Hard Lures

The FSK will swim magically while sinking without reeling. This gives you something totally new and unique, as you can use the Magic Swimmer FSK with a regular, steady reeling and it'll swim amazingly lifelike but you can also stop reeling to let it wriggle and undulate beautifully on the fall!

The FSK will swim magically while sinking without reeling. This gives you something totally new and unique, as you can use the Magic Swimmer FSK with a regular, steady reeling and it'll swim amazingly lifelike but you can also stop reeling to let it wriggle and undulate beautifully on the fall!

Passion, innovation, Performance. Words that characterize Sebile. Every lures, from revolution oil and glitter filled Possédé series to the unique natural actions of the Evidence Series, are built to extracting standards complementing every angler's ability . From the highest quality hooks and components to the lifelike features and finishes, each lure delivers ultimate performance. For Sebile and experience innovative fishing.

Passion, innovation, Performance. Words that characterize Sebile. Every lures, from revolution oil and glitter filled Possédé series to the unique natural actions of the Evidence Series, are built to extracting standards complementing every angler's ability . From the highest quality hooks and components to the lifelike features and finishes, each lure delivers ultimate performance. For Sebile and experience innovative fishing.

Big poppin’. Big splashin’. Big smashin’. The X-Rap Pop brings X-Rap Attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug and the X-Pop comes to life.

Big poppin’. Big splashin’. Big smashin’. The X-Rap Pop brings X-Rap Attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug and the X-Pop comes to life.

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Minnow into pockets where big fish love to ambush their prey.

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Minnow into pockets where big fish love to ambush their prey.

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Minnow into pockets where big fish love to ambush their prey.

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild searching action or straight retrieve for hardfl ashing “wounded-minnow” Rapala wobble.

The Lucky Craft Sammy 128 Green Mackerel, is a very noisy and fat surface bass lure.

The Lucky Craft Sammy 128 Killer Shrimp, is a very noisy and fat surface bass lure.

The Lucky Craft Sammy 128 Metallic Sardine, is a very noisy and fat surface bass lure.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action. The Chappy 80 features a ​unique rattle sound by incorporating two types of rattle and when worked creates a naturally occurring splash & bubble which Bass find hard to resist

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.