Hard Lures

Introducing the IMA Komomo 125 Counter. Built on the design of the SF-125 the Counter is designed to be used in faster flowing waters where the standard SF-125 ended up with "too much" action where it looked artificial. The Counter weighing slightly more will also "dig in" and work slightly deeper at 30-40cm Length : 125mm Weight : 18g Working Depth : 30-40cm Action : Slow Floating

IMA Komomo 110S Slim Counter Pink Head Candy is a member of the Komomo family which could be the most popular bass lure in the UK. Fishes between 30cm - 40cm

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The IMA Hound 100F is a compact long casting minnow. It has a streamlined teardrop shaped body, small lip and moving weight system which all combine to give you amazing casting distances for a 100m lure. This allows you to cover lots of water and when the fish are switched on to smaller bait this combination makes the Hound 100F a winning lure. The small lip sees the lure working around 40 ~ 80cm deep and a steady retrieve induces a woven rolling action. Pauses cause it to rise slowly to the surface and rod movement will add sharp darts into the mix.

The IMA Hound 100F is a compact long casting minnow. It has a streamlined teardrop shaped body, small lip and moving weight system which all combine to give you amazing casting distances for a 100m lure. This allows you to cover lots of water and when the fish are switched on to smaller bait this combination makes the Hound 100F a winning lure. The small lip sees the lure working around 40 ~ 80cm deep and a steady retrieve induces a woven rolling action. Pauses cause it to rise slowly to the surface and rod movement will add sharp darts into the mix.

The IMA Hound 100F is a compact long casting minnow. It has a streamlined teardrop shaped body, small lip and moving weight system which all combine to give you amazing casting distances for a 100m lure. This allows you to cover lots of water and when the fish are switched on to smaller bait this combination makes the Hound 100F a winning lure. The small lip sees the lure working around 40 ~ 80cm deep and a steady retrieve induces a woven rolling action. Pauses cause it to rise slowly to the surface and rod movement will add sharp darts into the mix.

The IMA Hound 100F is a compact long casting minnow. It has a streamlined teardrop shaped body, small lip and moving weight system which all combine to give you amazing casting distances for a 100m lure. This allows you to cover lots of water and when the fish are switched on to smaller bait this combination makes the Hound 100F a winning lure. The small lip sees the lure working around 40 ~ 80cm deep and a steady retrieve induces a woven rolling action. Pauses cause it to rise slowly to the surface and rod movement will add sharp darts into the mix.

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachev’s Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks. A great little top water for then the bass are fixated on smaller prey items like sprat or fry. Also perfect for calmer water conditions when something that little more subtle will make all the difference.

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The iBORN 98 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 98 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.