Soft Lures

Perfectly mimic the most common bait species such as Pilchards, Anchovies, Sprats, Joey Mackerel and Launce. Perfect from both boat and shore whether targeting Bass from Estuaries and in-shore reefs or Cod and Pollock from off-shore wrecks, these lures have it covered!

The Mud Digger is a lure combining Fiiish's latest concepts to thwart the most difficult fish’s mistrust. Developed for both shore and off-shore fishing, it won't let your down.

Extra flexible body, realistic swimming. The extra flexible plastic body of the Black Minnow® together with the "off-shore" and BM "shore" jig heads give it a very natural vibration and swimming. The Krog jointed hook adds more mobility to the lure. Its transparent tail and its colors reinforce its mimicry.

Extra flexible body, realistic swimming. The extra flexible plastic body of the Black Minnow® together with the "off-shore" and BM "shore" jig heads give it a very natural vibration and swimming. The Krog jointed hook adds more mobility to the lure. Its transparent tail and its colors reinforce its mimicry.

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The long-awaited, bottom-scuttling stealth craw has arrived. Megabass SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of conventional craw imitators.

The long-awaited, bottom-scuttling stealth craw has arrived. Megabass SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of conventional craw imitators.

Sidewinder Skerries Pro Sandeels, an updated and improved version of the best selling Sidewinder Skerries pattern in development for well over a year in partnership with John Locker (The Fish Locker). With virtually everything tweaked by John from the mix of latex used to the addition of an inbuilt "Sonic Chamber" for improved hookups. Available in 125mm - 22g and 150mm - 35g size options.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

The DUO Bay Ruf BR Fish is the debut soft lure of the Bay Ruf series. Conceptualised for success in high-pressure fishing areas, this lure features intricately moving tails that faithfully replicate the vibrations of a small fish's tail fin. Crafted with meticulous attention to detail, the chosen materials ensure excellent hook penetration during bites. The slim-shaped body creates a natural profile, causing no suspicion even among wary fish. For straightforward retrievals, it exhibits a natural swimming motion, ideal for a slow enticement during night games. In the reverse setup, it showcases sharp darting actions, effectively triggering strikes during daylight hours or low-activity periods when fish are more discerning.

Swift Squid Octopus Muppet 90mm is a lifelike soft bait designed to imitate squid and octopus, ideal for predator fishing in both freshwater and saltwater.

The Fiiish Black Minnow combos comprise one complete rigged lure and one spare body. In this size 3 (120mm) model there are several colours to choose from to suit all preferences. This model has the 25g shallow head fitted, ideal for either swimming through deeper water or getting to the bottomquickly where it can then be twitched and bounced along to induce a take.The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and many other countries too.

The Fiiish Crazy Paddle Tail combines the Fiiish Sandeel head with an inverted paddle tail body to give a fluid and realistic swimming action. The inverted paddle allows the lure to work with just the minimal of movement. This allows you work it really slowly or quicker depending on how the fish want it on the day. You can fish it with a cast and retrieve style or vertically and the tail gives the same great action on the descent as well as the retrieve.

The Pit Swimmer is the latest soft lure innovation from Fiiish. Made from the same tougher material as the Master Shad this new lure is suited to both fresh and salt water fishing. The combos are rigged in a style that very much suits pike fishing, although it shouldn’t neccesarily be disregarded as unsuitable in salt water…..the body packs will be very popular as a variety of rigging options are suitable utilising twist lock weedless hooks and various jig heads.

The RAGLOU® HYBRID combines a lead head with the traditional RAGLOU® body. Available in various weights, this lure can be used, like its predecessors, behind a Buldo, but above all alone, as a flexible vertical or drop lure. It is proving very effective on bass and tits when retrieved slowly in a straight line over sandy areas or along the edges of rocky plateaus where sand eels and sprats are very common. New realistic colors have been added to the range. RAGLOU® HYBRID lures are equipped with VMC