IMA

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The perfect replacement for your IMA lures, in fact perfect for any lure!

The perfect replacement for your IMA lures, in fact perfect for any lure!

The perfect replacement for your IMA lures, in fact perfect for any lure!

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures.

The IMA Silent Salt Skimmer is a subtle surface lure which has the ability to draw fish to the surface and induce them to take. To get the best from the Salt Skimmer you need to use your rod to work it in a zig-zag fashion.

The IMA Silent Salt Skimmer is a subtle surface lure which has the ability to draw fish to the surface and induce them to take. To get the best from the Salt Skimmer you need to use your rod to work it in a zig-zag fashion.

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.

The long-awaited IMA Kosuke 110 sinking model is now available in a limited edition for the first time in four years. By increasing the weight by 3g, the casting distance performance is further improved even with a floating model, and it can be used stably even in rough conditions on rocky shores, surfs, and large rivers.

The long-awaited IMA Kosuke 110 sinking model is now available in a limited edition for the first time in four years. By increasing the weight by 3g, the casting distance performance is further improved even with a floating model, and it can be used stably even in rough conditions on rocky shores, surfs, and large rivers.

The popular RAIKIRI series now has a limited suspension type. Vibration is mainly operated by fast winding or rod action, but "RAIKIRI 80 SLOW" was developed so that it can be used for slower movements. It vibrates firmly even in the ultra-low speed range and attracts fish with an exquisite suspe

The popular RAIKIRI series now has a limited suspension type. Vibration is mainly operated by fast winding or rod action, but "RAIKIRI 80 SLOW" was developed so that it can be used for slower movements. It vibrates firmly even in the ultra-low speed range and attracts fish with an exquisite suspe

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.