Lures

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

Savage Gear Salt Sandeel Pencil Savage Gear Sandeel Pencil 150 is based on a 3D Scan of a Real Sandeel. This ensures the lure has a natural look and this coupled with the seductive head slightly up slim S-curve wiggle makes for a killer lure. The lure sinks slowly but runs level on the retrieve allowing you to search out the feeding fish. A steady retrieve works well and if you add a pause to your retrieve the lure flutters and rolls backwards which can trigger some hard strikes so be prepared! For added attraction the lure has a built-in rattle chamber that sends out a loud clicking sound when twitched. Extreme long cast design allows you to cover the maximum amount of water. Supplied with both a single and a treble hook, with the option to add the treble hook to the belly as well if you find you are missing takes by the fish hitting the centre of the lure.

The all new Savage Gear Seeker ISP Lures come in four sizes, duplicating a range of prey fish for both saltwater and fresh water from Bass to Trout. The Seeker ISP lures are designed to cast long distance and will swim freely with a flash on the twitch and has a 360 degree rotation on the spin stop. The Savage Gear Seeker ISP Lure is fantastic for both shallow and deep water, and can be easily used for long casting distance

The all new Savage Gear Seeker ISP Lures come in four sizes, duplicating a range of prey fish for both saltwater and fresh water from Bass to Trout. The Seeker ISP lures are designed to cast long distance and will swim freely with a flash on the twitch and has a 360 degree rotation on the spin stop. The Savage Gear Seeker ISP Lure is fantastic for both shallow and deep water, and can be easily used for long casting distance

The all new Savage Gear Seeker ISP Lures come in four sizes, duplicating a range of prey fish for both saltwater and fresh water from Bass to Trout. The Seeker ISP lures are designed to cast long distance and will swim freely with a flash on the twitch and has a 360 degree rotation on the spin stop. The Savage Gear Seeker ISP Lure is fantastic for both shallow and deep water, and can be easily used for long casting distance

The all new Savage Gear Seeker ISP Lures come in four sizes, duplicating a range of prey fish for both saltwater and fresh water from Bass to Trout. The Seeker ISP lures are designed to cast long distance and will swim freely with a flash on the twitch and has a 360 degree rotation on the spin stop. The Savage Gear Seeker ISP Lure is fantastic for both shallow and deep water, and can be easily used for long casting distance

The all new Savage Gear Seeker ISP Lures come in four sizes, duplicating a range of prey fish for both saltwater and fresh water from Bass to Trout. The Seeker ISP lures are designed to cast long distance and will swim freely with a flash on the twitch and has a 360 degree rotation on the spin stop. The Savage Gear Seeker ISP Lure is fantastic for both shallow and deep water, and can be easily used for long casting distance

The all new Savage Gear Seeker ISP Lures come in four sizes, duplicating a range of prey fish for both saltwater and fresh water from Bass to Trout. The Seeker ISP lures are designed to cast long distance and will swim freely with a flash on the twitch and has a 360 degree rotation on the spin stop. The Savage Gear Seeker ISP Lure is fantastic for both shallow and deep water, and can be easily used for long casting distance

Ragot Yann Bass Jig Spoon

The Sandeel Pencil is supplied with the perfect bass hooks and practical treble hook protector. 5 colours in the range, providing options for all different marks and lighting conditions.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action. The Chappy 80 features a ​unique rattle sound by incorporating two types of rattle and when worked creates a naturally occurring splash & bubble which Bass find hard to resist

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight trasfer allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. The IMA lures are highly durable made from tough ABS plastic.

Based on the Scan of a baby sardine, the Jig Minnow is designed to cast far and reach depth fast and perfect even in stronger currents. Despite the relative fast sink rate, the lure shimmers vividly and vibrates like a wounded fish on the fall. The Jig Minnow is extremely easy to use and designed for gentle jigging. It does not need much effort or speed to get a strike. Perfect for Vertical Jigging and Cast Jigging.

Based on the Scan of a baby sardine, the Jig Minnow is designed to cast far and reach depth fast and perfect even in stronger currents. Despite the relative fast sink rate, the lure shimmers vividly and vibrates like a wounded fish on the fall. The Jig Minnow is extremely easy to use and designed for gentle jigging. It does not need much effort or speed to get a strike. Perfect for Vertical Jigging and Cast Jigging.

ABU was founded 100 years ago, in 1921, in Svängsta, Sweden by Carl August Borgström. The company manufactured pocket watches, telephone timers and taxi meters. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. A century later we are still as committed as we were then to providing anglers around the world with the highest quality and most innovative products. The box you hold in your hands contains 3 of our most iconic lures; the Glimmy, ABU-Draget and Island. These lures are remakes of our original models from the 1960’s and 1970’s, in original colors. Gift them, collect them or fish them; They still catch as good today as they did all those years ago.

A simple but highly effective bass lure that has been designed for casting ultra-long distances. Its streamlined shape lends itself well to cutting through wind and is ideal for use on the roughest of days.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures.

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.