performance and sensitivity. This exceptional rod embodies cutting-edge design and premium components, empowering you to target cephalopods with precision and finesse.

Rods designed for fishing with medium-light to heavy lures from the bank. They are perfectly balanced, offering optimal feel and fast or extra-fast actions to feel the slightest touch and set the hooks, even on long lines. You can play the fish safely without fear of hook pulls or line breaks. Ideal for soft lure jigging, lipless cranks and metal jigs.

Medium game rods designed for medium lures. Perfectly balanced for the optimal feel with fast yet forgiving actions to play fish safely without hook pulls or line breaks. Designed for soft lures, cranks, spinners, spinnerbaits, twitch baits and Carolina rigs.

Introducing the Shakespeare Ugly Stik Elite Spinning rod, the perfect range of rods for both the fresh and saltwater lure fishing enthusiast. These rods are incredibly tough yet lightweight and are available in a range of models to suit your target species. Thanks to the advanced incorporation of graphite into the rod, the Shakespeare Ugly Stik Elite Spinning Rod achieves a significantly reduced weight. This innovation allows for a comfortable, fatigue-free experience during long hours of casting.

The next generation of the lauded Ugly Stik range, the Ugly Stik GX2 range of spinning rods have a lighter feel with the same toughness that makes Ugly Stik the workhorse of anglers everywhere. The graphite and fibreglass construction create super strong yet sensitive rods with improved balance.

These delicate, finesse rods provide unrivalled feel and sensitivity when eging (squid fishing), meaning you can feel even the slightest touch from a squid and be ready to strike. Despite their incredible sensitivity, the blanks in these rods offer a very progressive fast action that allows you to set the hooks incredibly quickly in a squid’s tentacles to minimise the risk of tearing. They also allow you to cast further than you might expect – a truly specialist collection of high quality rods.

Versatility is the name of the game with the Defiance SG2 Medium Game series. These medium power rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

Medium game rods designed for medium lures. Perfectly balanced for the optimal feel with fast yet forgiving actions to play fish safely without hook pulls or line breaks. Designed for soft lures, cranks, spinners, spinnerbaits, twitch baits and Carolina rigs.

The Catana Spinning rod series delivers exciting modern styling combined with reliable performance, making it the perfect choice for new lure anglers or those on a tight budget. Delivering technique-specific actions designed to increase performance and confidence, Catana Spinning rods are lightweight, responsive and remarkably affordable, proving that quality and performance doesn’t have to come with a premium price tag.

The Fox Rage Warrior ST Light Spin Combo is your all-in-one ready to fish setup, assembled by the Fox Rage team to get you on the water and catching fast. Rod, reel, braid, terminal tackle and a superb selection of lures - It's got everything you need to kick off your lure fishing journey, making it the perfect gift for any budding angler. Balanced, strong and seriously reliable, this combo is built to tackle perch, zander and other small predators with ease. Whether you're working a canal, river or lake, you'll have the tools to hook your first predator in no time. What's in the box:

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

30T Power Graphite construction

Okuma Epixor rods feature 30/36-Ton carbon, ultra-light, slim and balanced blanks and unique use of Bopp (Biaxially Oriented Polypropylene) blank protect film from damage, during use and transportation.

Jarvis Walker Mirage Spinning Rod, Jarvis Walker Mirage Spin Rods sit at the sweet spot of value and performance. Performance and bargain hunters will both be pleased. There is a Jarvis Walker Mirage Spin Rod for any angler, no matter their fishing game. The Jarvis Walker Mirage Spinning Rods are the industry standard for value to performance and continue that with the new year's model that only extends this well earned reputation.

Daiwa Ninja X Spin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered