Lure Fishing

Perfect medium gape, forged Carbon steel hooks, with easy clip on large eye and mounted stainless steel centerpin corkscrew. Ultra-sharp needle point with micro barb.

Savage Gear Gravity Stick Kit A slim-profile, long-casting range of soft lures with a high specific gravity. All the lures have a rattle slot in the main body plus an insert weight slot in the tail area to add even more distance to your cast if required.

With a lively kicking action both on the drop and retrieve, baitfish imitations don't get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures a perfect action, the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook

The Savage Gear ALU Pro Pliers M 18cm are durable, corrosion-resistant aluminium fishing pliers designed for powerful cutting, secure hook handling, and precise rigging. Built for saltwater use, they offer reliability and comfort for lure, boat, and beach anglers.

The Savage Gear ALU Pro Pliers S 15cm are compact, ultra-strong aluminium fishing pliers designed for precision rigging, hook removal, and split ring work. Lightweight, corrosion-resistant, and built for saltwater use, they’re the perfect tool for any lure, boat, or beach angler.

With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique jig head helps to ensure the lure moves with a perfect rolling and darting action.

The Superior is a spinning reel designed by the Japanese Abu Garcia team. It stands for lightness and smoothness for an affordable price. The extensive range has reels with difference gear ratios (5.2:1 for normal, 6.2:1 for high gear ratio) and has many shallow spool models, ideal to use in combination with braided line. The Superior is the right choice for anglers who are looking for a modern, light and strong spinning reel.

The Superior is a spinning reel designed by the Japanese Abu Garcia team. It stands for lightness and smoothness for an affordable price. The extensive range has reels with difference gear ratios (5.2:1 for normal, 6.2:1 for high gear ratio) and has many shallow spool models, ideal to use in combination with braided line. The Superior is the right choice for anglers who are looking for a modern, light and strong spinning reel.

The Superior is a spinning reel designed by the Japanese Abu Garcia team. It stands for lightness and smoothness for an affordable price. The extensive range has reels with difference gear ratios (5.2:1 for normal, 6.2:1 for high gear ratio) and has many shallow spool models, ideal to use in combination with braided line. The Superior is the right choice for anglers who are looking for a modern, light and strong spinning reel.

A premium 8-strand braided fishing line offering exceptional strength, smooth casting, and high sensitivity, finished in a low-visibility dark green colour. By using ultra thin materials the J-Braid is super soft and smooth, which you will instantly notice when you feel it. The 8 strand weave results in very high circularity and a super smooth surface that contributes to longer casting distance as well as quieter line travel through the guides and on the reel. In comparison with many braids out in the market J-Braid delivers ultra low stretch and high strength for a small diameter thanks to its high quality, Japanese-made yarn. And as many will discover it is ‘great value for money’. J-Braid went through extensive testing around the world. It was tested as a light lure braid ‘down under’ right through to Deep Ocean jigging and hitting GT’s on poppers off tropical islands

Introducing IMA's Reversible lure case designed to store your lures individually to prevent tangles.

If you’re an LRF angler, this bag is for you. A small, neat bag for storing smaller tackle items and compact lure boxes on a session. Made from a tough, water-resistant, wipe clean 420D Oxford Nylon material. It features a strap that can be used either over the shoulder like a sling bag or around the waist for easy access. The main compartment is large enough to hold lure boxes, and a mesh pocket at the rear of the compartment is good for storing packets of small, soft lures. The front pocket features a further mesh pocket for lure packs and another compartment for lure boxes, accessory boxes, tools and other bits of kit. To the front is a small zipped pocket for securing smaller items and another open pocket to the front. The main central flap that covers all of these compartments is secured with a buckle. To one side is a tool loop with velcro fastening for scissors, pliers and other tools. To the other side is a material flap that is secured with velcro and clips to hold a landing net, drink and other round items.

The flat body flanks in time with the shovel tail and lets the sides flash again and again. The rubber mixture in the lower area of ​​the Easy Shiner is very heavily salted and gives the rubber fish A very stable run even without additional weighting. There are recesses in the rubber on the top and bottom so that the Easy Shiner can be perfectly mounted on WideGap and offset hooks. The connection to the shovel tail is kept extra thin, so the Easy Shiner plays reliably even at the slowest retrieving speed. The Easy Shiner are salted and have an octopus aroma. Another bait from KEITECH that weakens large perch, pike and sea predator

The smaller, more compact Urban Sling Bag is the soft-sided version of the Rapala Classic Sling Bag, holding only one 3600 tackle box, instead of two like its larger brother. The bag includes a compartment for a 10” tablet as well as a touch screen compatible pocket on the shoulder for your phone, making it the ideal choice for any city-locked angler looking to have a quick fish before or after work. There’s plenty of additional space included for your essentials such as pliers, cutters, jigs and leaders. Dimensions (WxHxD): 40 cm/28 cm/14 cm. Capacity: 15 liters. Color: digi-camo/black

Small bag design for mobile lure anglers. If you’re an angler who doesn’t need to take much kit with them on a lure session, this bag is perfect. It gives you just enough room to store all of the lure boxes and accessories you may need for a short session. A real grab and go bag! Made from tough, water-resistant, wipe clean 420D Oxford Nylon material. Designed to go over your shoulder, it features a padded back and shoulder strap for comfort. D rings at either side of the shoulder strap are handy for attaching tools and accessories. Just above the main compartment is a zipped pouch, ideal for storing personal items such as phones, wallets, keys etc. Although it is secure, it is not waterproof so only store valuable items in here when its sensible to do so. To one side of the bag is a purposefully designed fabric ring with secure velcro close for storing pliers and scissors for quick access. The other side is a material flap which can be fastened with velcro and clips to store items such as a landing net or water bottle. The main compartment is hidden behind a flap which contains a small zipped pocket. Lifting the flap reveals a further gusseted zipped pouch which is perfect for small accessory boxes. It also has a clear envelope at the back for kit separation. The main compartment is big enough to carry bigger lure boxes and has two drainage holes in the bottom to allow any excess water to escape when wading or putting wet boxes into the bag. A hard-wearing base keeps the bag in top condition and the tackle protected.

A rod with lofty ambitions, it takes its name from the N70 Nebula, a luminous bubble of interstellar gas, a birthplace of powerful new stars. These massive formations of gas profoundly affect their environment, leaving their mark on the future for generations to come. A rod named after such an immense and powerful entity needs to be special, and it is. This is the very best bass blank HTO have ever built, we believe it to be one of the best bass rods ever made for the UK and European bass angler. The price of this rod was the very last thing we had in our minds when we set out on the N70 journey. We wanted to create the very best bass lure rod we could, with zero compromise. The blank itself is built from 40ton Carbon from renowned Japanese manufacturer, Mitsubishi. This carbon base is coated in M4 resin which adds incredible strength while retaining the highest elasticity and sensitivity, creating a blank wall that is 100 times higher in tensile strength compared to steel of the same thickness. Finally a layer of 45 degree helical carbon tape is wrapped around the blank giving it an extra layer of protection and a unique spiral look that doesn’t compromise the blanks performance. This building process makes the rod featherlight, crisp and with an extra fast action that will punch lures to distance with pinpoint accuracy while maintaining the very best action for working lures to their highest levels of efficiency and attraction. Fitted to the blank are Fuji Titanium Framed Torzite 2 K spinning guides. We chose these guides as they are super light to fit in with the featherweight blank, they are also highly efficient. Their design dramatically reduces line twist and gives the line a much more direct motion of travel through the guides for more efficient and accurate casting. They are suitable for both braid, fluorocarbon and monofilament. A Fuji VSS reel seat completes the rod, with a Winn grip handle that is soft to the touch, provides excellent grip and is light.

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

The Rapala Sling Bag Countdown is a compact, quick-access sling pack designed for active lure anglers. Built for comfort and mobility, it rotates effortlessly to the front for one-handed access, with smart internal storage ideal for lure boxes, tools and essentials.

A low cost, entry level bass and lure fishing reel that is lightweight and smooth. Designed to complement our lower cost range of lure fishing rods. Featuring 5+1 stainless steel bearings, the reel is smooth when working lures and when playing fish. A precision drag ensures that the angler retains complete control over the pressure they are applying to a running fish. A perforated spool and graphite body help to reduce the weight of the reel, so it balances well with lighter lure rods. A strong, CNC machined handle is finished with an ergonomic, rubberised handle grip, that is comfortable and grippy with wet hands. A good quality, low cost lure fishing reel that is ideal for newcomers to lure fishing, kids and occasional lure anglers.

The Pocket Flip Wallet is designed for our Line Thru lures and is made from soft yet durable 600Denier fabric with inner lining and elastic dividers. It has eight removeable, zip-lock bags for pre-rigged Line Thru lures or traces, with eight treble hook protectors, for hook sizes #8-5. Made to fit perfectly in wading jacket pockets. Holds 14 lures up 13cm and eight pre-rigged lures, with traces in zip-lock bags.

Four NEW Colours; UV Nightmare, UV Chartreuse Ayu, UV Lemon Tiger and UV Hot Olive.

Fox Rage Micro Spikey Mixed UV Loaded Pack, a pack of four 4cm soft plastic micro spikey baits. Supplied ready to fish mounted on quality Fox Rage 3g size 4 micro Jigheads. Its a handy and convenient way to grab yourself a selection of these popular lures on suitably matched jigheads.