Lures

The Sandeel Pencil is supplied with the perfect bass hooks and practical treble hook protector. 5 colours in the range, providing options for all different marks and lighting conditions.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a long time it was a part of the ABU logotype. Today the Toby range goes from 7g up till 60g.

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight trasfer allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. The IMA lures are highly durable made from tough ABS plastic.

Depth: 1,3-1,6m No graceful gliding finishes here. When you want the Rapala® RipStop™ to execute a pause in your retrieve, it does so – immediately. It's a whole new way of fishing a ripping, slashing jerkbait. Because of the water resistance built into its unique hard boot tail design, the RipStop comes to rest quickly, with only a subtle shiver as it reverts to a head-slightly-up position to begin an agonizingly slow rise toward the surface. Molded lip for perfectly tuned precision.

Based on the Scan of a baby sardine, the Jig Minnow is designed to cast far and reach depth fast and perfect even in stronger currents. Despite the relative fast sink rate, the lure shimmers vividly and vibrates like a wounded fish on the fall. The Jig Minnow is extremely easy to use and designed for gentle jigging. It does not need much effort or speed to get a strike. Perfect for Vertical Jigging and Cast Jigging.

Based on the Scan of a baby sardine, the Jig Minnow is designed to cast far and reach depth fast and perfect even in stronger currents. Despite the relative fast sink rate, the lure shimmers vividly and vibrates like a wounded fish on the fall. The Jig Minnow is extremely easy to use and designed for gentle jigging. It does not need much effort or speed to get a strike. Perfect for Vertical Jigging and Cast Jigging.

ABU was founded 100 years ago, in 1921, in Svängsta, Sweden by Carl August Borgström. The company manufactured pocket watches, telephone timers and taxi meters. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. A century later we are still as committed as we were then to providing anglers around the world with the highest quality and most innovative products. The box you hold in your hands contains 3 of our most iconic lures; the Glimmy, ABU-Draget and Island. These lures are remakes of our original models from the 1960’s and 1970’s, in original colors. Gift them, collect them or fish them; They still catch as good today as they did all those years ago.

A simple but highly effective bass lure that has been designed for casting ultra-long distances. Its streamlined shape lends itself well to cutting through wind and is ideal for use on the roughest of days.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures.

The IMA Komomo 2 fishes within the top 20cm, just sub-surface and therefore it can be used in very shallow water. Hold the rod tip up and crank slowly and the lure will fish close to the surface creating an enticing wake due to an innovative lip design. These lures have an aesthetic quality which is really unrivalled with holographic effects providing shimmer and flashes as the lure moves.

The "Qualy 105F" was developed with the concept of a minnow that is easy to use throughout the year, with long-distance casting performance.

The "Qualy 105F" was developed with the concept of a minnow that is easy to use throughout the year, with long-distance casting performance.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"