Lures

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great action it works great at all speeds. The new slimmer profile gives a tighter and enhanced action. The super-soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy, enabling the body to be changed in seconds. The Magic Minnow is the perfect lure for sea bass and other saltwater species.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

Introducing IMA's Reversible lure case designed to store your lures individually to prevent tangles.

The Pocket Flip Wallet is designed for our Line Thru lures and is made from soft yet durable 600Denier fabric with inner lining and elastic dividers. It has eight removeable, zip-lock bags for pre-rigged Line Thru lures or traces, with eight treble hook protectors, for hook sizes #8-5. Made to fit perfectly in wading jacket pockets. Holds 14 lures up 13cm and eight pre-rigged lures, with traces in zip-lock bags.