Lures

The Ultimate Eel Evo is an evolution of the Ultimate Eel, designed primarily for freshwater fishing. In addition to the choice of colors, this version has a straight cut back and lure holding lugs on the hook shank.

Fiiish Black Minnow 120 Candy Green, Orange Fluo, Sunrise 25g Maxi Combo Comes with Three Complete Lures x1 Candy Green x1 Orange Fluo x1Sunrise

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

Fiiish Black Minnow 120 Kaki, Clear Brown, Mojito 25g Maxi Combo Comes with Three Complete Lures X1 Kaki x1 Clear Brown x1 Mojito

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

Fiiish Black Minnow 140 Electric Blue 40g Off Shore Comes With One Complete Lure And One Spare Body

Fiiish Black Minnow 140 Orange F. Glow 60g Comes With One Complete Lure And One Spare Body

Fiiish Black Minnow 160 Off Shore - Blue 60g Comes With One Complete Lure And One Spare Body

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm.

Fiiish Black Minnow 160 White Phospho 60g Comes With One Complete Lure And One Spare Body

The Fiiish Crazy Sand Eel 100 Combo in Green. This pack features 2 soft plastic lure bodies + 5g Shore Head. 10cm Long. Work it fast and use it to really search areas and water columns. We love the soft plastic Fiiish Crazy Sandeel, but you need to wake this lure up - rip it! There’s a speed where this lure suddenly comes to life, and you will feel it on your rod tip. Swim it slowly and the Crazy Sandeel isn’t doing much, but now increase the speed and literally rip it through the water and we defy you to find a better looking sandeel imitation. Jaw-dropping, make no mistake, and it’s so easy to fish with, whatever the size you need to use for your fishing. We feel that we’re almost “setting” the lure on the rip, and when you then need to let the lure drop and wind back to it, hold on, because this is when you are most likely to get nailed - on the drop. Bass to tuna, pollack to striped bass, “Le Crazy” as they call it in France is a wonderfully versatile and deadly lure.

150mm - 20gm The Fiiish Crazy sandeel is an amazing weighted sandeel imitation with a subtle lifelike action which is guaranteed to get the attention of all predatory fish. The supple tail has a natural feel to encourage fish to take with confidence and the built in rattle adds to the Crazy Sandeels attractiveness. It is a very versatile lure which can be cast from the shore, jigged from a boat or even fished on a traditional 'flying collar' style of rig. Each pack contains one complete lure and a spare tail Colour - Vert Nacre (natural green)

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The iBORN 98 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 98 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

The Tide Minnow 90S is the perfect small hard lure for when the fish are hitting smaller baits. Don't be put off by the 15g weight, this little lure absolutely flies out and has an amazing swimming action. Although it is a sinking lure, which allows you to let the lure sink if you desire, it will run fairly shallow at about 4ft if the tip of your rod is close to the water. Absolutely deadly for UK bass and I have used these small lures when away on tropical holidays catching snook, bara, jacks and bonito.

The Tide Minnow 90S is the perfect small hard lure for when the fish are hitting smaller baits. Don't be put off by the 15g weight, this little lure absolutely flies out and has an amazing swimming action. Although it is a sinking lure, which allows you to let the lure sink if you desire, it will run fairly shallow at about 4ft if the tip of your rod is close to the water. Absolutely deadly for UK bass and I have used these small lures when away on tropical holidays catching snook, bara, jacks and bonito.