Lures

The Alive Minnow is a 10.5cm suspending bait fish imitator that has an exaggerated wobble when retrieved. These little lures swim beautifully and will entice hits when other lures are just getting follows.

The FSK will swim magically while sinking without reeling. This gives you something totally new and unique, as you can use the Magic Swimmer FSK with a regular, steady reeling and it'll swim amazingly lifelike but you can also stop reeling to let it wriggle and undulate beautifully on the fall!

The FSK will swim magically while sinking without reeling. This gives you something totally new and unique, as you can use the Magic Swimmer FSK with a regular, steady reeling and it'll swim amazingly lifelike but you can also stop reeling to let it wriggle and undulate beautifully on the fall!

Big poppin’. Big splashin’. Big smashin’. The X-Rap Pop brings X-Rap Attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug and the X-Pop comes to life.

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Minnow into pockets where big fish love to ambush their prey.

Length 13cm Weight 29gm The MaxRap Walk'n Roll 13 is a heavy duty surface lure designed for casting and fishing in the tough conditions which often tempt bass to feed. The lure is weighted for maximum casting distance and this helps it to cut through head winds allowing you to hit the feeding zone. The weighting also balances the lure nicely on the retrieve allowing you to effectively work through choppy seas. The lure offers a number of retrieve options with a steady retrieve inducing a side to side roll and causing the slightly cupped face to kick up a spit of water each time it digs into the surface. A more interactive twitch and pause retrieve can give you either some great walk the dog action or a more subtle action if you add longer pauses. If the fish are being really aggressive then a fast crank will make it skit across the surface leading to some heart stopping chases and hard smash takes. The Walk'n Roll is a well finished lure with a tough plastic construction, built in head rattle and two VMC 7554 2X Ti coated trebles with matching split rings.

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about any freshwater fish and many species of saltwater fish.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

The Jigpara Jet is an ultra-long casting jig making them the go to lure when the fish are striking small bait fish but you need a long casting lure to reach them. The tail weighted design allows the lure to cast arrow straight and helps to reduce distance sapping spinning during the cast. The lure works in a tantalising manner encouraging the fish to strike once you have reached them. The slim profile makes an ideal sandeel and white bait imitation. Supplied with both a front assist hook and rear treble. You can fish the lure as it is or remove one or other hook to give you your preferred single hook presentation

The Jigpara Jet is an ultra-long casting jig making them the go to lure when the fish are striking small bait fish but you need a long casting lure to reach them. The tail weighted design allows the lure to cast arrow straight and helps to reduce distance sapping spinning during the cast. The lure works in a tantalising manner encouraging the fish to strike once you have reached them. The slim profile makes an ideal sandeel and white bait imitation. Supplied with both a front assist hook and rear treble. You can fish the lure as it is or remove one or other hook to give you your preferred single hook presentation

The Jigpara Jet is an ultra-long casting jig making them the go to lure when the fish are striking small bait fish but you need a long casting lure to reach them. The tail weighted design allows the lure to cast arrow straight and helps to reduce distance sapping spinning during the cast. The lure works in a tantalising manner encouraging the fish to strike once you have reached them. The slim profile makes an ideal sandeel and white bait imitation. Supplied with both a front assist hook and rear treble. You can fish the lure as it is or remove one or other hook to give you your preferred single hook presentation

The Jigpara Jet is an ultra-long casting jig making them the go to lure when the fish are striking small bait fish but you need a long casting lure to reach them. The tail weighted design allows the lure to cast arrow straight and helps to reduce distance sapping spinning during the cast. The lure works in a tantalising manner encouraging the fish to strike once you have reached them. The slim profile makes an ideal sandeel and white bait imitation. Supplied with both a front assist hook and rear treble. You can fish the lure as it is or remove one or other hook to give you your preferred single hook presentation

The Jigpara Jet is an ultra-long casting jig making them the go to lure when the fish are striking small bait fish but you need a long casting lure to reach them. The tail weighted design allows the lure to cast arrow straight and helps to reduce distance sapping spinning during the cast. The lure works in a tantalising manner encouraging the fish to strike once you have reached them. The slim profile makes an ideal sandeel and white bait imitation. Supplied with both a front assist hook and rear treble. You can fish the lure as it is or remove one or other hook to give you your preferred single hook presentation

The Jigpara Jet is an ultra-long casting jig making them the go to lure when the fish are striking small bait fish but you need a long casting lure to reach them. The tail weighted design allows the lure to cast arrow straight and helps to reduce distance sapping spinning during the cast. The lure works in a tantalising manner encouraging the fish to strike once you have reached them. The slim profile makes an ideal sandeel and white bait imitation. Supplied with both a front assist hook and rear treble. You can fish the lure as it is or remove one or other hook to give you your preferred single hook presentation

One of the many qualities of Samson lures is the craftmanship that goes into making each one! All lures are handmade to perfection, wired through, weighted for casting maximum distance, and lathe turned for anti tumble, whilst maintaining a realistic action vital in enticing fish to strike. Samson lures are best deployed for surface action but can also be fished deep when conditions suit.

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours