Hard Lures

The Lucky Craft Sammy 128 Green Mackerel, is a very noisy and fat surface bass lure.

The Lucky Craft Sammy 128 Killer Shrimp, is a very noisy and fat surface bass lure.

The Lucky Craft Sammy 128 Metallic Sardine, is a very noisy and fat surface bass lure.

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

Depth: 1,3-1,6m No graceful gliding finishes here. When you want the Rapala® RipStop™ to execute a pause in your retrieve, it does so – immediately. It's a whole new way of fishing a ripping, slashing jerkbait. Because of the water resistance built into its unique hard boot tail design, the RipStop comes to rest quickly, with only a subtle shiver as it reverts to a head-slightly-up position to begin an agonizingly slow rise toward the surface. Molded lip for perfectly tuned precision.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

One of the angling world's favourite fishing lure manufacture, Rapala has been designing lures since 1936. Rapala lures are all hand-tuned and tank-tested before packaging to assure your lure has the Rapala trademark swimming action that big fish can't resist, straight out of the box. The Rapala Maxrap Walk'N Roll Lures measure at 13cm, offering predator anglers a "do-all" topwater bait. The MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions and weather, perfect for all year round use. The Rapala lure was developed in partnership with pro anglers that were fishing the Atlantic, assuring its durability in extreme conditions.

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!