Lure fishing Rods

Lure fishing covers a vast range of fishing within angling. Sea,game and coarse all have target species that can be fished for using lures. 

Generally shorter than most rods lure rods are designed to be cast with a fast action but also give you the control to impart life into the lure your using.

Wether its sea ,coarse or game lure fishing lure rods have the added bonus of one rod will cover various situations.

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Penn Conflict Elite 1p - 6-32g M

1558337
To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity
£319.99 £271.99

Penn Squadron III Labrax 212 - 10-30g

1558398
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater. Finished with ergonomically shaped high-density EVA handles and SW proof guides, these rods are built to last.
£64.99

Penn Conflict XR Inshore - 8ft 30g

1544297
The PENN Conflict XR Inshore series is especially designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with high modulus carbon and carbon X-wrap technology, theses are simply unparalleled in it’s price class. Next to that, alls are equipped with the best SW Proof Fuji Alconite K-type guides and Fuji VSS reel seats to make them as durable as possible.
£183.99 £119.99

Penn Regiment III Bass Spin 9ft 3pc - 15-56g

1544343
The PENN Regiment III Bass spinning's are available in two different models; a 9ft and 10ft. These are constructed from a 30 ton carbon blank in combination with SLS3 technology, resulting in low weight and thin diameter blanks with incredible strength. Boths are designed to be handle both braided and mono lines and are fitted with the best SeaGuide guides.
£94.99 £89.99

Savage Gear SGS6 All Around - 9ft 7-35g ML

74927
Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target. Depending on the lure weight class you choose, this range can cover fishing for sea bass, bluefish, barracudas, bonitos and pretty much any other saltwater predator you can think of.
£289.99 £259.99

Penn Conflict XR Inshore Lure Rod - 7ft 5In 50g

1544296
The PENN Conflict XR Inshore series is specially designed for targeting inshore species like Seabass and Bluefish.
£159.99 £138.45

Savage Gear SGS6 All Around - 8ft 3Inch Fast 12-42g

74925
SGS6 ALL-AROUND, designed by Savage Gear to be the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.
£265.99 £239.99

Major Craft Tidrift 5G TD5-962M

TD5-962M
"Lighter, finer and stronger"  The Tidrift 5G series is the realisation of this theme. By adopting the new carbon manufacturing process "R360 structure" and the new material Toray. T1100G carbon". This range of rods fits this theme precisely
£299.99

Major Craft Tidrift 5G TD5-862L/ML

TD5-862L/ML
"Lighter, finer and stronger"  The Tidrift 5G series is the realisation of this theme.
£299.99

Shakespeare Ugly Stik GX2 Spinning Rod - 7 ft 6-15 Line Rating

1264735
Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.
£47.99 £42.99

Penn Conflict Inshore 962 Max 45g

1543700
The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.
£105.00

Penn Conflict Inshore 902 Max 30g

1543704
The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.
£104.99

Penn Conflict Inshore 802 Max 30g

1543702
The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.
£89.99

Penn Squadron III Travel SW Spin - 275m 20-50g

1558376
Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.
£99.99 £98.99

Penn Squadron III Travel SW Spin - 274m 20-80g

1558373
Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.
£99.99 £98.99

Penn Squadron III Travel SW Spin - 2.4m 15-40g

1558375
Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.
£84.99 £78.50

Penn Squadron III Labrax - 2.40m 14 - 42g

1558399
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.
£74.99

Penn Squadron III Labrax - 2.70m 20 - 50g

1558400
Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.
£84.99

Shimano Vengeance CX Sea Bass - 8ft 7-35g

SVCX24SBM
The renewed entry-level VENGEANCE Sea Bass rods are the go-to rods for anglers who want to start fishing for Sea bass and for anglers who are on a tight budget. These rods have been tested and tweaked extensively throughout the past year, resulting in unmatched performance in this price-class.
£44.99

Major Craft Ceana Seabass CNSS-962M - 9ft 6In 12-42g

CNSS-962M
Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!
£94.99

Major Craft Ceana Seabass CNSS-902ML - 9ft 10-30g

CNSS-902ML
Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!
£94.99

Okuma Psycho Perch UFR Spin 2.30m 3-18g

PSY-S-732L
Okuma Psycho Perch Rod features ultra-light high modulus carbon blank construction, and ultimate flex reinforced (UFR®) rod tip technology that increases rods lifting power and maximum strength. The rod covers all European styles of perch fishing.
£69.99 £59.99

Savage Gear SGS2 Long Casting 9ft6 F - 15-50G MH 1.0-1.5 2SEC

74889
SGS2 LONG CASTING Set your sights on the horizon with this long-length rod range that has been created with one thing in mind: superior casting ability. The increased length of these rods makes them ideal for when long range casting is your friend – from casting lures above the swell on beaches or river mouths, to surf fishing for sea bass or bluefish. These rods are particularly useful when fishing minnows, metal lures or spoons and sinking pencils. You’ll wonder how you fished without them.
£99.99 £98.99

Shakespeare Firebird 9ft Spinning Combo 20-80g

1549717
The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.
£29.99

Abu Garcia MAX® X BLACK OPS Spinning Combo - 8ft 10-30g

1551688
The MAX X BLACK OPS combos are light, modern, strong and reliable spinning combos for predator fishing. The rods are made of strong and light weight 24T carbon material and are equipped with high quality LTS guides. The MAX X BLACK OPS reel has 3+1 bearings and operates very smooth. These combos are the ideal choice for the starting angler who is looking for decent quality! Special BLACK OPS version with grey camo EVA patterns and understated matte black design.
£99.99 £88.99

Ugly Stik GX2 Spinning Rod - 6ft 4-10lb

1264731
Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.
£47.99 £41.99

Abu Garcia Devil Spin 9ft 10-30g

1394624
Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!
£39.99 £37.99

Abu Garcia Devil Spin 9ft 15-40g

1216280
Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!
£42.99 £37.99

Shakespeare Firebird 8ft Spin Combo 10-40g

1552883
The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.
£29.99

Abu Garcia Devil Spin 8ft 10-30g

1216279
Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!
£42.99 £37.99

Savage Gear SGS2 All-Around 9ft 10-40g MH

74884
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£99.99 £91.99

SAVAGE GEAR SGS2 ALL-AROUND 9' 7-35G ML

74883
SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.
£94.99 £86.95
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