Hard Lures

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Stealth Glide is the slowest sinking lure in the Samson range. Although the lure was designed for a generally slower retrieval speed, it works equally well with a fast retrieve, and can be worked across the surface, just below, or dropped down deeper.

The Zilla Deep Crank is a deep running crankbait with a nervous rolling action that has been designed for both casting and trolling applications. When jerked/twitched it flashes side-to-side and has erratic movements. Use the Klip Lok® system to change the slow floating to sinking and fish it even deeper. Diving depth: 3 - 5+ meter.

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.

The Sandeel Pencil is supplied with the perfect saltwater sea bass hooks and practical treble hook protector.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures. 

Brought to you via the collaboration of Tacklewave and Marc Cowling the South Devon Bass Guide here is the Chappy 80 in Marc's very own design, here are his thoughts and an insight into this design.