Lures

Except for the 5g and 10g models, the signals of this irresistible swimming action are amplified audibly by a metal chamber containing internal beads. These beads will begin to rattle in time with the jig's swimming motion.

Except for the 5g and 10g models, the signals of this irresistible swimming action are amplified audibly by a metal chamber containing internal beads. These beads will begin to rattle in time with the jig's swimming motion.

Except for the 5g and 10g models, the signals of this irresistible swimming action are amplified audibly by a metal chamber containing internal beads. These beads will begin to rattle in time with the jig's swimming motion.

Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this jig has been built with an asymmetrical body with a round shape to one side and triangle to the other. The 45:55 weight distribution only increases the fierce action and unmatched presentation. Designed in Japan with premium reflective materials. Perfected by a Mustad UltraPoint assist hook rigged to the front and an UltraPoint treble to the rear.

Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this jig has been built with an asymmetrical body with a round shape to one side and triangle to the other. The 45:55 weight distribution only increases the fierce action and unmatched presentation. Designed in Japan with premium reflective materials. Perfected by a Mustad UltraPoint assist hook rigged to the front and an UltraPoint treble to the rear.

Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this jig has been built with an asymmetrical body with a round shape to one side and triangle to the other. The 45:55 weight distribution only increases the fierce action and unmatched presentation. Designed in Japan with premium reflective materials. Perfected by a Mustad UltraPoint assist hook rigged to the front and an UltraPoint treble to the rear.

Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this jig has been built with an asymmetrical body with a round shape to one side and triangle to the other. The 45:55 weight distribution only increases the fierce action and unmatched presentation. Designed in Japan with premium reflective materials. Perfected by a Mustad UltraPoint assist hook rigged to the front and an UltraPoint treble to the rear.

Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this jig has been built with an asymmetrical body with a round shape to one side and triangle to the other. The 45:55 weight distribution only increases the fierce action and unmatched presentation. Designed in Japan with premium reflective materials. Perfected by a Mustad UltraPoint assist hook rigged to the front and an UltraPoint treble to the rear.

When predators are feeding on herring you need a lure that looks, moves, and reacts like the real thing. The Westin Herrix Jig is engineered for lifelike precision, featuring realistic colours, natural 3D details, and a deadly fluttering action that mimics a fleeing baitfish. Whether you're targeting trophy cod, seabass, or halibut, this jig is built to trigger instinct-driven strikes in both shallow and deep waters.

When fishing vertically, fishermen will often struggle to keep the jig fishing right while battling the current. Mustad’s Mezashi BSJ (Beveled Slow Jerk) Jig is designed to react and move with the water, making this the best choice for fishing at an angle. This lure is center-balanced with a wide body built with a medium-hard lead alloy. A new addition to the Mezashi eye concept, the BSJ Jig features a transparent through-eye that refracts light, attracting game from afar. Tied to the front of the lure are two Mustad light wire assist hooks. Available in a total of 8 different pattern configurations and 5 different weights.

Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this jig has been built with an asymmetrical body with a round shape to one side and triangle to the other. The 45:55 weight distribution only increases the fierce action and unmatched presentation. Designed in Japan with premium reflective materials. Perfected by a Mustad UltraPoint assist hook rigged to the front and an UltraPoint treble to the rear.

Sidewinder Candy King is a brightly coloured fishing lure designed to increase visibility and attraction, helping anglers draw strikes from predatory fish in challenging conditions.

These push in balance spikes allow you to adjust the weight and balance of soft baits. They are perfect for getting the lure to swim level so that you can achieve that slow level swimming action which the fish often find irresistible. The spiked design makes them easy to push in and the body ribs help to hold the weight in position. Each pack contains 8 x 1.8gm and 8 x 3.0gm

The Sandeel from the famous brand Savage Gear is perfect for both fresh- and saltwater predators. The enticing swimming action and bright colour make this lure absolutely irresistible to sea bass and cod. This killer lure can also be used to trigger strikes from big pike! You will receive 1 jighead and 2 bodies.

Glass ampule rattles, great to add clicking sound to your soft lure – or replace lost ones in the 3D Trout Rattle shad or to use in our 3D Crayfish! 5pcs each size S, M & L

Fiiish Mud Digger Chartreuse 5g/10g/15g Maxi Combo

Fiiish Mud Digger Purple Glitter 5g/10g/15g Maxi Combo

Fiiish Black Eel 150 Kaki 10g Combo

Despite lacking the weedless design of its Black Minnow cousin, the Mud Digger has risen through the ranks to become a favourite of lure anglers. The subtle material and paddle tail provide an irresistable action for all predatory fish and the Jig head allows for vertical fishing.

Born from research on the Mud Digger, these combine the ‘hidden hook’ principle, and inverted fin, to create a highly efficient swimbait when fished in a slight current, or fishing is difficult. For either slow scratch, or linear fishing, these are easy to use and have been adopted by many competitors already!

Born from research on the Mud Digger, these combine the ‘hidden hook’ principle, and inverted fin, to create a highly efficient swimbait when fished in a slight current, or fishing is difficult. For either slow scratch, or linear fishing, these are easy to use and have been adopted by many competitors already!

Born from research on the Mud Digger, these combine the ‘hidden hook’ principle, and inverted fin, to create a highly efficient swimbait when fished in a slight current, or fishing is difficult. For either slow scratch, or linear fishing, these are easy to use and have been adopted by many competitors already!

Lots of research was undertaken by Fiiish in France to develop the unique action of the crazy sand eel, which mimics the swimming action of a live sand eel. The Crazy Sandeel offshore head is the most versatile in the Crazy Sandeel jighead range. It can be fished either in a simple cast-retrieve style, sink and draw or simply vertically. The body is infused with a proven formula and the larger sizes incorporate a rattle to imitate the clatter of small baitfish and allow predators to detect the lure.

Keep stocked up on tails for our super realistic sandeel imitation, with a lively kicking action both on the drop and retrieve. Four sizes are available – 9.5cm, 11cm, 12.5cm and 14cm – as well as six different colour options to keep you catching no matter what the conditions are. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with an internal glass rattle that gives off a provoking sound to any nearby hunting fish.