Lures

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

The Ultimate Texas Eel is a bismuth jig head that takes all the advantages of the Ultimate Eel and combines them with an ultra sharp offset Decoy iron hook. It has been developed for straight fishing, fishing techniques with pulls or heavy fishing in congested areas.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachev’s Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks. A great little top water for then the bass are fixated on smaller prey items like sprat or fry. Also perfect for calmer water conditions when something that little more subtle will make all the difference.

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

Strong appeal to the sea bass conscious of the surface in the sound, action, splash! CHAPPY 100 of ima professional staff Hitoshi Suzuki second edition. Quick and speedy dog walk action, unique sounds from two different rattles Natural splash and bubble, such three elements appeal to the surface-conscious sea bass!

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The iBORN 98 features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 20cm. The short stubby profile is similar to a wide range of bait species. The iBORN 98 has a design that keeps the lure stable during flight allowing long accurate casting, perfect for working around shallow rocks and gullies or for casting to feeding fish as they drive bait into the shoreline. A "keel" on the side gives the iBORN improved stability when it hits the water allowing it to maintain its action, even in choppy conditions.

The IMA Sasuke 105 fits nicely between the Komomo II and larger Sasuke lures. It has a similar small bait fish profile to the deadly Komomo but the slightly more acute Sasuke 'face' means that it dives slightly deeper than the Komomo allowing you to reach fish when they do not want to come right up to the surface. Despite the small size it can be cast a serious distance, even into strong winds, due to its highly dense internal shifting tungsten ball weights. The Sasuke 105 vibrates tightly on the retrieve with a really seductive, tight 'wiggle' action and the lure can also be made to dart erratically. It normally fishes down to around 80cm but by holding the rod up and using a slow and steady retrieve you can make it fish shallower if you wish.

The IMA Sasuke 105 fits nicely between the Komomo II and larger Sasuke lures. It has a similar small bait fish profile to the deadly Komomo but the slightly more acute Sasuke 'face' means that it dives slightly deeper than the Komomo allowing you to reach fish when they do not want to come right up to the surface. Despite the small size it can be cast a serious distance, even into strong winds, due to its highly dense internal shifting tungsten ball weights. The Sasuke 105 vibrates tightly on the retrieve with a really seductive, tight 'wiggle' action and the lure can also be made to dart erratically. It normally fishes down to around 80cm but by holding the rod up and using a slow and steady retrieve you can make it fish shallower if you wish.

The Sasuke SF-95 is a small slim lure which can be deadly early season or when fish are preoccupied on small bait fish and refusing to even look at larger lures. It has the classic 'saddle label' lip which allows it to work down to around 60cm and gives it that attractive wobbling/rolling action. Despite the small size a moving weight system transfers the weight to the tail during the cast allowing you to hit reasonable distances when using a balanced light outfit. The size 6 saltwater trebles are strong enough to handle bass but also allow you to target smaller species such as mackerel, garfish and sea trout.

IMA Sasuke continues to prove itself as one one the best bass lures ever. The 98 smaller than most Sasukes sold in the UK but bass love it. Fishes between 60cm - 80cm

IMA have developed the Jetty 135 as a high appealing minnow to be used when large baitfish are present and active. It is equipped with the 'MRD' weight transfer system and this combined with a low centre of gravity gives extreme casting distance potential, On the retrieve the Jetty 135 has flashy wobble n roll action and it can perform at high speeds allowing you induce chasing fish to strike. It will sink on the hang allowing you to cover a range of depths as you try to locate the best area to fish and is perfect for covering a lot of water. These characteristics combined with the fact that the Jetty 135 has multiple action capabilities have the IMA field testers stating the Jetty 135S will become the go-to lure for 'surf fishing'..