Lures

Lure fishing for Bass from the beach has never been so popular, so stock up with the best items for the job. We offer some of the best bass fishing lures in the UK including Abu, Berkley, Dexter, Duo International, Fiiish, IMA, Rapala, Savage Gear, Sidewinder, and Xorus . 

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Seadra Aqua-Bullet Bait Fish - Live Aji 20g

SABBLA20
Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.
£5.99

Seadra Aqua-Bullet Bait Fish - Live Aji 40g

SABBLA40
Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.
£6.99

Seadra Aqua-Bullet Bait Fish - Pollack Fry 20g

SABBPF20
Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.
£5.99

Seadra Aqua-Bullet Bait Fish - Pollack Fry 40g

SABBPF40
Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.
£6.99

Seadra Aqua-Drop Slowey Joey - 130g Blue Mackerel

LU-3889
Seadra Aqua-Drop Slowey Joey has been extensively trialled in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lures and Aqua-Drop Slowey Joey lures have accounted for hundreds of bass with many exceeding double figures in weight. The Slowey Joey features a real life 3D effect that looks irresistible in the water.
£11.49

Seadra Aqua-Drop Slowey Joey - 130g Green Mackerel

LU-3885
Seadra Aqua-Drop Slowey Joey has been extensively trialled in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lures and Aqua-Drop Slowey Joey lures have accounted for hundreds of bass with many exceeding double figures in weight. The Slowey Joey features a real life 3D effect that looks irresistible in the water.
£11.49

Seadra Aqua-Drop Slowey Joey - 160g Blue Mackerel

LU-3888
Seadra Aqua-Drop Slowey Joey has been extensively trialled in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lures and Aqua-Drop Slowey Joey lures have accounted for hundreds of bass with many exceeding double figures in weight. The Slowey Joey features a real life 3D effect that looks irresistible in the water.
£11.95

Seadra Aqua-Drop Slowey Joey - 160g Green Mackerel

LU-3884
Seadra Aqua-Drop Slowey Joey has been extensively trialled in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lures and Aqua-Drop Slowey Joey lures have accounted for hundreds of bass with many exceeding double figures in weight. The Slowey Joey features a real life 3D effect that looks irresistible in the water.
£12.95

IMA Chappy 100 - MC1

CP100-Z2863
The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures. 
£20.99

IMA Chappy 100 - Shimomi Sparkle

CP100-Y0247
The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures. In use it has proved to cast extremely well and very to get a good action with, resulting in tight twisting turns, making a good account of itself on the water with its splashes and loud rattling, most importantly attracting many fish to hit it for me and many of our customers.
£20.99

IMA Chappy 80 - MC1

CP80-2862
Brought to you via the collaboration of Tacklewave and Marc Cowling the South Devon Bass Guide here is the Chappy 80 in Marc's very own design, here are his thoughts and an insight into this design.
£18.99

IMA Chappy 80 - Shimomi Sparkle

CP80-Y0246
The Chappy 100 has proven itself to be a reliable long casting lure with a very attractive fish enticing action...so here is the 80mm 12g version - all the same properties just smaller.
£19.99

IMA Chappy 80 - Ghost Minnow

CP80-Y0211
The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.
£19.99

IMA Chappy 80 - Pearl White

CP80-Y0209
The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.
£18.99

IMA Hound 125F Glide - AYU

HDG-Y0252
The IMA Hound Glide 125F is a floating lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm. Highly rated for its casting ability into windy conditions, the Hound Glide is well known holding a good position in rougher water.
£20.99

Major Craft Jigpara Micro Slim Jig - 7g Zebre Glow

JPMSL-7-007
A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away! Single treble on rear.
£6.99

Sakura Lisa Loca 95mm 40g - Joker Pink

SASLM500140-133
Lisa Loca Jig is a casting jig with an asymmetrical profile whose disorderly swimming is irresistible. Its size is similar the silhouette anchovies and fry briskly feed carnivorous throughout the summer season both in sea and fresh water.
£6.99

Sakura Loujig ZN 57mm 15g - Flash Sardine

SASLN501615-173
The Loujig is a casting jig designed for fishing both from the shore and from a boat. Very versatile on Sakura's coasts, the Loujig is extremely compact and perfectly imitates the small fish that all marine predators like to gorge on.
£5.99

Sakura Loujig ZN 68mm 25g - Kibinago

SASLN501625-171
The Loujig is a casting jig designed for fishing both from the shore and from a boat. Very versatile on Sakura's coasts, the Loujig is extremely compact and perfectly imitates the small fish that all marine predators like to gorge on.
£6.25

Savage Gear 3D Needle Jig 40g 150mm - Mac Ayu

73217
This slow jigging, flat-sided lure features a hydrodynamic head shape that helps to eliminate tension during jigging. This innovative design is combined with outstanding flashing on the flat areas that will stand out even in deep low light conditions. The lure is also equipped with a built-in rattle and real fish scale details – it’s designed to do an amazing job with minimum effort. The sinking action of the lure produces amazing spins, stops and sliding movements that will entice plenty of bites during the fall – perfect for the long fall slow style.
£9.99 £4.99

Savage Gear Gravity Shallow - Mackerel Ayu 10cm 14g

78019
There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.
£13.45 £10.99

Savage Gear Gravity Shallow - Mullet 10cm 14g

78022
There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.
£15.99 £11.49

Axia Glow Wedge 10g - Glow Candy

AMGW10G
Classic bass wedge lure with special UV Glow finish for maximum attraction.
£1.99

Axia Glow Wedge 10g - Orange Glow

AMGW10O
Classic bass wedge lure with special UV Glow finish for maximum attraction.
£1.99