Lures

Varivas Avani Ocean Works Power Rings Stainless steel Japanese split rings with attitude, ideal if you want one that will take the strain! They are small but strong and designed for replacement fittment on lures.

The VMC Switch Snaps have quickly become a must-have in the tackle box of every single angler thanks to their incredibly versatile design that can be used as a quick change rig clip for lure fishing.

The VMC Switch Snaps have quickly become a must-have in the tackle box of every single angler thanks to their incredibly versatile design that can be used as a quick change rig clip for lure fishing.

Quick Snap Lure Clips let you change lures in seconds, keeping you in the action longer! Designed for strength, speed, and durability, these stainless steel clips provide a secure connection so you can fish with confidence.

The head shape inherited from the Rocket Head is compatible with drumstick type worms, and this jig head is compatible with drumstick seabass and achieves horizontal swimming and increased flying distance. The hook uses an up-point narrow gape hook that can be used to hook up even the weak suction of a sea bass that feeds on drumsticks or a threaded sea bass. It shows its potential not only for drumstick season, but also for threaded sea bass during bait fish patterns. It is also recommended for targeting flat fish and rock fish.

Fiiish Black Minnow 120 Bleu / Glow Shiny Blue 25g Double Combo Come With Two Complete Lures x1 Bleu x1 Glow Shiny Blue

Fiiish Black Minnow 120 Candy Green, Orange Fluo, Sunrise 25g Maxi Combo Comes with Three Complete Lures x1 Candy Green x1 Orange Fluo x1Sunrise

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

Fiiish Black Minnow 120 Kaki, Clear Brown, Mojito 25g Maxi Combo Comes with Three Complete Lures X1 Kaki x1 Clear Brown x1 Mojito

The Fiiish Crazy Sand Eel 100 Combo in Green. This pack features 2 soft plastic lure bodies + 5g Shore Head. 10cm Long. Work it fast and use it to really search areas and water columns. We love the soft plastic Fiiish Crazy Sandeel, but you need to wake this lure up - rip it! There’s a speed where this lure suddenly comes to life, and you will feel it on your rod tip. Swim it slowly and the Crazy Sandeel isn’t doing much, but now increase the speed and literally rip it through the water and we defy you to find a better looking sandeel imitation. Jaw-dropping, make no mistake, and it’s so easy to fish with, whatever the size you need to use for your fishing. We feel that we’re almost “setting” the lure on the rip, and when you then need to let the lure drop and wind back to it, hold on, because this is when you are most likely to get nailed - on the drop. Bass to tuna, pollack to striped bass, “Le Crazy” as they call it in France is a wonderfully versatile and deadly lure.

150mm - 20gm The Fiiish Crazy sandeel is an amazing weighted sandeel imitation with a subtle lifelike action which is guaranteed to get the attention of all predatory fish. The supple tail has a natural feel to encourage fish to take with confidence and the built in rattle adds to the Crazy Sandeels attractiveness. It is a very versatile lure which can be cast from the shore, jigged from a boat or even fished on a traditional 'flying collar' style of rig. Each pack contains one complete lure and a spare tail Colour - Vert Nacre (natural green)

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The iBORN 98 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 98 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

IMA have developed the Jetty 135 as a high appealing minnow to be used when large baitfish are present and active. It is equipped with the 'MRD' weight transfer system and this combined with a low centre of gravity gives extreme casting distance potential, On the retrieve the Jetty 135 has flashy wobble n roll action and it can perform at high speeds allowing you induce chasing fish to strike. It will sink on the hang allowing you to cover a range of depths as you try to locate the best area to fish and is perfect for covering a lot of water. These characteristics combined with the fact that the Jetty 135 has multiple action capabilities have the IMA field testers stating the Jetty 135S will become the go-to lure for 'surf fishing'..