Reels

The PENN® Authority™ is the new PENN® standard. Focusing on best-in-class smoothness and sealing, these reels will have a size and gear ratio for every scenario. Utilizing CNC Gear technology™, the precision-cut stainless steel gear train paired with the Dura-Drag™ system, will give you the power to tame anything from within the deep blue.

The PENN® Authority™ is the new PENN® standard. Focusing on best-in-class smoothness and sealing, these reels will have a size and gear ratio for every scenario. Utilizing CNC Gear technology™, the precision-cut stainless steel gear train paired with the Dura-Drag™ system, will give you the power to tame anything from within the deep blue.

The PENN®® Spinfisher® VII Spinning features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox or drag system. Our HT-100™ drag washers are housed in a fully sealed spool to give the stopping power needed for big saltwater fish.

The PENN Spinfisher VII Spinning features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox or drag system. Our HT-100™ drag washers are housed in a fully sealed spool to give the stopping power needed for big saltwater fish.

The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the ULTEGRA is designed to deliver exceptional performance without breaking the bank. Whether you’re a dedicated angler or an enthusiast seeking a quality reel upgrade, the ULTEGRA offers a rare blend of power, durability, and affordability.

The NEW 2025 Shimano Ultegra C3000HG FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the Ultegra is designed to deliver exceptional performance without breaking the bank. Whether you’re a dedicated angler or an enthusiast seeking a quality reel upgrade, the Ultegra offers a rare blend of power, durability, and affordability.

Vanford is one of Shimano’s most sensitive spinning reels. Perfect for a wide range of finesse fishing styles, the Vanford is part of the Magnumlite Series and pushes the boundaries of lightweight technology and engineering, delivering remarkable finesse that you can actually feel and will most certainly appreciate.

New design and new color also for our Silk Line. It is equipped with an oversized line roller, balanced rotor and Sharp Stop anti-reverse. It is preloaded with a grey line in the 10-60 versions while in the 70 version it is preloaded with a red one. Graphite spool.

This Catana is the latest version of a Shimano classic. Offering exceptional value for money the Catana is a freshwater and in-shore saltwater spinning reel that can be used for all kinds of freshwater fishing. If you are looking for a freshwater spinning reel at a very affordable price, the Catana is one option you should not ignore. Ideal for a wide range of fishing, from lightweight and medium sized lures, to match and feeder fishing, the understated appearance looks fantastic and the performance is remarkable for a reel of this price. Pair the Catana with any low and mid-priced Shimano rod and you have a great combination that you will be proud to own and use.

The Nasci range combines modern design with Shimano's unrivalled engineering excellence. The understated, monochromic grey body has subtle chrome accents and is a compelling proposition for anglers looking for a versatile mid-priced reel. With the latest in understated looks and affordable price, if you are looking to upgrade your reel to a mid-priced version, or are looking for an additional reel for another set-up, the Nasci is a great choice. The sleek silhouette of the G Free Body and understated looks are exceptionally attractive and certainly belie the affordability of this well engineered range. And in use you’ll be equally as impressed. The Nasci does everything so well, with the minimum of fuss. The lightweight Ci4+ Body balances rods superbly well, the rotation is smooth and powerful, and the front drag is responsive and smooth.

The Sienna is a popular all round spinning reel known for its remarkable value. The ideal choice for new anglers, or anglers on a small budget, Sienna has the hallmarks of Shimano quality throughout its design, ensuring reliability and enjoyment whenever it is used. It is quite remarkable how good the less expensive Shimano reels are. If you are an experienced angler looking to buy a reel for a new fisherman, a youngster or perhaps you want a spare reel for your own use, you’ll be surprised at how good the Sienna feels. Whilst it might not have the technology of the more expensive Shimano models, it is still a Shimano and that counts for a lot. It’s a reel that any young or inexperienced angler would want to own and use.

A tough, durable, and protective reel case that’s designed for sea anglers, the bright yellow colouring of the Daiwa Sandstorm Reel Case ensures you’ll never lose sight of it, and makes it a good choice for night sessions, as well as those early starts catching the first tide. Robust, durable, and waterproof, this reel case is all about tailored performance protection for active anglers who like to take their fishing to the edge.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.

The PENN rods bands are especially designed to keep your multi-section rods together with help of a strong velcro connection. The soft neoprene material protects your rod at the same time. Due to the 25cm length, the rod bands are suitable for all kinds of rods; from generic spinning rods up to 3pcs surfcasting rods.

The Daiwa 23 Emblem Surf 45 SCW QD Reel has been updated and improved with the latest advanced Daiwa technology. Still retaining the 45mm LC long Cast spools, and with Daiwa's SCW Slow Cross Wrap. Both the main case and rotor are now manufactured from Zaion V, a specialist corrosion free carbon composite. This also means the weight of the reel has been reduced by a further 25g over the previous version. Internally Daiwa's cutting edge Digigear II ensures silky smooth performance under load and is fully Magsealed to make sure it stays that way. With Twistbuster II roller wheel reducing line twist on the retrieve.   

A low cost, entry level bass and lure fishing reel that is lightweight and smooth. Designed to complement our lower cost range of lure fishing rods. Featuring 5+1 stainless steel bearings, the reel is smooth when working lures and when playing fish. A precision drag ensures that the angler retains complete control over the pressure they are applying to a running fish. A perforated spool and graphite body help to reduce the weight of the reel, so it balances well with lighter lure rods. A strong, CNC machined handle is finished with an ergonomic, rubberised handle grip, that is comfortable and grippy with wet hands. A good quality, low cost lure fishing reel that is ideal for newcomers to lure fishing, kids and occasional lure anglers.

Dedicated surf reels that fit into the Agility family of front drag reels. These saltwater protected surf reels have long cast, large capacity spools and hit a key price point for Shakespeare in the saltwater market.

Specifically designed to offer extreme casting distances, the Akios AIRLOOP is the reel of choice should you be seeking extra yards. A true casting machine, the AIRLOOP offers super slow oscillation, laying 54 turns of line per cycle on the tournament length spool resulting in truly exceptional line lay. 8 + 1 stainless ball bearings and a 4.1:1 retrieve help to smooth out the retrieve and combine to make the Airloop a very competent performer on the shore line.

Specifically designed to offer extreme casting distances, the Akios AIRLOOP is the reel of choice should you be seeking extra yards. A true casting machine, the AIRLOOP offers super slow oscillation, laying 54 turns of line per cycle on the tournament length spool resulting in truly exceptional line lay. 8 + 1 stainless ball bearings and a 4.1:1 retrieve help to smooth out the retrieve and combine to make the Airloop a very competent performer on the shore line.

Akios Fireloop is the latest addition to the ever popular Akios range of fixed spool fishing reels. Featuring a vented aluminium spool plus a light weight graphite second spool, this fixed spool is a reel looker but its appeal is not just cosmetic. Super slow oscillation makes for immaculate line lay meaning that the potential is there for some incredible casting distance with either braid or mono mainlines.