Lures

ABU was founded 100 years ago, in 1921, in Svängsta, Sweden by Carl August Borgström. The company manufactured pocket watches, telephone timers and taxi meters. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. A century later we are still as committed as we were then to providing anglers around the world with the highest quality and most innovative products. The box you hold in your hands contains 3 of our most iconic lures; the Glimmy, ABU-Draget and Island. These lures are remakes of our original models from the 1960’s and 1970’s, in original colors. Gift them, collect them or fish them; They still catch as good today as they did all those years ago.

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

Red Gill Bass Blades - 28g

Red Gill Bass Blades - 42g

Red Gill Bass Blades - 55g

Red Gill Bass Wedge is a great wedge for fishing distance

A great lure for Mackerel, Bass and Pollack

A great lure for Mackerel, Bass and Pollack

A great lure for Mackerel, Bass and Pollack

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

SARDINE GLIDER This slow jigging, flat-sided lure features a hydrodynamic head shape that helps to eliminate tension during jigging. This innovative design is combined with outstanding flashing on the flat areas that will stand out even in deep low light conditions.

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The long-awaited IMA Kosuke 110 sinking model is now available in a limited edition for the first time in four years. By increasing the weight by 3g, the casting distance performance is further improved even with a floating model, and it can be used stably even in rough conditions on rocky shores, surfs, and large rivers.

The long-awaited IMA Kosuke 110 sinking model is now available in a limited edition for the first time in four years. By increasing the weight by 3g, the casting distance performance is further improved even with a floating model, and it can be used stably even in rough conditions on rocky shores, surfs, and large rivers.

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.