Reels

'The PENN® Authority™ is the new PENN® standard. Focusing on best-in-class smoothness and sealing, these reels will have a size and gear ratio for every scenario. Utilizing CNC Gear technology™, the precision-cut stainless steel gear train paired with the Dura-Drag™ system, will give you the power to tame anything from within the deep blue.

Saltwater anglers choose the PENN Fierce IV spinning reels because they want a platform that gets the job done. The reels boast a full metal body and sideplate and is paired with the PENN® HT-100™ Drag to give superior performance under the strongest.

The Penn Fierce IV 3000 is a tough and dependable saltwater ‘spinning reel which offers great performance at a good price. The Full Metal body construction helps to keep the gearing in alignment allowing a smooth and powerful retrieve even under pressure.

The PENN® Pursuit® IV features a durable construction and the smooth gear system anglers expect from PENN®. This reel features an ultra lightweight, corrosion-resistant graphite body and powerful HT-100™ drag system making the Pursuit® IV a great value for the money for saltwater anglers. Available in six sizes from 2500 to 8000, the Pursuit® IV has a reel for most fisheries. The Instant Anti-Reverse bearing eliminates even the slightest rotor back play for instant hook-ups every time, while the 4 sealed stainless steel ball bearings provide smooth retrieves.

Pure power in a compact package – that’s what predator anglers can expect from the SG6 BC reel, available in 100 and 250 sizes. This stylish reel has been designed to excel at casting both small and large lures, thanks to its lightweight design and finely tuned parts – giving you maximum versatility.

ZENON® is a new level of super premium spinning reels, designed to be the LIGHTEST in the world. Low inertia, silent rotation rotors, super light hybrid spool and silky-smooth gearing housed in a compact contour-formed (around gear box) magnesium body. All of this makes the Japanese designed ZENON® the ultimate light weight spinning reel and something the world has never seen before.

ZENON® is a new level of super premium spinning reels, designed to be the LIGHTEST in the world. Low inertia, silent rotation rotors, super light hybrid spool and silky-smooth gearing housed in a compact contour-formed (around gear box) magnesium body. All of this makes the Japanese designed ZENON® the ultimate light weight spinning reel and something the world has never seen before.

The PENN® Battle® III is now stronger, smoother, and more durable than ever before. By matching our proprietary CNC Gear™ Technology, HT-100™ carbon fiber drag system, and a Full Metal Body, the Battle III has the guts and drag to handle serious abuse. Ranging in size from 1000 to 10000, the Battle III series has a model for every angler, at an incredible value.

Daiwa 23 Ninja LT Reels, the latest updated version of the best selling Ninja LT Light & Tough series. Now featuring Daiwa's Airdrive design reducing the overall weight and improving rotation and response. With an Airdrive DS4 Rotor and uprated tough ZN Digigear mounted inside a DS4 main body.  They also now come with Daiwa's enhanced Twist buster 3 roller technology ensuring great line lay and reducing line spin on the retrieve. Available in a wide range of size options with the larger 3000 and 4000 models ideal for match and feeder work. With the smaller 2000 ad 2500 sizes a perfect match for a light or medium lure outfit.

Great specification and a modern looks despite the low price point, these MACH 1 Reels provide extremely competitive reels that our customers can rely on without jeopardizing quality. These are a perfect combination to our lower priced rod ranges like CHALLENGE.

The SUNFISH SWF Sunset reels are equipped with an ABS body and rotor, a micrometric front drag, a ball bearing, an ABS perforated spool, a Multi-Stop anti-return MSS System, an oversized roller to reduce twisting as much as possible, an ambidextrous ABS combat crank and an ABS handle. SUNSET SUNFISH SWF reels allow you to learn different sea fishing techniques from shore or boat depending on the size used.

The PENN® Battle® IV is stronger and more durable than ever before. The Battle® IV features our Hydro Armor sealing system that protects critical components no matter how harsh the conditions. The Battle®IV combines our proprietary CNC Gear™ Technology, proven HT-100™ carbon fiber drag system, and a Full Metal Body to deliver a reel built to withstand the force of big fish. Ranging in size from 1000 to 10000, the Battle IV series has a model for every angler.

The PENN® Battle® IV is stronger and more durable than ever before. The Battle® IV features our Hydro Armor sealing system that protects critical components no matter how harsh the conditions. The Battle®IV combines our proprietary CNC Gear™ Technology, proven HT-100™ carbon fiber drag system, and a Full Metal Body to deliver a reel built to withstand the force of big fish. Ranging in size from 1000 to 10000, the Battle IV series has a model for every angler.

Penn Wrath II 5000 is a great value reel which still emphasizes the legendary PENN durability you’ve come to know.

The PENN® Wrath® II was built around an affordable platform while emphasising the legendary PENN® durability you’ve come to know.

The NEW 2025 Shimano Ultegra C3000HG FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with technology found on Shimano’s high-end models, the Ultegra is designed to deliver exceptional performance without breaking the bank. Whether you’re a dedicated angler or an enthusiast seeking a quality reel upgrade, the Ultegra offers a rare blend of power, durability, and affordability.

The Shimano Nexave FI C3000 is the latest model in the popular Nexave range of lure reels. As with the previous models the Shimano Nexave FI C3000 offers great Shimano performance but at a very good price. This latest FI model adds an even greater level of smoothness and refinement which until a few years ago would only have been found on higher spec, models.

This Catana is the latest version of a Shimano classic. Offering exceptional value for money the Catana is a freshwater and in-shore saltwater spinning reel that can be used for all kinds of freshwater fishing. If you are looking for a freshwater spinning reel at a very affordable price, the Catana is one option you should not ignore. Ideal for a wide range of fishing, from lightweight and medium sized lures, to match and feeder fishing, the understated appearance looks fantastic and the performance is remarkable for a reel of this price. Pair the Catana with any low and mid-priced Shimano rod and you have a great combination that you will be proud to own and use.

The Nexave combines a low starting price with attractive, modern black and blue graphics, making it an excellent starter or improver reel for a wide range of fishing. It also perfectly matches the Nexave lure rod range, making a great looking combo for anglers looking for exceptional value. Whilst the Nexave isn’t an expensive reel, in fact it is remarkably affordable, that doesn’t mean it isn’t a great performer. If you are new to fishing, or want a cost effective second reel, you’ll be delighted with the Nexave. Whichever model you choose, from the super small 1000 size up to the powerful 5000 size, you will appreciate the smoothness that Shimano reels deliver. It’s a feeling of quality that isn’t often found at such a low price point, which is why Nexave is one of the best selling low priced reels available.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid aluminium CNC machined screw in handle for ultimate reliability and come fitted with a comfortable EVA knob. We’ve also done away with the anti-reverse, eliminating any saltwater ingress into the reel where the switch would traditionally be.