Rods

Classed as one of the toughest and sensitive rod ranges on the market. The Shakespeare Ugly Stik has built its reputation on their unique rod construction that provides them with their extreme durability and robustness. Constructed from a unique blend of graphite and fibreglass that is unlike any other rod on the market. The Ugly Stik is renowned for its virtually unbreakable construction, making it an ideal choice for novice anglers or anglers looking for an affordable and reliable spinning rod. The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range. To reinforce the Ugly Stik GX2 spinning rods reliability, Shakespeare offers a staggering 7-year manufacturer warranty, ensuring you have total peace of mind. Coming in various lengths and casting weights, there is a rod in the range to target most UK species. From Ultra light and light lure rods for targeting perch and trout to medium-heavy to heavy spinning rods for targeting salmon and pike.

A six-section telescopic rod that’s designed for spin fishing and light lure work, the Daiwa Sweepfire is the perfect choice to put in the boot of your car when you’re heading off for a city break. With a full carbon blank, and the lightweight responsiveness of a cork handle and fore grip, this is a fun little rod for those looking to get into lure work, or simply wanting to have a change once in a while. A hook keeper ring allows you to stroll along the high banks of urban rivers or the busiest canal towpath safely, with your rod tackled up and ready to go whenever you see an opportunity, while stainless frame guides, with aluminium oxide rings, provide a braid-ready durability that will keep things flowing smoothly while you tease and tempt the monsters of the deep.

The Daiwa B-Cast Combo give you a complete baitcasting outfit loaded with line and ready to go. Supplied with a two piece 8ft baitcasting lure rod with a 20-60g casting weight. Plus a 200 sized left hand wind reel pre-loaded with 0.24mm X4 braided line. A great way to dip your toe into baitcasting without breaking the bank and ideal for beginners.

•For anglers on a tight budget the Forcemaster Commercial offers great value. There are three float and three feeder models to choose from. All have forgiving fish-playing actions and offer versatile performance, backed by one of the biggest brands in fishing.

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

Made using Superior ‘Toracya®’ carbon for ultimate tensile strength High performance Fuji K guides Fuji DPS reel seat Full Carbon tip Optimum casting weight: 115-215gr Average butt diameter: 19-20mm Designed for Fixed spool reels Ergonomic rubberised grip Incorporating everything you need; Power, Accuracy and Sensitivity. 3 Piece Sea Fishing Continental Beachcaster Rod

The FXD Series from ICON is a premium continental style rod which has been designed for the UK shore angler. They feature a spliced hybrid tip for improved sensitivity, however the butt and mid-section offer a stiffer progressive action then standard continental rods to produce immense casting capabilities. The tip sits nicely in the tide yet retains sensitivity to help you spot bites. Despite the blanks slim profile the rod has a good reserve of power to help you when playing larger fish and the FXD Elite makes a very nice all round shore rod which covers the needs of all but the harden rock angler.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

Okuma Psycho Perch Rod features ultra-light high modulus carbon blank construction, and ultimate flex reinforced (UFR®) rod tip technology that increases rods lifting power and maximum strength. The rod covers all European styles of perch fishing.

SGS2 LONG CASTING Set your sights on the horizon with this long-length rod range that has been created with one thing in mind: superior casting ability. The increased length of these rods makes them ideal for when long range casting is your friend – from casting lures above the swell on beaches or river mouths, to surf fishing for sea bass or bluefish. These rods are particularly useful when fishing minnows, metal lures or spoons and sinking pencils. You’ll wonder how you fished without them.

These rods are all built on premium grade carbon blanks, and have a low glare matt tape finish, for improved weight and a crisper action.

"Lighter, finer and stronger"  The Tidrift 5G series is the realisation of this theme.

"Lighter, finer and stronger"  The Tidrift 5G series is the realisation of this theme. By adopting the new carbon manufacturing process "R360 structure" and the new material Toray. T1100G carbon". This range of rods fits this theme precisely

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.