IMA

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action. The Chappy 80 features a ​unique rattle sound by incorporating two types of rattle and when worked creates a naturally occurring splash & bubble which Bass find hard to resist

New from IMA these hard boxes allow anglers to keep everything safe and organised.

New from IMA these hard boxes allow anglers to keep everything safe and organised.

New from IMA these hard boxes allow anglers to keep everything safe and organised.

New from IMA these hard boxes allow anglers to keep everything safe and organised.

New from IMA these hard boxes allow anglers to keep everything safe and organised.

Introducing IMA's Reversible lure case designed to store your lures individually to prevent tangles.

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight trasfer allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. The IMA lures are highly durable made from tough ABS plastic.

The "Qualy 105F" was developed with the concept of a minnow that is easy to use throughout the year, with long-distance casting performance.

The "Qualy 105F" was developed with the concept of a minnow that is easy to use throughout the year, with long-distance casting performance.

The "Qualy 105F" was developed with the concept of a minnow that is easy to use throughout the year, with long-distance casting performance.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

The IMA Komomo 2 fishes within the top 20cm, just sub-surface and therefore it can be used in very shallow water. Hold the rod tip up and crank slowly and the lure will fish close to the surface creating an enticing wake due to an innovative lip design. These lures have an aesthetic quality which is really unrivalled with holographic effects providing shimmer and flashes as the lure moves.

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight trasfer allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. The IMA lures are highly durable made from tough ABS plastic.

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.