Lures

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

With its articulated body and head, the Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The super supple body is fixed to the head by a free-swinging screw and VMC® hook that rests perfectly hidden within the soft body’s weed-less channel system.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

DRX Sandeels are designed for predatory fish. In saltwater, they catch Bass, Mackerel, Pollack, Wrasse and Cod. In freshwater, they catch Pike and Perch.

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Ceana Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

The Major Craft Eely Shad is a particularly effective and versatile soft lure, designed to imitate a sand eel, a popular prey for marine fish such as Bass, Wrasse, Pollock, Coalfish, Cod and more!

Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and strong vibration in the water, this lure mimics a wounded baitfish making it an easy choice for predatory fish like Bass, Pollock and Cod.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously designed to replicate the natural swimming motion of a Sandeel. Whether you're targeting Bass, Pollock, Cod, or other predatory fish, the Renaissance Lure promises unmatched realism and effectiveness. Taking your lure fishing to a whole new level.

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

Introducing IMA's Reversible lure case designed to store your lures individually to prevent tangles.

The Pocket Flip Wallet is designed for our Line Thru lures and is made from soft yet durable 600Denier fabric with inner lining and elastic dividers. It has eight removeable, zip-lock bags for pre-rigged Line Thru lures or traces, with eight treble hook protectors, for hook sizes #8-5. Made to fit perfectly in wading jacket pockets. Holds 14 lures up 13cm and eight pre-rigged lures, with traces in zip-lock bags.