Lures

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" This jig will offer a slower more leaf like fall but still retains a good casting ability as the bulk of the weight is set just to the rear of centre. Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away!

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" It goes without saying that the casting distance of this jig will be its greatest weapon. A compact silhouette with low air resistance gives you overwhelming distance. In addition the balance/action of the jig is set just right, to trigger takes from hungry fish. Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away!

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" It goes without saying that the casting distance of this jig will be its greatest weapon. A compact silhouette with low air resistance gives you overwhelming distance. In addition the balance/action of the jig is set just right, to trigger takes from hungry fish. Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away!

The Ragot Miralite is a classic bar spoon which combines long casting with loads of flash to make it a deadly bass lure. The curved shape gives it an attractive wobbling action and the holographic tape is on both sides to give plenty of flash. It can be fished with a straight retrieve or sink and draw and the Mitralite is very effective when fish are smashing shoals of baitfish. The compact shape allows you to blast the lure to the feeding zone and then quickly work it back through the frenzy. Takes are often savage but the HD saltwater treble gives you a good hook hold.

The Ragot Miralite is a classic bar spoon which combines long casting with loads of flash to make it a deadly bass lure. The curved shape gives it an attractive wobbling action and the holographic tape is on both sides to give plenty of flash. It can be fished with a straight retrieve or sink and draw and the Mitralite is very effective when fish are smashing shoals of baitfish. The compact shape allows you to blast the lure to the feeding zone and then quickly work it back through the frenzy. Takes are often savage but the HD saltwater treble gives you a good hook hold.

The Ragot Miralite is a classic bar spoon which combines long casting with loads of flash to make it a deadly bass lure. The curved shape gives it an attractive wobbling action and the holographic tape is on both sides to give plenty of flash. It can be fished with a straight retrieve or sink and draw and the Mitralite is very effective when fish are smashing shoals of baitfish. The compact shape allows you to blast the lure to the feeding zone and then quickly work it back through the frenzy. Takes are often savage but the HD saltwater treble gives you a good hook hold.

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.