Hard Lures

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

Depth: 1,3-1,6m No graceful gliding finishes here. When you want the Rapala® RipStop™ to execute a pause in your retrieve, it does so – immediately. It's a whole new way of fishing a ripping, slashing jerkbait. Because of the water resistance built into its unique hard boot tail design, the RipStop comes to rest quickly, with only a subtle shiver as it reverts to a head-slightly-up position to begin an agonizingly slow rise toward the surface. Molded lip for perfectly tuned precision.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.