Hard Lures

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water

Sakura Mr Joe S 80MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.

Sakura Mr Joe S 100MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 100MM allows you to cover lots of water.

Sakura Mr Joe S 100MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 100MM allows you to cover lots of water.

Sakura Mr Joe S 80MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.

Sakura Mr Joe S 120MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.

Sakura Mr Joe S 120MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.

Sakura Mr Joe S 80MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.

Sakura Mr Joe S 80MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.

Sakura Mr Joe S 80MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.

The IMA Komomo 2 fishes within the top 20cm, just sub-surface and therefore it can be used in very shallow water. Hold the rod tip up and crank slowly and the lure will fish close to the surface creating an enticing wake due to an innovative lip design. These lures have an aesthetic quality which is really unrivalled with holographic effects providing shimmer and flashes as the lure moves. The Komomo 2 can also be made to 'gurgle' and 'pop' at the surface, which can prove to be a highly productive technique for bass. Using a steady retrieve the Komomo 2 will move enticingly with a wide rolling action. This is a floating lure measuring approximately 110mm and weighing 15g. Internal weights allow the lure to be cast easily, even in strong wind. The lures come rigged with Owner ST46 #3 hooks.

The IMA Komomo 2 90 is the smaller version of the Komomo 2. It is 90mm in length and weighs 12g. This lure works between 0 and 20cm below the surface. Whilst this is a great lure for bass, it will also appeal to a whole variety of predators both fresh and saltwater. The lures have an aesthetic quality which is really unrivalled with holographic effects providing shimmer and flashes as the lure moves.

The SF125 casts like an arrow due to its internal weight shifting system. It does not have the traditional protruding diving vane instead having a sloped front which gives it a really natural appearance without additional casting resistance. When retrieved the lure will dive to around 1 foot, however raise your rod and crank slowly and the lure will sit just beneath the surface film and roll tightly back and forth. When stopped it will sit almost vertical in the water. The great thing about the Komomo SF125 is that by raising the rod tip it can be made to work hard just below the surface. This can prove to be a killer when bass are right on the surface but refusing, or failing, to take traditional poppers. A real shallow water killer! IMA Komomo SF-125 - One of the ultimate ultra-shallow lures out there. A lure like this with a cut face tends to swim with an exaggerated head-shaking action that really turns bass on in shallow to medium depth water. It is often worth turning to a lure like the IMA Komomo SF-125 when the bass don't want to hit a surface lure - something that swims just sub-surface creates a great silhouette. Although this lure works very well in really shallow water, don't discount it for deeper water where that silhouette effect often brings bass up for the kill. The best way to work this lure and create the most pronounced head-shaking action is to cast it out and simply retrieve it at a slow to medium pace, but make sure to get your rod tip up at a roughly 45 degree angle to force it up even shallower and help impart more action on the lure. An ultra-shallow lure like this is better suited to calmer conditions as a rougher sea tends to knock it off balance.

Introducing the IMA Komomo 125 Counter. Built on the design of the SF-125 the Counter is designed to be used in faster flowing waters where the standard SF-125 ended up with "too much" action where it looked artificial. The Counter weighing slightly more will also "dig in" and work slightly deeper at 30-40cm Length : 125mm Weight : 18g Working Depth : 30-40cm Action : Slow Floating

The iBORN 78 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 78 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm.

The Hound 125F Glide has been designed by IMA to be a long casting lure. The lures profile and moving weight system puts most of the lures mass towards the tail during casting and when tested on balanced tackle distance pushing 80m were achieved. Casting however is only part of the story as there is no point in blasting a lure to the horizon if it will not catch fish. This is no concern for the Hound though as the small neat vane and body design give it an attractive rolling action. It works down to approx 1 metre but with a slow retrieve and high rod you can if you wish work it nearer to the surface

The iBORN 98 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 98 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The Tide Minnow 90S is the perfect small hard lure for when the fish are hitting smaller baits. Don't be put off by the 15g weight, this little lure absolutely flies out and has an amazing swimming action. Although it is a sinking lure, which allows you to let the lure sink if you desire, it will run fairly shallow at about 4ft if the tip of your rod is close to the water. Absolutely deadly for UK bass and I have used these small lures when away on tropical holidays catching snook, bara, jacks and bonito.