Lures

The 3D Slim Jig Minnow is a super-realistic sardine profile lure with a strong action and super casting ability – and it’s now available in new colours and a new size option to further enhance its reputation. The new colours include: Saddled Bream that will fool all Mediterranean predators obsessed with this prey fish, Last Flash and Glow Yellow that’s impossible to miss on low visibility days, and BG, which is the ideal choice when the sun is high and the sea is calm like a lake.

The 3D Slim Jig Minnow is a super-realistic sardine profile lure with a strong action and super casting ability – and it’s now available in new colours and a new size option to further enhance its reputation. The new colours include: Saddled Bream that will fool all Mediterranean predators obsessed with this prey fish, Last Flash and Glow Yellow that’s impossible to miss on low visibility days, and BG, which is the ideal choice when the sun is high and the sea is calm like a lake.

The Sandeel Pencil is supplied with the perfect saltwater sea bass hooks and practical treble hook protector.

The Sandeel Pencil is supplied with the perfect saltwater sea bass hooks and practical treble hook protector.

The Sandeel Pencil is supplied with the perfect saltwater sea bass hooks and practical treble hook protector.

The Sandeel Pencil is supplied with the perfect saltwater sea bass hooks and practical treble hook protector.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.

Seadra Aqua-Bullet Bait Fish Casting Jig – The Seadra Aqua-Bullet Bait Fish is an ultra-long casting jig which is designed for fishing from the shore or boat. The Slim profile gives it the perfect bait fish look and this combined with the natural 3D holographic finish gives the lure an amazing look in the water.

This new concept has been designed with eco friendly factors in mind and is bio degradable. The colouring is achieved avoiding the use of paints, the plastic is coloured itself with organic or mineral materials with no known ecotoxicity in the marine environment. The eyes are made from glass rather than plastic which as well as being kinder to the environment adds to the performance of the lure.

This new concept has been designed with eco friendly factors in mind and is bio degradable. The colouring is achieved avoiding the use of paints, the plastic is coloured itself with organic or mineral materials with no known ecotoxicity in the marine environment. The eyes are made from glass rather than plastic which as well as being kinder to the environment adds to the performance of the lure.

The IMA Chappy is a compact surface lure which has an easy to use walk the dog action. You can work it slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunting bass to strike.

The IMA Chappy 100 weighs 18g and with its long casting ability and walk the dog action is one of my personal favourite and most frequently recommended surface lures. 

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The Ima Hound Sonic 100F is a long casting minnow which digs in well in rough conditions.

The IMA Hound Glide 125F is a floating lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm. Highly rated for its casting ability into windy conditions, the Hound Glide is well known holding a good position in rougher water.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The IMA Komomo 2 is a very shallow diving lure swimming in the top 20cm of the water, making it ideal for use at very shallow marks. The innovative lip design gives an enticing wobble with the rod tip up. The lure can also be made to spit and pop at the surface making it extremely versatile for many predators in salt and fresh water. As to be expected with IMA lures it is fitted with quality hooks and split rings and available in a wide range of high quality finishes.

IMA Komomo II 90 The smaller version of the popular Komomo II, this size is favoured by many people for using when a smaller lure is required and reportedly can make all the difference between catching or blanking! 90mm and 12g Swims at 10 - 20cm Perfect for bass and many other fresh and saltwater predators

One of the most popular and successful shallow diving lures for bass fishing in the UK.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.