Soft Lures

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

DRX Sandeels are designed for predatory fish. In saltwater, they catch Bass, Mackerel, Pollack, Wrasse and Cod. In freshwater, they catch Pike and Perch.

DRX Sandeels are designed for predatory fish. In saltwater, they catch Bass, Mackerel, Pollack, Wrasse and Cod. In freshwater, they catch Pike and Perch.

DRX Sandeels are designed for predatory fish. In saltwater, they catch Bass, Mackerel, Pollack, Wrasse and Cod. In freshwater, they catch Pike and Perch.

DRX Sandeels are designed for predatory fish. In saltwater, they catch Bass, Mackerel, Pollack, Wrasse and Cod. In freshwater, they catch Pike and Perch.

The Shoal Shad from Drift Fishing has a unique weedless design which helps to avoid getting snagged, whilst its hinged hook system and realistic wobbling action, encourage predators to attack with more confidence. Try the larger 12cm, 30g Shore Shad for longer casting and deeper fishing conditions.

The Shoal Shad from Drift Fishing has a unique weedless design which helps to avoid getting snagged, whilst its hinged hook system and realistic wobbling action, encourage predators to attack with more confidence. Try the larger 12cm, 30g Shore Shad for longer casting and deeper fishing conditions.

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.