Hard Lures

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobras design to ensure that the lures zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachevs Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks.

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight tungsten weight transfer system allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. All IMA lures are highly durable made from tough ABS plastic. The Sasuke 120mm weighs 17g and will typically dive to between 70cm and 90cm (slightly shallower than the 140 version) although the lure will dive deeper in strong current and can be fished closer to the surface with the rod held high. This lure arrived in the UK with huge potential and since then has proven itself very well.

A highly versatile, long casting lure with a great action on the drop and on the retrieve. The lure vibrates and flashes at the same time, provoking fish to strike hard. Cast and retrieve at various speeds and let it fall on a tight line occasionally – strikes will follow. Ideal for perch, asp, trout, pike and bass.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

The Ima Hound Sonic 100F is a long casting minnow which digs in well in rough conditions.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

Many lures out there claim to be unique, but the all-new Grace Tail truly is one of a kind. A hybrid micro lure that brings the benefits of both a sinking pencil and a minnow to your fishing, the slim and alluring body and fixed weight ensure that it casts like a missile even on light gear and vibrates rapidly when sinking.

Many lures out there claim to be unique, but the all-new Grace Tail truly is one of a kind. A hybrid micro lure that brings the benefits of both a sinking pencil and a minnow to your fishing, the slim and alluring body and fixed weight ensure that it casts like a missile even on light gear and vibrates rapidly when sinking.

Many lures out there claim to be unique, but the all-new Grace Tail truly is one of a kind. A hybrid micro lure that brings the benefits of both a sinking pencil and a minnow to your fishing, the slim and alluring body and fixed weight ensure that it casts like a missile even on light gear and vibrates rapidly when sinking.

Many lures out there claim to be unique, but the all-new Grace Tail truly is one of a kind. A hybrid micro lure that brings the benefits of both a sinking pencil and a minnow to your fishing, the slim and alluring body and fixed weight ensure that it casts like a missile even on light gear and vibrates rapidly when sinking.

Many lures out there claim to be unique, but the all-new Grace Tail truly is one of a kind. A hybrid micro lure that brings the benefits of both a sinking pencil and a minnow to your fishing, the slim and alluring body and fixed weight ensure that it casts like a missile even on light gear and vibrates rapidly when sinking.

A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped for extreme distance casting, almost defying Gravity.

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water

A short but heavy surface fishing lure that has buoyancy to make it sit higher out of the water. This weight distribution allows it to be worked effectively in both calm and rougher water conditions, the weight gives the lure extra stability when worked in choppy water, maintaining its action no matter what the circumstances.