Lures

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA". 

The Stealth Glide is the slowest sinking lure in the Samson range. Although the lure was designed for a generally slower retrieval speed, it works equally well with a fast retrieve, and can be worked across the surface, just below, or dropped down deeper.

Designed and tested in the UK by expert anglers, this lure is based on lifelike fish patterns found in nature. Making them irresistible to predatory fish. This casting jig has a neutral balance and works best when retrieved fast through water. It has a natural slow fall action if paused.

The Zilla Deep Crank is a deep running crankbait with a nervous rolling action that has been designed for both casting and trolling applications. When jerked/twitched it flashes side-to-side and has erratic movements. Use the Klip Lok® system to change the slow floating to sinking and fish it even deeper. Diving depth: 3 - 5+ meter.

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.

Based upon the Tai Rubber jigs used offshore, these new Nano Rubber Jigs feature a smooth water dynamic head shape with a soft rubber skirt with curly tail sections to add extra enticements. Typically used with 3 retrieval methods, a flat mid-water cast and retrieve, a sink & draw style and a vertical bottom bouncing. With typically Japanese sharp hooks they really offer fish no chance of escape.

Based upon the Tai Rubber jigs used offshore, these new Nano Rubber Jigs feature a smooth water dynamic head shape with a soft rubber skirt with curly tail sections to add extra enticements. Typically used with 3 retrieval methods, a flat mid-water cast and retrieve, a sink & draw style and a vertical bottom bouncing. With typically Japanese sharp hooks they really offer fish no chance of escape.

The 3D Slim Jig Minnow is a super-realistic sardine profile lure with a strong action and super casting ability – and it’s now available in new colours and a new size option to further enhance its reputation. The new colours include: Saddled Bream that will fool all Mediterranean predators obsessed with this prey fish, Last Flash and Glow Yellow that’s impossible to miss on low visibility days, and BG, which is the ideal choice when the sun is high and the sea is calm like a lake.

The Sandeel Pencil is supplied with the perfect saltwater sea bass hooks and practical treble hook protector.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures.