Lures

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action.

GRAVITY POPPER With rock-solid build quality, Thru Wire construction and an ultra-long casting design, the Gravity Popper is made to match the needs of monster saltwater fishing.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA". 

The Megabass Zonk 120 SW is a slow sinking lure which works down to around 5′ to 7′. It is a great lure to use in deeper water if bass are hunting below the surface. It also works well in shallower sandy areas when the fish are near the bottom and you want a lure to get down to them.

The Megabass Zonk 120 SW is a slow sinking lure which works down to around 5′ to 7′. It is a great lure to use in deeper water if bass are hunting below the surface. It also works well in shallower sandy areas when the fish are near the bottom and you want a lure to get down to them.

The Megabass Zonk 120 SW is a slow sinking lure which works down to around 5′ to 7′. It is a great lure to use in deeper water if bass are hunting below the surface. It also works well in shallower sandy areas when the fish are near the bottom and you want a lure to get down to them.