Soft Lures

Gulp! is not just an alternative; in fact it is a preferred bait for many top anglers. Gulp! bleeds a scent like a blood trail so it attracts more fish from greater ranges and triggers them to feed. The right colours, the right texture, the right flavour. Thousands of anglers make Gulp! their first choice.

The Power Sardine is ideal for fishing in and around snaggy marks, thanks to the weedless hook design. The lure creates a fantastic action in the water and is perfect for targeting seabass.

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy areas. An alluring flashing action will catch the attention of even the weariest seabass!

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy areas. An alluring flashing action will catch the attention of even the weariest seabass!

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy areas. An alluring flashing action will catch the attention of even the weariest seabass!

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy areas. An alluring flashing action will catch the attention of even the weariest seabass!

The Drift Shad is a two part lure which combines a jig head and soft but durable soft paddle tail body. The two parts match perfectly to give a small bait fish profile and the paddle tail gives a life like erratic swimming action with plenty of vibration to attract the fish. The weighted jig head aids casting and helps the Drift Shad to swim true. The eye position allows you to either cast and retrieve or work the lure vertically from the boat. It can also be fished on a flying collar rig for drifting deeper offshore wrecks and reefs. The soft body is made from a durable material and has a great action. It is glued to the head for added security.

The NEW DRX is what all sandeels want to be. Quick through the water, really strong and with an enticing movement. Predators will be lining up to get a mouthful. It wont get stuck in the weed either. It is lure fishing perfection engineered in the UK.

The NEW DRX is what all sandeels want to be. Quick through the water, really strong and with an enticing movement. Predators will be lining up to get a mouthful. It wont get stuck in the weed either. It is lure fishing perfection engineered in the UK.

Three blue Fiiish Black Minnow 120 Bodies.

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted, scent impregnated plastics to achieve perfect balance & action.

The Keitech 4.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action

The Keitech 4.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action

Savage Minnow WL 10cm 16g Sinking

Savage Minnow WL 10cm 16g Sinking

Savage Minnow WL 10cm 16g Sinking

Savage Minnow WL 10cm 16g Sinking

Savage Minnow WL 12.5cm 28g Sinking

Savage Minnow WL 12.5cm 28g Sinking

Savage Minnow WL 12.5cm 28g Sinking

Savage Minnow WL 12.5cm 28g Sinking

Savage Sandeel V2 Weedless 13CM 33G Sinking

Savage Sandeel V2 Weedless 13CM 33G Sinking

Savage Sandeel V2 Weedless 13CM 33G Sinking