Hard Lures

Based on a 3D Scan of a Real Sandeel. Swims with a seducing slim S-curve, head slight up. On the stop, the lure flutters and rolls backwards – triggering hard strikes. The lure has a built-in rattle chamber, that sends out a loud clicking sound, when twitched. Extreme long cast design for amazing coverage. Supplied with both a single and a treble hook, with the option to add the treble hook to the belly as well.

This new popper designed by Nomura technicians is a kind of special as its inner construction is “metal through wire”: it means that treble hooks are connected with an inner wire that grants a much stronger construction. Its sizes and specifications allow to catch big fishes like tuna or pelagics. Armed with VMC permasteel saltwater resistant hooks. 3D eyes.

This new popper designed by Nomura technicians is a kind of special as its inner construction is “metal through wire”: it means that treble hooks are connected with an inner wire that grants a much stronger construction. Its sizes and specifications allow to catch big fishes like tuna or pelagics. Armed with VMC permasteel saltwater resistant hooks. 3D eyes.

Nomura Konan 110F Floating Plug Neither a stick bait nor minnow this lure imitates the movements of the small fishes darting frantically beneath the surface. If slowly retrieved pointing the rod at the top it may look like a popper and ensures even the most apathetic predators attack. Two ultra strong treble hooks with anti-saltwater treatment complete the work. Real saltwater fish patterns of this lure make it almost identical to real living fish.

The Alive Minnow is a 10.5cm suspending bait fish imitator that has an exaggerated wobble when retrieved. These little lures swim beautifully and will entice hits when other lures are just getting follows.

One of the many qualities of Samson lures is the craftmanship that goes into making each one! All lures are handmade to perfection, wired through, weighted for casting maximum distance, and lathe turned for anti tumble, whilst maintaining a realistic action vital in enticing fish to strike. Samson lures are best deployed for surface action but can also be fished deep when conditions suit.

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.