Hard Lures

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Savage Gear Surf Walker 2.0 Sinking - 15.5cm 26.5g Purple GD

78131
The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.
£9.99 £7.99

Savage Gear Surf Walker 2.0 Sinking - 15.5cm 26.5g Sardine GD

78130
The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.
£9.99 £7.99

IMA Chappy 100 - Shimomi Sparkle

CP100-Y0247
The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures. In use it has proved to cast extremely well and very to get a good action with, resulting in tight twisting turns, making a good account of itself on the water with its splashes and loud rattling, most importantly attracting many fish to hit it for me and many of our customers.
£20.99

IMA Chappy 80 - MC1

CP80-2862
Brought to you via the collaboration of Tacklewave and Marc Cowling the South Devon Bass Guide here is the Chappy 80 in Marc's very own design, here are his thoughts and an insight into this design.
£18.99

IMA Chappy 80 - Shimomi Sparkle

CP80-Y0246
The Chappy 100 has proven itself to be a reliable long casting lure with a very attractive fish enticing action...so here is the 80mm 12g version - all the same properties just smaller.
£19.99

IMA Chappy 80 - Pearl White

CP80-Y0209
The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.
£18.99

Major Craft Jigpara Micro Slim Jig - 7g Zebre Glow

JPMSL-7-007
A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away! Single treble on rear.
£6.99

Savage Gear 3D Needle Jig 40g 150mm - Mac Ayu

73217
This slow jigging, flat-sided lure features a hydrodynamic head shape that helps to eliminate tension during jigging. This innovative design is combined with outstanding flashing on the flat areas that will stand out even in deep low light conditions. The lure is also equipped with a built-in rattle and real fish scale details – it’s designed to do an amazing job with minimum effort. The sinking action of the lure produces amazing spins, stops and sliding movements that will entice plenty of bites during the fall – perfect for the long fall slow style.
£9.99 £4.99

Savage Gear Gravity Shallow - Mackerel Ayu 10cm 14g

78019
There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.
£13.45 £10.99

IMA Hound 100F Sonic - Ayu

Y0253
The Ima Hound Sonic 100F is a long casting minnow which digs in well in rough conditions.
£19.99

Savage Gear Gravity Pencil - 5cm 8g Dark Magic

1612540
A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped for extreme distance casting, almost defying Gravity.
£9.99 £7.50

Savage Gear Gravity Pencil - 5cm 8g Sparky

1612542
A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped for extreme distance casting, almost defying Gravity.
£9.99 £7.50

Axia Climax 16.2g Clear Candy Black - 113mm

ACL1135
A short but heavy surface fishing lure that has buoyancy to make it sit higher out of the water. This weight distribution allows it to be worked effectively in both calm and rougher water conditions, the weight gives the lure extra stability when worked in choppy water, maintaining its action no matter what the circumstances.
£8.99 £6.99

Sakura Mr Joe 120 35G - Alburno Spain Special

SAPLB5051120-SSP
Sakura Mr Joe S 120MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe S 80MM allows you to cover lots of water.
£9.99

Sakura Mr Joe 80 12.5G - French White

SAPLB505180-P08
Sakura Mr Joe 80MM is a slow sinking twitch bait. It is perfect for a submerged ‘walk the dog’ action and sinks slowly on the ‘hang’ It rises towards the surface on the retrieve and by varrying your retrieve and rod angle the Sakura Mr Joe 80MM allows you to cover lots of water.
£8.99

Sakura Dyna Stick 110mm 15g - Alburno Spain Special

SAPLH5013110-SSP
The new Dynastick SAKURA surface lure will amaze you with its performance! This stickbait is already shaping up to be your next major asset. Be it during casts, during which it reaches phenomenal distances while maintaining an ultra-precise trajectory, or in action fishing.
£10.99

Kamikaze 125 | 125mm 18g - Fish Scale Flashing Plate

HHKA12507
Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written all over it. The Kamikaze is tail weighted, this makes the lure aerodynamic and stable in the air, allowing it to cast like an arrow, to reach extreme distances. When static, the lure sits tail down in the water, waiting for any predator that strikes.
£12.99

Kamikaze 125 | 125mm 18g - White

HHKA12505
Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written all over it. The Kamikaze is tail weighted, this makes the lure aerodynamic and stable in the air, allowing it to cast like an arrow, to reach extreme distances. When static, the lure sits tail down in the water, waiting for any predator that strikes.
£12.99

Westin Fixed Sbass 18g 11cm - Bright White Scales

S090-1094-084
Westin Sandy Fixed SBass – The Ultimate Sea Bass & Sea Trout Magnet Designed for the demanding environments of white-water surf, rocky reefs, and estuaries, the Westin Sandy Fixed SBass is a precision-engineered lure that sea bass and sea trout simply can’t ignore. Whether you’re fishing in daylight or darkness, this lure’s proven colour patterns are tailored to match every condition and habitat these elusive predators haunt.
£9.99

Westin Fixed Sbass 18g 11cm - Real Sandeel Scales

S090-1101-084
Westin Sandy Fixed SBass – The Ultimate Sea Bass & Sea Trout Magnet Designed for the demanding environments of white-water surf, rocky reefs, and estuaries, the Westin Sandy Fixed SBass is a precision-engineered lure that sea bass and sea trout simply can’t ignore. Whether you’re fishing in daylight or darkness, this lure’s proven colour patterns are tailored to match every condition and habitat these elusive predators haunt.
£9.99

Westin Fixed Sbass 18g 11cm - Silver Ghost Scales

S090-1100-084
Westin Sandy Fixed SBass – The Ultimate Sea Bass & Sea Trout Magnet Designed for the demanding environments of white-water surf, rocky reefs, and estuaries, the Westin Sandy Fixed SBass is a precision-engineered lure that sea bass and sea trout simply can’t ignore. Whether you’re fishing in daylight or darkness, this lure’s proven colour patterns are tailored to match every condition and habitat these elusive predators haunt.
£9.99

Xorus Asturie 130 - Blanc

ASTURIE130BLANC
The Xorus Asturie is a hybrid type lure it can be worked as a surface lure and on the retrieve it will also dive under the surface to a foot or two deep.
£22.99

Xorus Asturie 130 - Mat White

ASTURIE130MATWHITE
The Xorus Asturie is a hybrid type lure it can be worked as a surface lure and on the retrieve it will also dive under the surface to a foot or two deep.
£23.99

Xorus Patchinko II 140mm - 500G

PATCH140500G
The Xorus Patchinko II is a long casting surface lure which has a well-deserved reputation of being one of the all-time top bass lures. It is a ‘must have’ lure for any keen bass angler and the Patchinko will often catch when other surface lures are failing to result in hook ups. The Xorus Patchinko II is tail weighted which allows you to make long accurate casts and distances of 60m+ are possible given balanced tackle and favourable conditions. This means that you can cover more water and reach the fish when they are slightly further from the shore. The body weighting, angled face and loop position means that the Xorus Patchinko II almost works itself with a steady retrieve but its effectiveness can be increased by adopting a ‘walk the dog’ action with the rod tip.
£24.99