Hard Lures

One of the angling world's favourite fishing lure manufacture, Rapala has been designing lures since 1936. Rapala lures are all hand-tuned and tank-tested before packaging to assure your lure has the Rapala trademark swimming action that big fish can't resist, straight out of the box. The Rapala Maxrap Walk'N Roll Lures measure at 13cm, offering predator anglers a "do-all" topwater bait. The MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions and weather, perfect for all year round use. The Rapala lure was developed in partnership with pro anglers that were fishing the Atlantic, assuring its durability in extreme conditions.

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

Since 1936, Rapala has been producing world-class fishing lures to anglers. Today, Rapala has expanded from lures to knives, tools and accessories which are trusted by fishing enthusiasts in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, landed with their tackle. It is a company that pride themselves on the knowledge of professional anglers and a history of unwavering dedication to quality. Rapala is big on precision and so its lures are still hand-tuned and tank-tested before packaging, assuring the Rapala trademark swimming action that big fish cannot resist. Perfect for catching smaller perch and pike, this 9cm Ripstop offers you a great searching lure, so if you are fishing in an unfamiliar lake, you can use this lure to familiarise yourself to wear the fish are more likely to be. Made from durable two-part plastic and with an integrated lip, this Rapala lure is built to perform and last the rigors of battling predator fish.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action. The Chappy 80 features a ​unique rattle sound by incorporating two types of rattle and when worked creates a naturally occurring splash & bubble which Bass find hard to resist

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perfect for fishing suspended fish or submerged growth and structure. Deep diving lip with Rapala “wobble” action.

The Lure is based on the details from an anchovy, designed for Extreme casting distance and a great walk the dog action with spitting and strong rattling sound. The Panic Prey imitates an injured and panicking prey fish on the surface. Seabass, bluefish, mahi-mahi, barracudas and leerfish will be all over this lure! Fishing Methods: With the rod low or high and with a fast twitch and retrieve, the lure will perform fast and sharp splashing walk the dog action.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Available from 50mm. to 110mm. Trout, perch, salmon, pike, zander and bass have all fallen to this seductive charms. There is Tormentor to suit all locations with a range of fish catching colours that scream to be cast to those fishy hotspots.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

The Hound Glide 125F is a diving lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres!

The "Qualy 105F" was developed with the concept of a minnow that is easy to use throughout the year, with long-distance casting performance.

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight trasfer allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. The IMA lures are highly durable made from tough ABS plastic.

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action.

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease