Soft Lures

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The Fiiish Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish. Benefiting from the inverted paddle concept that has become essential at Fiiish, the Master Shad generates intense vibrations, allowing fish to react from further away and in noisier environments such as swell or strong currents

The long-awaited, bottom-scuttling stealth craw has arrived. Megabass SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of conventional craw imitators.

Sidewinder have developed the Skerries Eel to be a close copy of the sandeels which are one of the most important food sources for many predatory species. Trialed with some of the South West’s top bass fishermen this combination of a slim sandeel shape, natural colour and the action packed Sidewinder tail have been combined to make a deadly bass lure.

Sidewinder have developed the Skerries Eel to be a close copy of the sandeels which are one of the most important food sources for many predatory species. Trialed with some of the South West’s top bass fishermen this combination of a slim sandeel shape, natural colour and the action packed Sidewinder tail have been combined to make a deadly bass lure.

Sidewinder Skerries Eel Cod Squad are lures which Sidewinder have developed the to be a close copy of the sandeels which are one of the most important food sources for many predatory species. Trialed with some of the South West’s top bass fishermen this combination of a slim sandeel shape, natural colour and the action packed Sidewinder tail have been combined to make a deadly bass lure.

Sidewinder Skerries Eel Cod Squad are lures which Sidewinder have developed the to be a close copy of the sandeels which are one of the most important food sources for many predatory species.

Sidewinder Skerries Pro Sandeels, an updated and improved version of the best selling Sidewinder Skerries pattern in development for well over a year in partnership with John Locker (The Fish Locker). With virtually everything tweaked by John from the mix of latex used to the addition of an inbuilt "Sonic Chamber" for improved hookups. Available in 125mm - 22g and 150mm - 35g size options.

Sidewinder Skerries Pro Sandeels, an updated and improved version of the best selling Sidewinder Skerries pattern in development for well over a year in partnership with John Locker (The Fish Locker). With virtually everything tweaked by John from the mix of latex used to the addition of an inbuilt "Sonic Chamber" for improved hookups. Available in 125mm - 22g and 150mm - 35g size options.

Sidewinder Skerries Pro Sandeels, an updated and improved version of the best selling Sidewinder Skerries pattern in development for well over a year in partnership with John Locker (The Fish Locker). With virtually everything tweaked by John from the mix of latex used to the addition of an inbuilt "Sonic Chamber" for improved hookups. Available in 125mm - 22g and 150mm - 35g size options.

Sidewinder Skerries Pro Sandeels, an updated and improved version of the best selling Sidewinder Skerries pattern in development for well over a year in partnership with John Locker (The Fish Locker). With virtually everything tweaked by John from the mix of latex used to the addition of an inbuilt "Sonic Chamber" for improved hookups. Available in 125mm - 22g and 150mm - 35g size options.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.