Lures

Lure fishing for Bass from the beach has never been so popular, so stock up with the best items for the job. We offer some of the best bass fishing lures in the UK including Abu, Berkley, Dexter, Duo International, Fiiish, IMA, Rapala, Savage Gear, Sidewinder, and Xorus . 

View as Grid List
Sort by
Display per page

Wild Seas Fish Nugz Slayer Jig Filthy Mack - 80g

FNSFM80
Super Effective Slow Pitch Jig with Real Mackerel & Sardine Designs A slow jig designed exclusively by the Wild Seas team! The Slayer Jig is the result of many years of fishing with slow jigs and our pursuit to design a highly effective and super versatile jig for both UK waters and overseas. The Slayer can be fished using slow pitch or speed jigging techniques making this the ultimate hybrid jig for your tackle box! 
£7.99

Wild Seas Fish Nugz Slayer Jig Neon Nightmare (Glow) - 100g

FNSNN100
Neon Nightmare - Glowing Jig For Deep Waters Featuring a purple to pink shimmering holographic side with an incredible glowing Mackerel pattern. Charge the jig up under strong light and watch it glow! Combined with the strong glow back, Neon Nightmare is designed to stand out in deep, dark or murky waters.
£8.99

Wild Seas Fish Nugz Slayer Jig Neon Nightmare (Glow) - 120g

FNSNN120
Neon Nightmare - Glowing Jig For Deep Waters Featuring a purple to pink shimmering holographic side with an incredible glowing Mackerel pattern. Charge the jig up under strong light and watch it glow! Combined with the strong glow back, Neon Nightmare is designed to stand out in deep, dark or murky waters.
£9.99

Wild Seas Fish Nugz Slayer Jig Neon Nightmare (Glow) - 150g

FNSNN150
Neon Nightmare - Glowing Jig For Deep Waters Featuring a purple to pink shimmering holographic side with an incredible glowing Mackerel pattern. Charge the jig up under strong light and watch it glow! Combined with the strong glow back, Neon Nightmare is designed to stand out in deep, dark or murky waters.
£11.49

Wild Seas Fish Nugz Slayer Jig Neon Nightmare (Glow) - 200g

FNSNN200
Neon Nightmare - Glowing Jig For Deep Waters Featuring a purple to pink shimmering holographic side with an incredible glowing Mackerel pattern. Charge the jig up under strong light and watch it glow! Combined with the strong glow back, Neon Nightmare is designed to stand out in deep, dark or murky waters.
£12.49

Wild Seas Fish Nugz Slayer Jig Neon Nightmare (Glow) - 60g

FNSNN60
Neon Nightmare - Glowing Jig For Deep Waters Featuring a purple to pink shimmering holographic side with an incredible glowing Mackerel pattern. Charge the jig up under strong light and watch it glow! Combined with the strong glow back, Neon Nightmare is designed to stand out in deep, dark or murky waters.
£6.99

Wild Seas Fish Nugz Slayer Jig Neon Nightmare (Glow) - 80g

FNSNN80
Neon Nightmare - Glowing Jig For Deep Waters Featuring a purple to pink shimmering holographic side with an incredible glowing Mackerel pattern. Charge the jig up under strong light and watch it glow! Combined with the strong glow back, Neon Nightmare is designed to stand out in deep, dark or murky waters.
£7.99

Wild Seas Fish Nugz Slayer Jig Sardine Shimmer (Glow) - 120g

FNSSS120
Super Effective Slow Pitch Jig with Real Mackerel & Sardine Designs A slow jig designed exclusively by the Wild Seas team! The Slayer Jig is the result of many years of fishing with slow jigs and our pursuit to design a highly effective and super versatile jig for both UK waters and overseas. The Slayer can be fished using slow pitch or speed jigging techniques making this the ultimate hybrid jig for your tackle box! 
£9.99

Wild Seas Fish Nugz Slayer Jig Sardine Shimmer (Glow) - 80g

FNSSS80
Super Effective Slow Pitch Jig with Real Mackerel & Sardine Designs A slow jig designed exclusively by the Wild Seas team! The Slayer Jig is the result of many years of fishing with slow jigs and our pursuit to design a highly effective and super versatile jig for both UK waters and overseas. The Slayer can be fished using slow pitch or speed jigging techniques making this the ultimate hybrid jig for your tackle box! 
£7.99

Axia Mullet Rig - Size 3

ARMSP3
For years, baited spinners have been a tried and tested tactic for mullet anglers. Our AXIA Mullet Rigs take that concept to another level. An AXIA Flare spinner is at its heart, which draws in inquisitive mullet.
£3.99

Kamikaze 125 | 125mm 18g - Fish Scale Flashing Plate

HHKA12507
Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written all over it. The Kamikaze is tail weighted, this makes the lure aerodynamic and stable in the air, allowing it to cast like an arrow, to reach extreme distances. When static, the lure sits tail down in the water, waiting for any predator that strikes.
£12.99

Kamikaze 125 | 125mm 18g - White

HHKA12505
Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written all over it. The Kamikaze is tail weighted, this makes the lure aerodynamic and stable in the air, allowing it to cast like an arrow, to reach extreme distances. When static, the lure sits tail down in the water, waiting for any predator that strikes.
£12.99

Westin Fixed Sbass 18g 11cm - Bright White Scales

S090-1094-084
Westin Sandy Fixed SBass – The Ultimate Sea Bass & Sea Trout Magnet Designed for the demanding environments of white-water surf, rocky reefs, and estuaries, the Westin Sandy Fixed SBass is a precision-engineered lure that sea bass and sea trout simply can’t ignore. Whether you’re fishing in daylight or darkness, this lure’s proven colour patterns are tailored to match every condition and habitat these elusive predators haunt.
£9.99

Westin Fixed Sbass 18g 11cm - Real Sandeel Scales

S090-1101-084
Westin Sandy Fixed SBass – The Ultimate Sea Bass & Sea Trout Magnet Designed for the demanding environments of white-water surf, rocky reefs, and estuaries, the Westin Sandy Fixed SBass is a precision-engineered lure that sea bass and sea trout simply can’t ignore. Whether you’re fishing in daylight or darkness, this lure’s proven colour patterns are tailored to match every condition and habitat these elusive predators haunt.
£9.99

Westin Fixed Sbass 18g 11cm - Silver Ghost Scales

S090-1100-084
Westin Sandy Fixed SBass – The Ultimate Sea Bass & Sea Trout Magnet Designed for the demanding environments of white-water surf, rocky reefs, and estuaries, the Westin Sandy Fixed SBass is a precision-engineered lure that sea bass and sea trout simply can’t ignore. Whether you’re fishing in daylight or darkness, this lure’s proven colour patterns are tailored to match every condition and habitat these elusive predators haunt.
£9.99

Xorus Asturie 130 - Mat White

ASTURIE130MATWHITE
The Xorus Asturie is a hybrid type lure it can be worked as a surface lure and on the retrieve it will also dive under the surface to a foot or two deep.
£23.99

Xorus Patchinko II 140mm - 500G

PATCH140500G
The Xorus Patchinko II is a long casting surface lure which has a well-deserved reputation of being one of the all-time top bass lures. It is a ‘must have’ lure for any keen bass angler and the Patchinko will often catch when other surface lures are failing to result in hook ups. The Xorus Patchinko II is tail weighted which allows you to make long accurate casts and distances of 60m+ are possible given balanced tackle and favourable conditions. This means that you can cover more water and reach the fish when they are slightly further from the shore. The body weighting, angled face and loop position means that the Xorus Patchinko II almost works itself with a steady retrieve but its effectiveness can be increased by adopting a ‘walk the dog’ action with the rod tip.
£24.99

Xorus Z Claw Evo - Belone

ZCLAWEVOBELONE
The legendary Z-CLAW is a world-renowned surface lure. Its aerodynamic profile and perfect balance allow long casts even in headwinds, which is a real asset for covering ground and reaching unexplored areas in both sea and freshwater. The Z-CLAW is a topwater lure that's easy to work in both calm and rough weather. When reeled in ‘Walking the dog’, the Z-CLAW will bring fish to the surface and when reeled in low, it will dive slightly, triggering the most difficult fish in its wake. Beware of the brutal attacks from predators who often want to get to the last few metres of the retrieve! In this Evo version, the Z-CLAW is fitted with bismuth balls and is rigged with ultra-sharp Decoy YS-21 n°4 hooks.
£22.99

Xorus Z Claw Evo - Dark Mackerel

ZCLAWEVODARKMACK
The legendary Z-CLAW is a world-renowned surface lure. Its aerodynamic profile and perfect balance allow long casts even in headwinds, which is a real asset for covering ground and reaching unexplored areas in both sea and freshwater. The Z-CLAW is a topwater lure that's easy to work in both calm and rough weather. When reeled in ‘Walking the dog’, the Z-CLAW will bring fish to the surface and when reeled in low, it will dive slightly, triggering the most difficult fish in its wake. Beware of the brutal attacks from predators who often want to get to the last few metres of the retrieve! In this Evo version, the Z-CLAW is fitted with bismuth balls and is rigged with ultra-sharp Decoy YS-21 n°4 hooks.
£22.99

Xorus Z Claw Evo - Ghost Lancon

ZCLAWEVOGHOSTLAN
The legendary Z-CLAW is a world-renowned surface lure. Its aerodynamic profile and perfect balance allow long casts even in headwinds, which is a real asset for covering ground and reaching unexplored areas in both sea and freshwater. The Z-CLAW is a topwater lure that's easy to work in both calm and rough weather. When reeled in ‘Walking the dog’, the Z-CLAW will bring fish to the surface and when reeled in low, it will dive slightly, triggering the most difficult fish in its wake. Beware of the brutal attacks from predators who often want to get to the last few metres of the retrieve! In this Evo version, the Z-CLAW is fitted with bismuth balls and is rigged with ultra-sharp Decoy YS-21 n°4 hooks.
£22.99

Savage Gear Slow Seeker 10G - Zebra Glow

1632054
The Slow Seeker is one of the slowest sinking jigs available, designed to start sinking like a falling leaf the moment it touches the water. This unique action provides ample time for nearby predators to strike, making it particularly effective at triggering bites from both lazy fish and those in stressed areas. Ideal for beach fishing along the Atlantic coast, the Slow Seeker shines when seabass feed on the surface or at the edge of your casting range, allowing them plenty of time to strike, even in waters as shallow as 2 meters.
£5.99 £5.75

Savage Gear Slow Seeker 20G - White Flash

1632065
The Slow Seeker is one of the slowest sinking jigs available, designed to start sinking like a falling leaf the moment it touches the water. This unique action provides ample time for nearby predators to strike, making it particularly effective at triggering bites from both lazy fish and those in stressed areas. Ideal for beach fishing along the Atlantic coast, the Slow Seeker shines when seabass feed on the surface or at the edge of your casting range, allowing them plenty of time to strike, even in waters as shallow as 2 meters.
£6.49 £5.99

Savage Gear Slow Seeker 60G - Zebra Glow

1632078
The Slow Seeker is one of the slowest sinking jigs available, designed to start sinking like a falling leaf the moment it touches the water. This unique action provides ample time for nearby predators to strike, making it particularly effective at triggering bites from both lazy fish and those in stressed areas. Ideal for beach fishing along the Atlantic coast, the Slow Seeker shines when seabass feed on the surface or at the edge of your casting range, allowing them plenty of time to strike, even in waters as shallow as 2 meters.
£8.49 £7.49

Fiiish The Glue

GAM1352
The Glue' has been formulated by Fiiish for use with their fantastic lures. You can use 'The Glue' to secure the soft body of a black minnow to the head to ensure that your lure works with the best action possible. It also enables you to repair any slightly tears which may occur after repeated catches. 10gm per bottle
£9.99 £8.99