Hard Lures

The Lucky Craft Sammy 128 Green Mackerel, is a very noisy and fat surface bass lure.

The Lucky Craft Sammy 128 Killer Shrimp, is a very noisy and fat surface bass lure.

The Lucky Craft Sammy 128 Metallic Sardine, is a very noisy and fat surface bass lure.

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The Ima Nabarone 125F has been designed by two of Japan’s leading lure manufacturers…Ima and DUO this collaboration is to bring you the final chapter of the Nabarone series. The Nabarone 125F is the best in its class for long distance casting.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action. The Chappy 80 features a ​unique rattle sound by incorporating two types of rattle and when worked creates a naturally occurring splash & bubble which Bass find hard to resist

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

The "Qualy 105F" was developed with the concept of a minnow that is easy to use throughout the year, with long-distance casting performance.