Soft Lures

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

Perfectly mimic the most common bait species such as Pilchards, Anchovies, Sprats, Joey Mackerel and Launce. Perfect from both boat and shore whether targeting Bass from Estuaries and in-shore reefs or Cod and Pollock from off-shore wrecks, these lures have it covered!

The Mud Digger is a lure combining Fiiish's latest concepts to thwart the most difficult fish’s mistrust. Developed for both shore and off-shore fishing, it won't let your down.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

A selection of your favourite colours all in one pack. Also included in the back are two of our Brand New colours

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

Extra flexible body, realistic swimming. The extra flexible plastic body of the Black Minnow® together with the "off-shore" and BM "shore" jig heads give it a very natural vibration and swimming. The Krog jointed hook adds more mobility to the lure. Its transparent tail and its colors reinforce its mimicry.

Extra flexible body, realistic swimming. The extra flexible plastic body of the Black Minnow® together with the "off-shore" and BM "shore" jig heads give it a very natural vibration and swimming. The Krog jointed hook adds more mobility to the lure. Its transparent tail and its colors reinforce its mimicry.