Hard Lures

The legendary Z-CLAW is a world-renowned surface lure. Its aerodynamic profile and perfect balance allow long casts even in headwinds, which is a real asset for covering ground and reaching unexplored areas in both sea and freshwater. The Z-CLAW is a topwater lure that's easy to work in both calm and rough weather. When reeled in ‘Walking the dog’, the Z-CLAW will bring fish to the surface and when reeled in low, it will dive slightly, triggering the most difficult fish in its wake. Beware of the brutal attacks from predators who often want to get to the last few metres of the retrieve! In this Evo version, the Z-CLAW is fitted with bismuth balls and is rigged with ultra-sharp Decoy YS-21 n°4 hooks.

The legendary Z-CLAW is a world-renowned surface lure. Its aerodynamic profile and perfect balance allow long casts even in headwinds, which is a real asset for covering ground and reaching unexplored areas in both sea and freshwater. The Z-CLAW is a topwater lure that's easy to work in both calm and rough weather. When reeled in ‘Walking the dog’, the Z-CLAW will bring fish to the surface and when reeled in low, it will dive slightly, triggering the most difficult fish in its wake. Beware of the brutal attacks from predators who often want to get to the last few metres of the retrieve! In this Evo version, the Z-CLAW is fitted with bismuth balls and is rigged with ultra-sharp Decoy YS-21 n°4 hooks.

The legendary Z-CLAW is a world-renowned surface lure. Its aerodynamic profile and perfect balance allow long casts even in headwinds, which is a real asset for covering ground and reaching unexplored areas in both sea and freshwater. The Z-CLAW is a topwater lure that's easy to work in both calm and rough weather. When reeled in ‘Walking the dog’, the Z-CLAW will bring fish to the surface and when reeled in low, it will dive slightly, triggering the most difficult fish in its wake. Beware of the brutal attacks from predators who often want to get to the last few metres of the retrieve! In this Evo version, the Z-CLAW is fitted with bismuth balls and is rigged with ultra-sharp Decoy YS-21 n°4 hooks.

The Nomura Kenji is a sinking lure designed to target large fish in deeper water. The long slim body is designed to give the lure a natural swimming action and a slow retrieve keeps it swimming at a level depth with an attractive natural rolling action. The flat profile helps to give the lure stability, even in choppy waters. Moving weights give long accurate casting and help to make the Nomura Kenji a good lure choice when fishing in adverse conditions.

The Nomura Kenji is a sinking lure designed to target large fish in deeper water. The long slim body is designed to give the lure a natural swimming action and a slow retrieve keeps it swimming at a level depth with an attractive natural rolling action. The flat profile helps to give the lure stability, even in choppy waters. Moving weights give long accurate casting and help to make the Nomura Kenji a good lure choice when fishing in adverse conditions.

Floating - Reinforced ABS plastic stickbait - Ultra-resistant - Magnetic weight transfer - Internal glass balls - 0% lead - Ultra-sharp triple hooks

Samson Tweak Bait Lures, a super tough 9cm lure series from Samson designed for exploring the upper water layers. A robust no nonsense design that casts exceptionally well with a responsive action through the rod tip to imitate an injured baitfish. Available in 22g Slow, 25g Fast and 30g Medium Sink versions. A lure that will attract attention from familiar UK species like bass and mackerel and is ideal for targeting foreign species like GTs, leerfish and Tuna.  Each lure is manufactured by hand.

A sub-surface lure running at a 30cm consistent depth with a superbly tight action wiggling its way back. 20g and just 120mm designed for both shore and boat work.

A long casting top-water lure designed for walking the dog and slashing style retrieves. Spits water on the way back sending vibrations down below.

The iBORN 78 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 78 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The iBORN 78 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 78 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The iBORN 98 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 98 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

IMA have developed the Jetty 135 as a high appealing minnow to be used when large baitfish are present and active. It is equipped with the 'MRD' weight transfer system and this combined with a low centre of gravity gives extreme casting distance potential, On the retrieve the Jetty 135 has flashy wobble n roll action and it can perform at high speeds allowing you induce chasing fish to strike. It will sink on the hang allowing you to cover a range of depths as you try to locate the best area to fish and is perfect for covering a lot of water. These characteristics combined with the fact that the Jetty 135 has multiple action capabilities have the IMA field testers stating the Jetty 135S will become the go-to lure for 'surf fishing'..