Lures

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Westin Sandy Andy is an extremely realistic sand eel imitation, this lovingly hand-painted lure is highly effective for bass, cod, seatrout and a number of other predatory species. The pre-moulded Westin Sandy Andy is mounted with an ultra-sharp hook and the soft yet durable body creates an alluring action when worked through the water on a steady retrieve.

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim and weedless lure offers you a lot. Fish it from the shore or boat fast or slow, on a steady retrieve or jigged amongst bottom structure.

The DUO Bay Ruf BR Fish is the debut soft lure of the Bay Ruf series. Conceptualised for success in high-pressure fishing areas, this lure features intricately moving tails that faithfully replicate the vibrations of a small fish's tail fin. Crafted with meticulous attention to detail, the chosen materials ensure excellent hook penetration during bites. The slim-shaped body creates a natural profile, causing no suspicion even among wary fish. For straightforward retrievals, it exhibits a natural swimming motion, ideal for a slow enticement during night games. In the reverse setup, it showcases sharp darting actions, effectively triggering strikes during daylight hours or low-activity periods when fish are more discerning.

This awesome Fiiish Black Minnow 70 Combo kit comes rigged and ready to fish. This pack features two soft plastic lure bodies, one rigged with a Tetes de Plombee Jig head and a Fiiish Krog hook and another spare body (Both bodies Kaki) The perfect package for shore or boat fishing, this lure has proven deadly for all predatory game including Bass.

Fiiish Black Minnow 70 7cm Combo Search + Body - 4.5g - Lime Juice. Fast sinking jig head. Designed with a sharper profile to cut into deeper water. Perfect for fishing a slow to medium paced sink and draw method on the bottom.

This awesome Fiiish Black Minnow 70 Combo kit comes rigged and ready to fish. This pack features two soft plastic lure bodies, one rigged with a Tetes de Plombee Jig head and a Fiiish Krog hook and another spare body (Both bodies Kaki) The perfect package for shore or boat fishing, this lure has proven deadly for all predatory game including Bass.

This awesome Fiiish Black Minnow 70 Combo kit comes rigged and ready to fish. This pack features two soft plastic lure bodies, one rigged with a Tetes de Plombee Jig head and a Fiiish Krog hook and another spare body (Both bodies Kaki) The perfect package for shore or boat fishing, this lure has proven deadly for all predatory game including Bass.

Fiiish Black Minnow 70 7cm Combo Offshore + Body - 6g - Electric Blue. Designed with a sharper profile to cut into deeper water. Perfect for fishing a slow to medium paced sink and draw method on the bottom. The perfect package for shore or boat fishing, this lure has proven deadly for all predatory game including Bass.

The Fox Rage Ultra UV Mini Fry Loaded Colour Pack is a game-changing pack of vibrant coloured lures, designed to maximise your angling success. Crafted with precision and innovation, these loaded mini fry soft lures closely resemble real prey and are engineered to enhance your fishing experience.

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, weighs 13g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, weighs 13g and measures 110mm. It's slim profile and weighted tail gives it serious momentum when cast.

With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique jig head helps to ensure the lure moves with a perfect rolling and darting action.

Perfect medium gape, forged Carbon steel hooks, with easy clip on large eye and mounted stainless steel centerpin corkscrew. Ultra-sharp needle point with micro barb.

A jig that has been specifically designed for fishing for squid and cuttlefish. The jig itself is made from a transparent plastic body which is covered in a tight, weave, net like material. This is done to firstly give the effect of light passing through the lure giving it a natural look as light passes through the lure when it is jigged, it will twinkle, sparkle and flash to encourage squid to attack. This material is also hard and rough, giving the squid the sensation of fish skin, encouraging them to grasp the lure with vigour, to ensure positive hook-ups. Brown wings and a deep, red eye provide extra attraction and are a distinct contrast to the colour of the body. The jig features a weight under the chin of the lure which is drilled, this allows the addition of more weight when fishing in deeper water. A luminous band followed by a series of razor sharp, stainless steel points completes the jig at the business end. This is a light jig, that can be used on lighter lure rods and light, specific squid rods.

SYSTEM BOX BAGs For anglers who want to stay light on their feet but still carry the gear they need, this practical shoulder bag has the answers. With an easy-access main compartment equipped with three lure boxes and five heavy-duty PE bags, this is the optimum lure bag for the mobile angler who fishes with smaller lures and rigs.

The New Nomura Squid jigs have been long tested by Nomura's technicians to provide them with a slow sinking action suitable for finding squid or cuttlefish. The bodies of these slow sink lures are strong, resistant and present classic shapes of king prawn, finished with innovative colourings.

The New Nomura Squid jigs have been long tested by Nomura's technicians to provide them with a slow sinking action suitable for finding squid or cuttlefish. The bodies of these slow sink lures are strong, resistant and present classic shapes of king prawn, finished with innovative colourings.

The New Nomura Squid jigs have been long tested by Nomura's technicians to provide them with a slow sinking action suitable for finding squid or cuttlefish. The bodies of these slow sink lures are strong, resistant and present classic shapes of king prawn, finished with innovative colourings.

SPECIALIST LURE BAG Keep all your fishing gear to hand wherever you roam with this practical, stand-up lure bag. It features a front access panel with four lure boxes inside and two side pockets, each containing another box. A top compartment for accessories means you’ll never need to leave anything behind.