Lure Fishing

The Superior is a spinning reel designed by the Japanese Abu Garcia team. It stands for lightness and smoothness for an affordable price. The extensive range has reels with difference gear ratios (5.2:1 for normal, 6.2:1 for high gear ratio) and has many shallow spool models, ideal to use in combination with braided line. The Superior is the right choice for anglers who are looking for a modern, light and strong spinning reel.

By using ultra thin materials the J-Braid is super soft and smooth, which you will instantly notice when you feel it. The 8 strand weave results in very high circularity and a super smooth surface that contributes to longer casting distance as well as quieter line travel through the guides and on the reel. In comparison with many braids out in the market J-Braid delivers ultra low stretch and high strength for a small diameter thanks to its high quality, Japanese-made yarn. And as many will discover it is ‘great value for money’. J-Braid went through extensive testing around the world. It was tested as a light lure braid ‘down under’ right through to Deep Ocean jigging and hitting GT’s on poppers off tropical islands

Introducing IMA's Reversible lure case designed to store your lures individually to prevent tangles.

The flat body flanks in time with the shovel tail and lets the sides flash again and again. The rubber mixture in the lower area of ​​the Easy Shiner is very heavily salted and gives the rubber fish A very stable run even without additional weighting. There are recesses in the rubber on the top and bottom so that the Easy Shiner can be perfectly mounted on WideGap and offset hooks. The connection to the shovel tail is kept extra thin, so the Easy Shiner plays reliably even at the slowest retrieving speed. The Easy Shiner are salted and have an octopus aroma. Another bait from KEITECH that weakens large perch, pike and sea predator

Waterproof Rapala LureCamo-printed fabric with molded, waterproof EVA bottom to keep water out. Accommodates four 3600-size tackle boxes inside the bag plus one on top for quick access. Front pocket features tool attachment points and multiple organizer pockets. Zippered see-through pocket inside the lid. Neoprene panels on side pockets for extra capacity. Padded, adjustable shoulder strap. YKK zippers. Tackle boxes not included.

The smaller, more compact Urban Sling Bag is the soft-sided version of the Rapala Classic Sling Bag, holding only one 3600 tackle box, instead of two like its larger brother. The bag includes a compartment for a 10” tablet as well as a touch screen compatible pocket on the shoulder for your phone, making it the ideal choice for any city-locked angler looking to have a quick fish before or after work. There’s plenty of additional space included for your essentials such as pliers, cutters, jigs and leaders. Dimensions (WxHxD): 40 cm/28 cm/14 cm. Capacity: 15 liters. Color: digi-camo/black

A rod with lofty ambitions, it takes its name from the N70 Nebula, a luminous bubble of interstellar gas, a birthplace of powerful new stars. These massive formations of gas profoundly affect their environment, leaving their mark on the future for generations to come. A rod named after such an immense and powerful entity needs to be special, and it is. This is the very best bass blank HTO have ever built, we believe it to be one of the best bass rods ever made for the UK and European bass angler. The price of this rod was the very last thing we had in our minds when we set out on the N70 journey. We wanted to create the very best bass lure rod we could, with zero compromise. The blank itself is built from 40ton Carbon from renowned Japanese manufacturer, Mitsubishi. This carbon base is coated in M4 resin which adds incredible strength while retaining the highest elasticity and sensitivity, creating a blank wall that is 100 times higher in tensile strength compared to steel of the same thickness. Finally a layer of 45 degree helical carbon tape is wrapped around the blank giving it an extra layer of protection and a unique spiral look that doesn’t compromise the blanks performance. This building process makes the rod featherlight, crisp and with an extra fast action that will punch lures to distance with pinpoint accuracy while maintaining the very best action for working lures to their highest levels of efficiency and attraction. Fitted to the blank are Fuji Titanium Framed Torzite 2 K spinning guides. We chose these guides as they are super light to fit in with the featherweight blank, they are also highly efficient. Their design dramatically reduces line twist and gives the line a much more direct motion of travel through the guides for more efficient and accurate casting. They are suitable for both braid, fluorocarbon and monofilament. A Fuji VSS reel seat completes the rod, with a Winn grip handle that is soft to the touch, provides excellent grip and is light.

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

A low cost, entry level bass and lure fishing reel that is lightweight and smooth. Designed to complement our lower cost range of lure fishing rods. Featuring 5+1 stainless steel bearings, the reel is smooth when working lures and when playing fish. A precision drag ensures that the angler retains complete control over the pressure they are applying to a running fish. A perforated spool and graphite body help to reduce the weight of the reel, so it balances well with lighter lure rods. A strong, CNC machined handle is finished with an ergonomic, rubberised handle grip, that is comfortable and grippy with wet hands. A good quality, low cost lure fishing reel that is ideal for newcomers to lure fishing, kids and occasional lure anglers.

SPECIALIST SLING BAG For anglers who want to stay light on their feet but still carry the gear they need, this practical sling bag has the answers. Featuring an easy-access, fold-down front compartment with fixed 5B lure box inside, the main compartment holds 10 heavy-duty PE bags for rigs and soft lures. This is the optimum lure bag for the mobile angler.

Fox Rage Micro Spikey Mixed UV Loaded Pack, a pack of four 4cm soft plastic micro spikey baits. Supplied ready to fish mounted on quality Fox Rage 3g size 4 micro Jigheads. Its a handy and convenient way to grab yourself a selection of these popular lures on suitably matched jigheads.

New Loaded mixed pack of Tiddler Fast colours

Seadra Aqua-Drop Slow Jigs have been extensively trialed in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lure has accounted for hundreds of bass with many exceeding double figures in weight. The Aqua Drop’s unique and seductive movement has proved irresistible when fished in traditional sink and draw fashion, but it’s the lure’s tantalising tumble as it drops defiantly through the depths that has proved to be the downfall of many fish, time and time again. Armed with outstandingly sharp heavy gauge wire assist hooks that really take hold, the Seadra Aqua Drop Slow Jig will hold your catch all the way to the waiting net.