Hard Lures

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm.

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm.

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachev’s Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks. A great little top water for then the bass are fixated on smaller prey items like sprat or fry. Also perfect for calmer water conditions when something that little more subtle will make all the difference.

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The iBORN 98 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 98 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The IMA Sasuke 105 fits nicely between the Komomo II and larger Sasuke lures. It has a similar small bait fish profile to the deadly Komomo but the slightly more acute Sasuke 'face' means that it dives slightly deeper than the Komomo allowing you to reach fish when they do not want to come right up to the surface. Despite the small size it can be cast a serious distance, even into strong winds, due to its highly dense internal shifting tungsten ball weights. The Sasuke 105 vibrates tightly on the retrieve with a really seductive, tight 'wiggle' action and the lure can also be made to dart erratically. It normally fishes down to around 80cm but by holding the rod up and using a slow and steady retrieve you can make it fish shallower if you wish.

The IMA Sasuke 105 fits nicely between the Komomo II and larger Sasuke lures. It has a similar small bait fish profile to the deadly Komomo but the slightly more acute Sasuke 'face' means that it dives slightly deeper than the Komomo allowing you to reach fish when they do not want to come right up to the surface. Despite the small size it can be cast a serious distance, even into strong winds, due to its highly dense internal shifting tungsten ball weights. The Sasuke 105 vibrates tightly on the retrieve with a really seductive, tight 'wiggle' action and the lure can also be made to dart erratically. It normally fishes down to around 80cm but by holding the rod up and using a slow and steady retrieve you can make it fish shallower if you wish.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

IMA Sasuke continues to prove itself as one one the best bass lures ever. The 98 smaller than most Sasukes sold in the UK but bass love it. Fishes between 60cm - 80cm

IMA have developed the Jetty 135 as a high appealing minnow to be used when large baitfish are present and active. It is equipped with the 'MRD' weight transfer system and this combined with a low centre of gravity gives extreme casting distance potential, On the retrieve the Jetty 135 has flashy wobble n roll action and it can perform at high speeds allowing you induce chasing fish to strike. It will sink on the hang allowing you to cover a range of depths as you try to locate the best area to fish and is perfect for covering a lot of water. These characteristics combined with the fact that the Jetty 135 has multiple action capabilities have the IMA field testers stating the Jetty 135S will become the go-to lure for 'surf fishing'..

Starting point of the slim minnow The Tide-Minnow slim 120 has broken the conceptual barrier of the ordinary slim minnows. It not only has a high swimming response in strong currents in estuaries and in strong waves, but also has outstanding casting capabilities which are useful in the surf game. By giving the lure a deep, yet slim and flat body in addition to its thin lip, it stages a very tight rolling action. This gets even inactive fish to bite! Its flight, action, and silhouette have certainly accelerated the popularity of slim lures in the seabass game.

The Tide Minnow 90S is the perfect small hard lure for when the fish are hitting smaller baits. Don't be put off by the 15g weight, this little lure absolutely flies out and has an amazing swimming action. Although it is a sinking lure, which allows you to let the lure sink if you desire, it will run fairly shallow at about 4ft if the tip of your rod is close to the water. Absolutely deadly for UK bass and I have used these small lures when away on tropical holidays catching snook, bara, jacks and bonito.

Starting point of the slim minnow The Tide-Minnow slim 120 has broken the conceptual barrier of the ordinary slim minnows. It not only has a high swimming response in strong currents in estuaries and in strong waves, but also has outstanding casting capabilities which are useful in the surf game. By giving the lure a deep, yet slim and flat body in addition to its thin lip, it stages a very tight rolling action. This gets even inactive fish to bite! Its flight, action, and silhouette have certainly accelerated the popularity of slim lures in the seabass game.

A short but heavy surface fishing lure that has buoyancy to make it sit higher out of the water. This weight distribution allows it to be worked effectively in both calm and rougher water conditions, the weight gives the lure extra stability when worked in choppy water, maintaining its action no matter what the conditions. The action resembles a zig zag across the surface of the water, ideal for fishing with a walk the dog method, it will snake and punch its way across stirred up, confused water with ease. The head of the lure features a sealed rattle chamber which contains plastic beads that give off a low pitch rattle, just enough to signal its presence to any predatory fish as it navigates the surface. Features strong split rings and ultra-sharp saltwater resistant trebles.