Soft Lures

The Shoal Shad from Drift Fishing has a unique weedless design which helps to avoid getting snagged, whilst its hinged hook system and realistic wobbling action, encourage predators to attack with more confidence. Try the larger 12cm, 30g Shore Shad for longer casting and deeper fishing conditions.

The Shoal Shad from Drift Fishing has a unique weedless design which helps to avoid getting snagged, whilst its hinged hook system and realistic wobbling action, encourage predators to attack with more confidence. Try the larger 12cm, 30g Shore Shad for longer casting and deeper fishing conditions.

The Shoal Shad from Drift Fishing has a unique weedless design which helps to avoid getting snagged, whilst its hinged hook system and realistic wobbling action, encourage predators to attack with more confidence. Try the larger 12cm, 30g Shore Shad for longer casting and deeper fishing conditions.

The Shoal Shad from Drift Fishing has a unique weedless design which helps to avoid getting snagged, whilst its hinged hook system and realistic wobbling action, encourage predators to attack with more confidence. Try the larger 12cm, 30g Shore Shad for longer casting and deeper fishing conditions.

The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and many other countries. It is extremely popular and proven its worth in bass fishing but has also caught many other salt and freshwater species too. They are available in an ever-increasing range of colours and sizes. The Fiiish Black Minnow can be fished in a variety of different ways to suit location or conditions. They are provided as a Combo Pack, consisting of 1x full lure and 1x spare body.

The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and many other countries. It is extremely popular and proven its worth in bass fishing but has also caught many other salt and freshwater species too. They are available in an ever-increasing range of colours and sizes. The Fiiish Black Minnow can be fished in a variety of different ways to suit location or conditions. They are provided as a Combo Pack, consisting of 1x full lure and 1x spare body.

The Fiiish Black Minnow is one of the most popular soft plastic lures of its type in the UK and many other countries. It is extremely popular and proven its worth in bass fishing but has also caught many other salt and freshwater species too. They are available in an ever-increasing range of colours and sizes. The Fiiish Black Minnow can be fished in a variety of different ways to suit location or conditions. They are provided as a Combo Pack, consisting of 1x full lure and 1x spare body.

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

Perfectly mimic the most common bait species such as Pilchards, Anchovies, Sprats, Joey Mackerel and Launce. Perfect from both boat and shore whether targeting Bass from Estuaries and in-shore reefs or Cod and Pollock from off-shore wrecks, these lures have it covered!

The Mud Digger is a lure combining Fiiish's latest concepts to thwart the most difficult fish’s mistrust. Developed for both shore and off-shore fishing, it won't let your down.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

The Lazy Lures Renaissance eels have been designed to imitate a Sandeel in the water and is considered one of the best lures for Bass fishing in the UK. With its segmented body it has an unmatched swimming action in comparison to anything else on the market. This is our V2.0 Lazy Lures Renaissance eel variation and they come in 2 different sizes, a 10cm / 16g and a 13cm / 26g variation. You have the choice of 10 different colour variations. These are rigged and ready to clip on and fish. The Lazy Lures Renaissance eels a great for a variety of different predatory fish like Bass, Pollock and Cod.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.