Hard Lures

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

One of the angling world's favourite fishing lure manufacture, Rapala has been designing lures since 1936. Rapala lures are all hand-tuned and tank-tested before packaging to assure your lure has the Rapala trademark swimming action that big fish can't resist, straight out of the box. The Rapala Maxrap Walk'N Roll Lures measure at 13cm, offering predator anglers a "do-all" topwater bait. The MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions and weather, perfect for all year round use. The Rapala lure was developed in partnership with pro anglers that were fishing the Atlantic, assuring its durability in extreme conditions.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

Savage Gear Salt Sandeel Pencil Savage Gear Sandeel Pencil 150 is based on a 3D Scan of a Real Sandeel. This ensures the lure has a natural look and this coupled with the seductive head slightly up slim S-curve wiggle makes for a killer lure. The lure sinks slowly but runs level on the retrieve allowing you to search out the feeding fish. A steady retrieve works well and if you add a pause to your retrieve the lure flutters and rolls backwards which can trigger some hard strikes so be prepared! For added attraction the lure has a built-in rattle chamber that sends out a loud clicking sound when twitched. Extreme long cast design allows you to cover the maximum amount of water. Supplied with both a single and a treble hook, with the option to add the treble hook to the belly as well if you find you are missing takes by the fish hitting the centre of the lure.

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

The Sandeel Pencil is supplied with the perfect bass hooks and practical treble hook protector. 5 colours in the range, providing options for all different marks and lighting conditions.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action. The Chappy 80 features a ​unique rattle sound by incorporating two types of rattle and when worked creates a naturally occurring splash & bubble which Bass find hard to resist

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight trasfer allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. The IMA lures are highly durable made from tough ABS plastic.

Depth: 1,3-1,6m No graceful gliding finishes here. When you want the Rapala® RipStop™ to execute a pause in your retrieve, it does so – immediately. It's a whole new way of fishing a ripping, slashing jerkbait. Because of the water resistance built into its unique hard boot tail design, the RipStop comes to rest quickly, with only a subtle shiver as it reverts to a head-slightly-up position to begin an agonizingly slow rise toward the surface. Molded lip for perfectly tuned precision.