Soft Lures

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

DRX Sandeels are designed for predatory fish. In saltwater, they catch Bass, Mackerel, Pollack, Wrasse and Cod. In freshwater, they catch Pike and Perch.

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

Perfectly mimic the most common bait species such as Pilchards, Anchovies, Sprats, Joey Mackerel and Launce. Perfect from both boat and shore whether targeting Bass from Estuaries and in-shore reefs or Cod and Pollock from off-shore wrecks, these lures have it covered!

Perfectly mimic the most common bait species such as Pilchards, Anchovies, Sprats, Joey Mackerel and Launce. Perfect from both boat and shore whether targeting Bass from Estuaries and in-shore reefs or Cod and Pollock from off-shore wrecks, these lures have it covered!

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

A selection of your favourite colours all in one pack. Also included in the back are two of our Brand New colours

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.