Lures

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures a perfect action, the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook.

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures a perfect action, the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook.

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures a perfect action, the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook.

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures a perfect action, the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook.

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures a perfect action, the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook.

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures a perfect action, the lure comes up on the retrieve and stands up when resting on the bottom. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple and secure hold. The soft PVC body comes pre-rigged with a glass rattle to give the lure an extra enticing sound. This weedless version of the lure features a strong click-on connection for the interchangeable EWG hook.

ABU was founded 100 years ago, in 1921, in Svängsta, Sweden by Carl August Borgström. The company manufactured pocket watches, telephone timers and taxi meters. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. A century later we are still as committed as we were then to providing anglers around the world with the highest quality and most innovative products. The box you hold in your hands contains 3 of our most iconic lures; the Glimmy, ABU-Draget and Island. These lures are remakes of our original models from the 1960’s and 1970’s, in original colors. Gift them, collect them or fish them; They still catch as good today as they did all those years ago.

More than a live bait replacement this Néréïs is one of the best baits in the range. Proven efficiency for flounders but not only, it seems that sea trout love it as well!

Gulp! is not just an alternative; in fact it is a preferred bait for many top anglers. Gulp! bleeds a scent like a blood trail so it attracts more fish from greater ranges and triggers them to feed. The right colours, the right texture, the right flavour. Thousands of anglers make Gulp! their first choice.

Gulp! is not just an alternative; in fact it is a preferred bait for many top anglers. Gulp! bleeds a scent like a blood trail so it attracts more fish from greater ranges and triggers them to feed. The right colours, the right texture, the right flavour. Thousands of anglers make Gulp! their first choice.

Gulp! is not just an alternative; in fact it is a preferred bait for many top anglers. Gulp! bleeds a scent like a blood trail so it attracts more fish from greater ranges and triggers them to feed. The right colours, the right texture, the right flavour. Thousands of anglers make Gulp! their first choice.

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy areas. An alluring flashing action will catch the attention of even the weariest seabass!

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy areas. An alluring flashing action will catch the attention of even the weariest seabass!

The Power Sardine is the perfect lure for seabass fishing from boat or shore. The weedless set up makes it perfect for fishing in or around snaggy areas. An alluring flashing action will catch the attention of even the weariest seabass!

Red Gill Twin Turbo Cod Lures - Bubblegum Pink

Redgill Twin Turbo Cod Lures are weighted twin tail lures which have been designed to target cod on offshore wrecks and reefs. Twin tails are a proven lure for cod and redgill have designed the Twin Turbo so that the weighting gives the ultimate 'fluttering action' which cod find irresistable.

Redgill Twin Turbo Cod Lures are weighted twin tail lures which have been designed to target cod on offshore wrecks and reefs. Twin tails are a proven lure for cod and redgill have designed the Twin Turbo so that the weighting gives the ultimate 'fluttering action' which cod find irresistable.

Redgill Twin Turbo Cod Lures are weighted twin tail lures which have been designed to target cod on offshore wrecks and reefs. Twin tails are a proven lure for cod and redgill have designed the Twin Turbo so that the weighting gives the ultimate 'fluttering action' which cod find irresistable.

Red Gill Vibro Shads are a slim profiled internally weighted lure with a large paddle tail, glass rattle and a deep ribbed body. These features combine to give maximum vibrations and the ultra-realistic action of the lure make it an awesome catcher of Bass, Pollock and Cod. They are made from Red Gills super tough (st) material and rigged with Mustad hooks, giving them a longer life span than most other soft baits on the market.

Introducing the brand new Fiiish Black Eel. Building on the success of the Crazy Sandeel, this new weedless eel features the same great hook rigging system on a new improved inverse paddle tail which explodes with action under slow or fast retrieve.

Introducing the brand new Fiiish Black Eel. Building on the success of the Crazy Sandeel, this new weedless eel features the same great hook rigging system on a new improved inverse paddle tail which explodes with action under slow or fast retrieve.

Introducing the brand new Fiiish Black Eel. Building on the success of the Crazy Sandeel, this new weedless eel features the same great hook rigging system on a new improved inverse paddle tail which explodes with action under slow or fast retrieve.

Introducing the brand new Fiiish Black Eel. Building on the success of the Crazy Sandeel, this new weedless eel features the same great hook rigging system on a new improved inverse paddle tail which explodes with action under slow or fast retrieve.