Rods

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

The VADERX Spinning rods are an ideal choice for lure anglers who are looking for top performance and specification without breaking the bank. A lightweight carbon blank, designed to perform across the lure fishing spectrum by offering a fast and fairly powerful action for tackling high powered predators and hard fighting fish. The top-quality blank has been finished with a high-grade cork handle with rubberised cork reinforcement for comfortable and warm grip in cold weather. Featuring high frame K-style guides for tangle-free smooth line release and greater casting distance, these rods are great value for money with performance to match.

A six-section telescopic rod that’s designed for spin fishing and light lure work, the Daiwa Sweepfire is the perfect choice to put in the boot of your car when you’re heading off for a city break. With a full carbon blank, and the lightweight responsiveness of a cork handle and fore grip, this is a fun little rod for those looking to get into lure work, or simply wanting to have a change once in a while. A hook keeper ring allows you to stroll along the high banks of urban rivers or the busiest canal towpath safely, with your rod tackled up and ready to go whenever you see an opportunity, while stainless frame guides, with aluminium oxide rings, provide a braid-ready durability that will keep things flowing smoothly while you tease and tempt the monsters of the deep.

•For anglers on a tight budget the Forcemaster Commercial offers great value. There are three float and three feeder models to choose from. All have forgiving fish-playing actions and offer versatile performance, backed by one of the biggest brands in fishing.

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

The Oxygen series of rods are brand new for 2016, an affordable range of rods designed for occasional anglers and those who are trying continental rods for the first time. A brand new range of rods for 2016, designed as an affordable range of rods for occasional anglers and those who are trying continental rods for the first time. Each blank is built in full carbon and fitted with good quality guides. Despite the price, these rods are still built to the same standard and attention to detail as higher priced Vercelli rods. A dependable continental rod that won’t break the bank. This rod features the Vercelli Hybrid Tip, great for enhancing bite detection and casting softer more fragile baits.

Made using Superior ‘Toracya®’ carbon for ultimate tensile strength High performance Fuji K guides Fuji DPS reel seat Full Carbon tip Optimum casting weight: 115-215gr Average butt diameter: 19-20mm Designed for Fixed spool reels Ergonomic rubberised grip Incorporating everything you need; Power, Accuracy and Sensitivity. 3 Piece Sea Fishing Continental Beachcaster Rod

The FXD Series from ICON is a premium continental style rod which has been designed for the UK shore angler. They feature a spliced hybrid tip for improved sensitivity, however the butt and mid-section offer a stiffer progressive action then standard continental rods to produce immense casting capabilities. The tip sits nicely in the tide yet retains sensitivity to help you spot bites. Despite the blanks slim profile the rod has a good reserve of power to help you when playing larger fish and the FXD Elite makes a very nice all round shore rod which covers the needs of all but the harden rock angler.

The FXD Series from ICON is a premium continental style rod which has been designed for the UK shore angler. They feature a spliced hybrid tip for improved sensitivity, however the butt and mid-section offer a stiffer progressive action then standard continental rods to produce immense casting capabilities. The tip sits nicely in the tide yet retains sensitivity to help you spot bites. Despite the blanks slim profile the rod has a good reserve of power to help you when playing larger fish and the FXD Elite makes a very nice all round shore rod which covers the needs of all but the harden rock angler.

The ICON M-Sport Rod range punches well above its price bracket, boasting features of rods twice the price; such as action, bite detection and casting ability. This range is complete with 3 different models tailored to what you need them to do.

The ICON M-Sport Rod range punches well above its price bracket, boasting features of rods twice the price; such as action, bite detection and casting ability. This range is complete with 3 different models tailored to what you need them to do.

The ICON M-Sport Rod range punches well above its price bracket, boasting features of rods twice the price; such as action, bite detection and casting ability. This range is complete with 3 different models tailored to what you need them to do.

The MAX X BLACK OPS combos are light, modern, strong and reliable spinning combos for predator fishing. The rods are made of strong and light weight 24T carbon material and are equipped with high quality LTS guides. The MAX X BLACK OPS reel has 3+1 bearings and operates very smooth. These combos are the ideal choice for the starting angler who is looking for decent quality! Special BLACK OPS version with grey camo EVA patterns and understated matte black design.

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

These rods are all built on premium grade carbon blanks, and have a low glare matt tape finish, for improved weight and a crisper action.

Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.

Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.

The short length is ideal for accurate, repetitive casting when fishing a pellet waggler. It will comfortably cast a wide range of floats up to 6g in weight and is better suited for fishing tighter swims where room for casting and playing fish is restricted.

The Concept GT 11ft Feeder rod has a progressive through action, which makes it ideal for use on commercials when fishing with method feeders but is equally at home fishing with cage feeders. It is built on high-quality blanks that are responsive and agile, with top fittings to provide an exceptional feel when in use.