Soft Lures

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

Extra flexible body, realistic swimming. The extra flexible plastic body of the Black Minnow® together with the "off-shore" and BM "shore" jig heads give it a very natural vibration and swimming. The Krog jointed hook adds more mobility to the lure. Its transparent tail and its colors reinforce its mimicry.

Extra flexible body, realistic swimming. The extra flexible plastic body of the Black Minnow® together with the "off-shore" and BM "shore" jig heads give it a very natural vibration and swimming. The Krog jointed hook adds more mobility to the lure. Its transparent tail and its colors reinforce its mimicry.

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The long-awaited, bottom-scuttling stealth craw has arrived. Megabass SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of conventional craw imitators.

Sidewinder Skerries Pro Sandeels, an updated and improved version of the best selling Sidewinder Skerries pattern in development for well over a year in partnership with John Locker (The Fish Locker). With virtually everything tweaked by John from the mix of latex used to the addition of an inbuilt "Sonic Chamber" for improved hookups. Available in 125mm - 22g and 150mm - 35g size options.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.