Lures

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

IMA Sasuke continues to prove itself as one one the best bass lures ever. The 98 smaller than most Sasukes sold in the UK but bass love it. Fishes between 60cm - 80cm

IMA have developed the Jetty 135 as a high appealing minnow to be used when large baitfish are present and active. It is equipped with the 'MRD' weight transfer system and this combined with a low centre of gravity gives extreme casting distance potential, On the retrieve the Jetty 135 has flashy wobble n roll action and it can perform at high speeds allowing you induce chasing fish to strike. It will sink on the hang allowing you to cover a range of depths as you try to locate the best area to fish and is perfect for covering a lot of water. These characteristics combined with the fact that the Jetty 135 has multiple action capabilities have the IMA field testers stating the Jetty 135S will become the go-to lure for 'surf fishing'..

Starting point of the slim minnow The Tide-Minnow slim 120 has broken the conceptual barrier of the ordinary slim minnows. It not only has a high swimming response in strong currents in estuaries and in strong waves, but also has outstanding casting capabilities which are useful in the surf game. By giving the lure a deep, yet slim and flat body in addition to its thin lip, it stages a very tight rolling action. This gets even inactive fish to bite! Its flight, action, and silhouette have certainly accelerated the popularity of slim lures in the seabass game.

The Tide Minnow 90S is the perfect small hard lure for when the fish are hitting smaller baits. Don't be put off by the 15g weight, this little lure absolutely flies out and has an amazing swimming action. Although it is a sinking lure, which allows you to let the lure sink if you desire, it will run fairly shallow at about 4ft if the tip of your rod is close to the water. Absolutely deadly for UK bass and I have used these small lures when away on tropical holidays catching snook, bara, jacks and bonito.

Starting point of the slim minnow The Tide-Minnow slim 120 has broken the conceptual barrier of the ordinary slim minnows. It not only has a high swimming response in strong currents in estuaries and in strong waves, but also has outstanding casting capabilities which are useful in the surf game. By giving the lure a deep, yet slim and flat body in addition to its thin lip, it stages a very tight rolling action. This gets even inactive fish to bite! Its flight, action, and silhouette have certainly accelerated the popularity of slim lures in the seabass game.

A short but heavy surface fishing lure that has buoyancy to make it sit higher out of the water. This weight distribution allows it to be worked effectively in both calm and rougher water conditions, the weight gives the lure extra stability when worked in choppy water, maintaining its action no matter what the conditions. The action resembles a zig zag across the surface of the water, ideal for fishing with a walk the dog method, it will snake and punch its way across stirred up, confused water with ease. The head of the lure features a sealed rattle chamber which contains plastic beads that give off a low pitch rattle, just enough to signal its presence to any predatory fish as it navigates the surface. Features strong split rings and ultra-sharp saltwater resistant trebles.

A surface lure that is excellent when fishing in calm conditions. The Glide has a slim profile that mimics small prey fish and a more compact, aerodynamic unit for casting long distances. Unlike most surface lures, it is fitted with a ball weight transfer system that rushes small ball bearings through the lure body to help with casting performance. These ball bearings also produce a slight rattle when the lure is worked for added interest to predatory fish. The lure is perfect for walking the dog, it forms a zig zag pattern without causing too much surface commotion, ideal for when fishing in calm conditions and in shallow water. Features strong split rings and ultra-sharp saltwater resistant trebles.

A surface lure that is excellent when fishing in calm conditions. The Glide has a slim profile that mimics small prey fish and a more compact, aerodynamic unit for casting long distances. Unlike most surface lures, it is fitted with a ball weight transfer system that rushes small ball bearings through the lure body to help with casting performance. These ball bearings also produce a slight rattle when the lure is worked for added interest to predatory fish. The lure is perfect for walking the dog, it forms a zig zag pattern without causing too much surface commotion, ideal for when fishing in calm conditions and in shallow water. Features strong split rings and ultra-sharp saltwater resistant trebles.

A surface lure that is excellent when fishing in calm conditions. The Glide has a slim profile that mimics small prey fish and a more compact, aerodynamic unit for casting long distances. Unlike most surface lures, it is fitted with a ball weight transfer system that rushes small ball bearings through the lure body to help with casting performance. These ball bearings also produce a slight rattle when the lure is worked for added interest to predatory fish. The lure is perfect for walking the dog, it forms a zig zag pattern without causing too much surface commotion, ideal for when fishing in calm conditions and in shallow water. Features strong split rings and ultra-sharp saltwater resistant trebles.

155mm - 17gm The Sandeel Surf Walker is based on a 3D Scan of a real Sandeel to give it the most natural look possible. The long slender body is made from tough ABS and has the most incredible side-to-side action on the twitch and a slim S-curve action on straight retrieve. The lure has a horizontal balance, slightly keeping the head up on the spin stop - creating the perfect wounded baitfish profile. The long cast design is silent - the perfect top water lure for more wary fish.

Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most incredible side-to-side action on the twitch and a slim S-curve action on straight retrieve. The Floating version has a horizontal balance. slightly keeping the head up on the spin stop – creating the perfect wounded baitfish profile. The long cast design is silent – the perfect top water lure for more wary predator fish The sinking version is made for Long distance casting in the surf and rougher conditions and has a noisy rattle in the back chamber – it will come straight to the surface on retrieve and walk easily from side to side with great flash and splash – and noisy clicking sound.

The Savage Gear Sandeel Jerk Minnow is based on the perfect 3D Scan of a real Sandeel. The Savage Gear Sandeel Jerk Minnow has a long slender Strong Hard ABS body has the most amazing jerk and twitch action driving the predator fish crazy! The suspending lure have great casting distance with the built-in magnetic silent long cast system. The Savage Gear Sandeel Jerk Minnow has 3 ultra-sharp treble hooks ensure great hook up rate! The super realistic details combined with great action and casting distance make the SJM a fantastic addition to the Savage Gear arsenal.

Based on the scan of a real Mackerel – with superb detail and a very realistic profile. The lure is built very though with reinforced inside structure and thru going welded stainless steel wire, to withstand brutal predator fish! The lure cast far and will swim with a nervous very realistic action even at fast speed – can also be jerked and pulled for great gliding and unpredictable movement pattern! Inside Flash Paper and PHP colors with incredible details makes the Mack Stick a very unique lure, that can be used for many species – like Tuna, GT, Snapper, Blue fish – you name it!

Perfectly made replica from a small herring, imitating a wide variety of prey fish both salt and freshwater. The Horny Herring swims and dances enticingly with a great flash on the twitch and have a great shimmer on the spin stop.VMS (Vivid Movement System). The Lure runs high in the water and can be fished over shallow water. Great casting distance with a combination of steel and tungsten balls. Great lure for Sea Trout, Seabass, bass, perch, asp, pike – you name it!

Based on a 3D Scan of a Real Sandeel. Swims with a seducing slim S-curve, head slight up. On the stop, the lure flutters and rolls backwards – triggering hard strikes. The lure has a built-in rattle chamber, that sends out a loud clicking sound, when twitched. Extreme long cast design for amazing coverage. Supplied with both a single and a treble hook, with the option to add the treble hook to the belly as well.

Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley topwater lure. With a loud rattling chamber, spitting cup, and long-distance casting ability – the Berkley Cane Walker is sure to get their attention. Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters.

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.##Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.##Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for a popping and walking action.##Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for a popping and walking action.

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.##Justin Lucas Pro Tip: An ideal lure for all top water scenarios. Twitch your rod tip on semi-slack line to walk the dog. Fish the J-Walker around shallow cover, submerged grass, or across deep water points.

The world-famous Dexter Wedge is one of the most versatile fishing lures on the market. An exceptionally strong, long casting lure with an irresistible wobbling action given by its unique shape and design. The wedge was designed as a casting lure for use in either salt or fresh water conditions and is highly attractive to many species of all sizes.

This new popper designed by Nomura technicians is a kind of special as its inner construction is “metal through wire”: it means that treble hooks are connected with an inner wire that grants a much stronger construction. Its sizes and specifications allow to catch big fishes like tuna or pelagics. Armed with VMC permasteel saltwater resistant hooks. 3D eyes.

This new popper designed by Nomura technicians is a kind of special as its inner construction is “metal through wire”: it means that treble hooks are connected with an inner wire that grants a much stronger construction. Its sizes and specifications allow to catch big fishes like tuna or pelagics. Armed with VMC permasteel saltwater resistant hooks. 3D eyes.

Nomura Konan 110F Floating Plug Neither a stick bait nor minnow this lure imitates the movements of the small fishes darting frantically beneath the surface. If slowly retrieved pointing the rod at the top it may look like a popper and ensures even the most apathetic predators attack. Two ultra strong treble hooks with anti-saltwater treatment complete the work. Real saltwater fish patterns of this lure make it almost identical to real living fish.