Hard Lures

This new concept has been designed with eco friendly factors in mind and is bio degradable. The colouring is achieved avoiding the use of paints, the plastic is coloured itself with organic or mineral materials with no known ecotoxicity in the marine environment. The eyes are made from glass rather than plastic which as well as being kinder to the environment adds to the performance of the lure.

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures. In use it has proved to cast extremely well and very to get a good action with, resulting in tight twisting turns, making a good account of itself on the water with its splashes and loud rattling, most importantly attracting many fish to hit it for me and many of our customers.

Brought to you via the collaboration of Tacklewave and Marc Cowling the South Devon Bass Guide here is the Chappy 80 in Marc's very own design, here are his thoughts and an insight into this design.

The Chappy 100 has proven itself to be a reliable long casting lure with a very attractive fish enticing action...so here is the 80mm 12g version - all the same properties just smaller.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The Ima Hound Sonic 100F is a long casting minnow which digs in well in rough conditions.

The IMA Hound Glide 125F is a floating lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm. Highly rated for its casting ability into windy conditions, the Hound Glide is well known holding a good position in rougher water.

The IMA Hound Glide 125F is a floating lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm. Highly rated for its casting ability into windy conditions, the Hound Glide is well known holding a good position in rougher water.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The IMA Komomo 2 is a very shallow diving lure swimming in the top 20cm of the water, making it ideal for use at very shallow marks. The innovative lip design gives an enticing wobble with the rod tip up. The lure can also be made to spit and pop at the surface making it extremely versatile for many predators in salt and fresh water. As to be expected with IMA lures it is fitted with quality hooks and split rings and available in a wide range of high quality finishes.

IMA Komomo II 90 The smaller version of the popular Komomo II, this size is favoured by many people for using when a smaller lure is required and reportedly can make all the difference between catching or blanking! 90mm and 12g Swims at 10 - 20cm Perfect for bass and many other fresh and saltwater predators

One of the most popular and successful shallow diving lures for bass fishing in the UK.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobras design to ensure that the lures zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachevs Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks.

IMA have given careful thought to the Cobras design to ensure that the lures zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachevs Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks.

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight tungsten weight transfer system allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. All IMA lures are highly durable made from tough ABS plastic. The Sasuke 120mm weighs 17g and will typically dive to between 70cm and 90cm (slightly shallower than the 140 version) although the lure will dive deeper in strong current and can be fished closer to the surface with the rod held high. This lure arrived in the UK with huge potential and since then has proven itself very well.