Lures

Classic bass wedge lure with special UV Glow finish for maximum attraction.

Classic bass wedge lure with special UV Glow finish for maximum attraction.

Classic bass wedge lure with special UV Glow finish for maximum attraction.

Classic bass wedge lure with special UV Glow finish for maximum attraction.

Classic bass wedge lure with special UV Glow finish for maximum attraction.

Modelled on a Sandeel, the Launch is designed to be super aerodynamic to achieve maximum distance from the shore or the boat. Its asymmetric design produces an exaggerated wobble on the retrieve and a fluttering motion on the drop.

A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.

A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.

A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.

A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.

The Ima Hound Sonic 100F is a long casting minnow which digs in well in rough conditions.

The Ragot Yannlit is the classic Yann spoon but with indented sides laid with reflective tape and a dressed treble hook of Flash-a-Boo and glow-in-the-dark tubing. These lures are fantastic for casting for all predatory fish and brilliant for vertical fishing from the boat. Fish them like a slow jig.

The Ragot Yannlit is the classic Yann spoon but with indented sides laid with reflective tape and a dressed treble hook of Flash-a-Boo and glow-in-the-dark tubing. These lures are fantastic for casting for all predatory fish and brilliant for vertical fishing from the boat. Fish them like a slow jig.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

Many lures out there claim to be unique, but the all-new Grace Tail truly is one of a kind. A hybrid micro lure that brings the benefits of both a sinking pencil and a minnow to your fishing, the slim and alluring body and fixed weight ensure that it casts like a missile even on light gear and vibrates rapidly when sinking.

A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped for extreme distance casting, almost defying Gravity.

A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped for extreme distance casting, almost defying Gravity.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

A short but heavy surface fishing lure that has buoyancy to make it sit higher out of the water. This weight distribution allows it to be worked effectively in both calm and rougher water conditions, the weight gives the lure extra stability when worked in choppy water, maintaining its action no matter what the circumstances.