Metal Lures

ABU was founded 100 years ago, in 1921, in Svängsta, Sweden by Carl August Borgström. The company manufactured pocket watches, telephone timers and taxi meters. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. A century later we are still as committed as we were then to providing anglers around the world with the highest quality and most innovative products. The box you hold in your hands contains 3 of our most iconic lures; the Glimmy, ABU-Draget and Island. These lures are remakes of our original models from the 1960’s and 1970’s, in original colors. Gift them, collect them or fish them; They still catch as good today as they did all those years ago.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Based on the Scan of a baby sardine, the Jig Minnow is designed to cast far and reach depth fast and perfect even in stronger currents. Despite the relative fast sink rate, the lure shimmers vividly and vibrates like a wounded fish on the fall. The Jig Minnow is extremely easy to use and designed for gentle jigging. It does not need much effort or speed to get a strike. Perfect for Vertical Jigging and Cast Jigging.

Based on the Scan of a baby sardine, the Jig Minnow is designed to cast far and reach depth fast and perfect even in stronger currents. Despite the relative fast sink rate, the lure shimmers vividly and vibrates like a wounded fish on the fall. The Jig Minnow is extremely easy to use and designed for gentle jigging. It does not need much effort or speed to get a strike. Perfect for Vertical Jigging and Cast Jigging.

The Seeker lure is designed for Ultra distance casting. even in windy conditions – but the blade design allows the lure to swim very lively and erratic. with the most incredible 360-degree rotation on the slightest spin stop – creating an incredible flash in the water. Each lure comes with an Ultra sharp Savage Gear Y-treble and a wide gape beak point lure single hook.

ABU was founded 100 years ago, in 1921, in Svängsta, Sweden by Carl August Borgström. The company manufactured pocket watches, telephone timers and taxi meters. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. A century later we are still as committed as we were then to providing anglers around the world with the highest quality and most innovative products. The box you hold in your hands contains 3 of our most iconic lures; the Glimmy, ABU-Draget and Island. These lures are remakes of our original models from the 1960’s and 1970’s, in original colors. Gift them, collect them or fish them; They still catch as good today as they did all those years ago.

A simple but highly effective bass lure that has been designed for casting ultra-long distances. Its streamlined shape lends itself well to cutting through wind and is ideal for use on the roughest of days.

A simple but highly effective bass lure that has been designed for casting ultra-long distances. Its streamlined shape lends itself well to cutting through wind and is ideal for use on the roughest of days.

A simple but highly effective bass lure that has been designed for casting ultra-long distances. Its streamlined shape lends itself well to cutting through wind and is ideal for use on the roughest of days.

Red Gill Bass Blades - 28g

Red Gill Bass Blades - 42g

Red Gill Bass Blades - 55g

Red Gill Bass Wedge is a great wedge for fishing distance