Lures

Lure fishing for Bass from the beach has never been so popular, so stock up with the best items for the job. We offer some of the best bass fishing lures in the UK including Abu, Berkley, Dexter, Duo International, Fiiish, IMA, Rapala, Savage Gear, Sidewinder, and Xorus . 

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Seadra Aqua-Bullet Bait Fish - Live Aji 20g

SABBLA20
Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.
£5.99

Seadra Aqua-Bullet Bait Fish - Pollack Fry 20g

SABBPF20
Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.
£5.99

Seadra Aqua-Drop Slowey Joey - 130g Blue Mackerel

LU-3889
Seadra Aqua-Drop Slowey Joey has been extensively trialled in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lures and Aqua-Drop Slowey Joey lures have accounted for hundreds of bass with many exceeding double figures in weight. The Slowey Joey features a real life 3D effect that looks irresistible in the water.
£11.49

Seadra Aqua-Drop Slowey Joey - 160g Blue Mackerel

LU-3888
Seadra Aqua-Drop Slowey Joey has been extensively trialled in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lures and Aqua-Drop Slowey Joey lures have accounted for hundreds of bass with many exceeding double figures in weight. The Slowey Joey features a real life 3D effect that looks irresistible in the water.
£11.95

IMA Chappy 80 - MC1

CP80-2862
Brought to you via the collaboration of Tacklewave and Marc Cowling the South Devon Bass Guide here is the Chappy 80 in Marc's very own design, here are his thoughts and an insight into this design.
£18.99

IMA Chappy 80 - Shimomi Sparkle

CP80-Y0246
The Chappy 100 has proven itself to be a reliable long casting lure with a very attractive fish enticing action...so here is the 80mm 12g version - all the same properties just smaller.
£19.99

IMA Chappy 80 - Ghost Minnow

CP80-Y0211
The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.
£19.99

IMA Chappy 80 - ST Ammo

CP80-Y0210
The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.
£19.99

i̇ma pugachev's cobra 90 - Pearl White

PG90-Y0232
IMA have given careful thought to the Cobras design to ensure that the lures zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachevs Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks.
£20.99

i̇ma pugachev's cobra 90 - ST Ammo

PG90-Y0231
IMA have given careful thought to the Cobras design to ensure that the lures zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachevs Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks.
£20.99

Major Craft Jigpara Micro Slim Jig - 7g Zebre Glow

JPMSL-7-007
A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away! Single treble on rear.
£6.99

Sakura Lisa Loca 95mm 40g - Joker Pink

SASLM500140-133
Lisa Loca Jig is a casting jig with an asymmetrical profile whose disorderly swimming is irresistible. Its size is similar the silhouette anchovies and fry briskly feed carnivorous throughout the summer season both in sea and fresh water.
£6.99

Savage Gear 3D Needle Jig 40g 150mm - Mac Ayu

73217
This slow jigging, flat-sided lure features a hydrodynamic head shape that helps to eliminate tension during jigging. This innovative design is combined with outstanding flashing on the flat areas that will stand out even in deep low light conditions. The lure is also equipped with a built-in rattle and real fish scale details – it’s designed to do an amazing job with minimum effort. The sinking action of the lure produces amazing spins, stops and sliding movements that will entice plenty of bites during the fall – perfect for the long fall slow style.
£9.99 £4.99

DRIFT LAUNCH JIG 30G - BLUE

LJ30BL
Modelled on a Sandeel, the Launch is designed to be super aerodynamic to achieve maximum distance from the shore or the boat. Its asymmetric design produces an exaggerated wobble on the retrieve and a fluttering motion on the drop.
£6.99

HTO Pathfinder 18g 90mm - Bloody Mackerel

HJPA1802
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
£3.99

HTO Pathfinder 18g 90mm - Bloody Pearl

HJPA1803
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
£3.99

HTO Pathfinder 18g 90mm - Midnight

HJPA1801
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
£3.99

HTO Pathfinder 18g 90mm - Sandeel

HJPA1804
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
£3.99

Ragot Yannlit - 50g

RG2496050
The Ragot Yannlit is the classic Yann spoon but with indented sides laid with reflective tape and a dressed treble hook of Flash-a-Boo and glow-in-the-dark tubing. These lures are fantastic for casting for all predatory fish and brilliant for vertical fishing from the boat. Fish them like a slow jig.
£4.50

Savage Gear Gravity Shallow 11.5cm 20g - LS Sardine

SVS78027
There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.
£17.99 £9.99

Savage Gear Gravity Shallow 11.5cm 20g - LS Yellow Orange Candy

SVS78032
There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.
£17.99 £9.99

Savage Gear Gravity Pencil - 5cm 8g Dark Magic

1612540
A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped for extreme distance casting, almost defying Gravity.
£9.99 £7.50

Savage Gear Gravity Pencil - 5cm 8g Sparky

1612542
A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped for extreme distance casting, almost defying Gravity.
£9.99 £7.50

Axia Climax 16.2g Clear Candy Black - 113mm

ACL1135
A short but heavy surface fishing lure that has buoyancy to make it sit higher out of the water. This weight distribution allows it to be worked effectively in both calm and rougher water conditions, the weight gives the lure extra stability when worked in choppy water, maintaining its action no matter what the circumstances.
£8.99 £6.99