Hard Lures

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

Depth: 1,3-1,6m No graceful gliding finishes here. When you want the Rapala® RipStop™ to execute a pause in your retrieve, it does so – immediately. It's a whole new way of fishing a ripping, slashing jerkbait. Because of the water resistance built into its unique hard boot tail design, the RipStop comes to rest quickly, with only a subtle shiver as it reverts to a head-slightly-up position to begin an agonizingly slow rise toward the surface. Molded lip for perfectly tuned precision.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"